National Account Spotlight: Meet

Join us today and get an inside look at’s San Diego shop location as we visit with Blaine, a well-known face for the SMP business! With over 50 years of business, operates the largest sewing machine and vacuum cleaner website nationwide. Located in Southern California, you can visit one of their two retail locations in San Marcos and San Diego, both offering 10,000 square feet of showroom with giant classrooms to host weekly Sewing classes and monthly events!

Follow along below for the transcript version of our interview with Blaine from

Hi, I’m Blaine Austin and I’m with SewingMachinesPlus, and we have two retail superstores in the San Diego area, and we also have a big online presence that we ship nationwide.

What is the history of

The company was founded by Ron Martin, and he’s been in probably the sewing business for probably over 50 years. SewingMachinesPlus itself, the concept of online business has been well over 25 years, and that’s kind of how the company started. He’s got his two sons involved in the business as well, and I joined the company in 2018. We’ve been going strong ever since!

What can customers expect when shopping at

One of the things at SewingMachinesPlus that we strive on is customer service, and in customer service, one of our core values, the number one, is to be customer driven. I know that’s easy for companies to say, but to do it is a completely different thing and you have to work extremely hard to make sure that you’re giving incredible customer service.

One of the things that we have at that we instill in all of our employees, is finding a way to say yes. That’s our number one policy. So we do whatever we can do, through training, through support with our machines, we do new owner classes through Zoom, so we find a way to make sure the customer is happy with their machine, that they can use it, and grow with it.

What machines can customers find at

We actually, at, carry every single brand of sewing machine out there, and naturally, JUKI is one of our top brands. and we carry every single JUKI machine, including the industrial machines, and residential machines. And so, you can basically see at our locations and online presence, every quilting, embroidery, and sewing machine that is made.

Why did choose to carry JUKI?

Well, one of the reasons we chose JUKI, is you know the number one thing, is just the quality. You know, when you get a JUKI machine I pretty much steel everybody, “It’s bulletproof.” it is such a great machine, and it’s pretty simple to operate too, so that’s one of the things we very seldom have any problems.

What I like about JUKI is they have a machine that’s gonna fit just about any job you can come up with for sewing, and so you know that’s one of the things.

The number one machine we actually sell is the 2010. We have sold thousands of those things, and the customers really love that straight stitch machine but you know, we also introduce the new RICOH printer that JUKI has in just the last couple of years and we’ve sold more of those than anybody in the country. Then we also have the TAJIMA 8-needle embroidery machine that JUKI is distributing, and that had been a big seller for us as well.

We really love all the different things that JUKI has, and the different machines that they carry that give you the versatility of pretty much anything you want to attack in the sewing world.

What do you see for the future of

Well, that’s kind of a loaded question! You know we are continuing to try and reinvent ourselves. You know a lot of stores during the pandemic struggled, but we strived, we actually figured out a way to do things more virtually and did a lot more visual classes. So we found ways in social media to get more customers in and you know we’re doing that every day.

We’re looking at technology and things, where we can get more of a customer base, and that’s the thing we’re continuing to strive for and to continue to build that customer base and give them great customer service. You know that’s the number one thing.

One of the things we’ve done too is developed a network of repair techs nationwide, so now we can send somebody to your house nationwide to do installs and repairs, and that’s been big for us as well.

So one of the things we’re continuing to do is just try and think outside the box to come up with new and better ways to do it.

How can customers find

We welcome everybody out there to come and check our website out its, and also, give us a call at 800-401-8151. We have a huge call center of operators standing by that can answer pretty much any question you have in sewing. One of the things that w really do, and the reason we encourage people to give us a try is that everybody we hire has to go through an extensive training program with sewing machines so they are very knowledgeable, and our live chat agents have to be sewers and quilters and embroiderers before we’ll even hire them.

So the people you’re talking to at SewingMachinesPlus are very knowledgeable about every single product and that’s the number one thing we try to do, try to give you great customer service and great prices!

To learn more about SewingMachinesPlus visit their website or socials down below! Thank you for joining us today in getting to know Blaine and our National Account SewingMachinesPlus. We hope you get a chance to visit the next time you’re in the San Diego area.

Don’t miss out on updates by following their socials below!




One thought on “National Account Spotlight: Meet

  1. I was very interested in reading about sewing machines plus in the Juki newsletter today. I was very impressed that you say you send repair people to the machine for maintenance and repair. That is a stellar concept! I live in Macon Georgia and I’ve just bought a Juki MO 2800 QVP and I absolutely love it! I wonder if you have any service people available in this area? I have noticed that it’s hard to find Juki dealers in the south!. I hope to hear from you and thank you.


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