JUKI Designer Ambassador: Will Riddle

Today we’re introducing Will Riddle, our new JUKI Designer Ambassador! Known for his bold risks and designs, Will’s journey in sewing has taken him everywhere, and we are so excited it has brought him to JUKI! Coming up in the fashion industry Will has been a contestant on Amazon Prime’s Season 1 “Making the Cut,” presented a collection at NYFW, and styled celebrities such as Obama’s, Camila Cabello, Megan Markle, and more! Follow along as we get to know Will Riddle and introduce him to the JUKI team.

Will’s story starts not in fashion but painting! While always attracted to the arts, Will’s first medium was oil and acrylic painting. Taking 15 years’ worth of lessons, he decided it was time for something new and broke away from the medium to find a new one, branching out to the fashion world. Graduating from the Fashion School at Kent State University, he received his CFDA+ certification for his work in evening wear and achieved one of his most significant accomplishments.

“A few weeks after I graduated college, I had the opportunity to create a capsule collection that walked the runway at Lincoln Center during New York Fashion Week. To be that age and entering the industry with such an accomplishment under my belt was an amazing feeling.”

Diving into the world of sewing, Will turned to it as a form of comfort. Seeing it as his time to relax and unwind, he placed sole focus on his projects and creating. Will views designing and sewing as a therapeutic activity and finds sewing like a puzzle. He engineers the pattern pieces and designs to come together in a certain way for the perfect finish.

Finding inspiration for his work is exciting as he pulls from his own life experiences. Viewing life experiences as unique to each person and non-replicable, he draws from his past to create beautiful futures. In addition, he finds motivation behind the fact that creating is all he knows how to do. From an early on exposure to art, he’s been able to ensure that he’s constantly surrounded by creativity in his life, from fashion and music to performance and more.

Will’s present finds him most excited about developing custom prints and artwork featured in future collections! Using his favorite tool, a JUKI industrial sewing machine, he’s able to create fashion pieces he’s proud of. “I was spoiled in college by learning how to professionally sew on a fleet of new JUKI machines, and as soon as I started building my atelier, made the investment to have one of my own!” His work is bold and different, and his current favorite trend is domestic embroidery machines! Using his JUKI quilting machine DX-3000QVP and MO-2000QVP, he’s able to create personalized artworks with embellishments and accessories. This tool comes in handy when he designs his second favorite kind of outfit, campy Halloween costumes! His first favorite is the evening gowns he’s known for. 

Will’s experience in sewing has been exciting! Still coming up in the fashion industry Will has had a whole career he feels, “from managing the atelier at 3.1 Phillip Lim and Oscar de la Renta, to managing NYC factory relationships for sample creation, working with overseas factories, teaching newcomers how to sew and everything in between!” One word he would use for his projects? “Complex.” Created with the idea of bringing out bold styles and looks, it’s no wonder he’s gotten this far!

Will’s future in sewing is exciting and filled with opportunities, JUKI Lovers! His advice to new sewers joining is to complete projects at your skill level. We know how fun it can be to start large, but like

Will states, “feeling of accomplishment you get from successfully completing a project that you find slightly challenging, but not impossible, is incredibly rewarding and helps to encourage more difficult projects as you sharpen your skills.”

We hope you loved learning about Will as much as we did! So follow along as we continue introducing new JUKI Designers these coming weekends! Which Will Riddle design did you love best? Let us know down below!

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