Catching Up with Rob Appell

You may recognize this month’s spotlight from “Michael Miller Fabrics Making It Fun” or “Man Sewing,” we’re so excited to spotlight our JUKI Ambassador, Rob Appell, during National Sewing and Quilting month! In today’s blog, we get to speak with Rob about his journey in quilting, his passion for the craft, and how he came to be where he is today.

Robs journey in quilting began when he moved back home from college, spending his free time outside and snowboarding. His mother, the manager and eventual owner of the local quilt shop brought Rob into the business, where he started as a clerk. When his mother began bringing in machines to sell, Rob eventually shifted to machine repairs, and here is where he started falling in love with sewing!

Creating fun Hawaiian shirts as his uniform for the quilt shop, he found himself having fun making them and eventually began looking into patchwork quilting. A fun and easy way to pick up quilting, he began testing his skills in free motion quilting his projects. Again, finding himself loving the hobby. The rest, as they say, is history!

Since he began to quilt, Rob has accomplished a published quilt book, starred in and hosted multiple quilting YouTube shows, created a community for his teachings, and so much more! His videos encourage new quilters to be creative and enjoy their projects! With a focus on basic techniques, his hope when he’s creating for viewers is that they find something they can take away from his lessons and learn how to make their versions.

Recently starring in ‘Michael Miller Fabrics’ Making it Fun,’ you can follow along with his high-energy videos and view the different patterns and free motion quilting techniques Rob uses. While he offers some design patterns and templates for quilters, his work mainly focuses on organic creation. Going with the flow, his work often doesn’t follow design patterns; the finished design patterns he has sold usually come from these organic works he’s completed after the fact!

“The Free Motion Quilting, I prefer to go freestyle, no pattern, sometimes a plan, but usually pretty random and free.”

Quilting didn’t take him away from the outdoors he loved. Combing two of his favorite things, Rob is known for his landscape quilts. These beautiful pieces focus on nature and showcase views in bright colors. In fact, in 2009, Rob created 12 different quilts that featured faces of endangered species. Using the patterns from his work, he was able to fundraise and advocate for these species through sales that went toward endangered species charities.

He also authored a pattern book, “Making Waves … Adventures of a Surf Quilter,” a self-published print book featuring his landscape and seascape quilts. Early in his quilting journey, Rob was known for his scenic creations. Then, using free motion quilting and applique, he would add fun designs like fish, coral, rocks, lighthouses, ships, and more! Then, bringing in his love for surfing, he created a piece that intertwined surf terms with quilting terms, going above the average and setting himself apart.

Now, as someone who’s been quilting and creating those quilting videos we love for years, we asked Rob what keeps him going. “Videos are free and can be viewed over and over again if you’re learning from them. I love to present my passion for quilting.” Rob likes to focus on basic quilting techniques because he’s often reminded of how many new quilters have emerged in the community over the years. Thanks to video cameras and social sites like YouTube, where Rob hosts, he can teach how to construct quilts and the basic skills all quilters want to know. Keeping himself motivated with fun fabrics and the creative process has pushed him to bring that energy into each episode’s studio. Thankful for the following he’s gained on YouTube that keeps him going!

Rob at his studio with the J-350QVP & J-150QVP

He recently created a new quilt, the “Synergy Remix,” designed by Kristie J. Smith in her pattern book, “Splice Magic,” that he loved! Always excited to try out new and different quilting techniques, like he encourages his viewers, Rob locked himself in the quilt shop, Stitchin’ Heaven, his latest collaboration where he’ll be hosting new quilting episodes, and went to work! In one night, he created a quilt and video, maligning the entire project and finishing it. Yet, this project places a smile on his face when he thinks about it.

While Rob has gone on to try other ventures, like his work in textile design with Free Spirit Fabrics, he vouches for his love of quilting. Sharing his love of fabric and free motion quilting, he focuses on his desire to quilt the top to push him through the construction process. Recently, he’s begun focusing on improving his precision in his patchwork! By creating little half-square triangles and trimming them up, he’s found joy in practicing his skills.

Always learning and growing, Rob has begun a new journey in his quilting career with Stitchin’ Heaven! As their new YouTube manager and Content presenter, he’ll be able to create a team of quilt lovers like himself who can share their passion for the craft while teaching others worldwide. Stepping back from handling all processes by himself, he’ll now have quilting friends who will help him create new and exciting projects for viewers like you. We’re excited to see the different techniques and quilting styles that will emerge from this new partnership!

“The thing I love most about the quilting industry is that there is so much for everyone.”

With the quilting community constantly growing as new members find their passion for the hobby, we asked Rob what advice he has for JUKI Quilters. “Get to know your machine, spend 7me learning the nuances, understand what the different feet do and when to use them. Then, remember – this is a hobby, not a race. Please slow down to enjoy the process.” When you enjoy the steps to what you’re creating and take a moment to appreciate each technique you’ve picked up, you’ll truly enjoy the finished project. As Rob mentions, so many people need something positive in their lives. Take the time to find your passion, teach and work with others in your quilting community, and enjoy the process.

We hope you enjoyed learning more about Rob with us, and we hope this inspires you to join him on an online video one day and check out quilting! A hobby for everyone, we hope everyone enjoys National Sewing and Quilting month with a fun new project!

Quilting Basics with JUKI

Today we’ll go over some essential tools and presser feet you’ll need to create a quilt from start to finish. When we start a hobby, we might want to grab every item we see at the shops, so follow along as we share the important ones you should grab first!

Tools to Have in Your Kit

Rotary Cutter: Shaped like a pizza cutter, the rotary cutter is perfect for cutting out your fabric pieces. If you’re using patterns for your work, using a rotary cutter is an easy and quick way to correctly cut the fabric piece to the size and shape you need. These come in different sizes, ranging from small cutters that are great for tight cuts and a large one for big projects! For quilting, we recommend purchasing a medium-sized one.

Scissors: Besides your rotary cutter, ensure scissors are designated for cutting fabric. You want to keep these separate, so they stay sharp for cutting thread and fabric cleanly. So often, when we mix our scissors and cut items like paper, cardboard, or more, this dulls the blade, fraying your material in the long run when you use them.

Seam Ripper: Make sure to keep a seam ripper on hand for those mistakes! Advanced and beginner quilters benefit from this in their tool kits since it is perfect for fixing those little mess-ups.

Self-Healing Cutting Mat: Keep your workspace safe from scratches and find yourself a self-healing cutting mat! This will allow you to use your rotary cutter safely and can be found in many different sizes.

Fabric: Sewing isn’t complete without fabric! There are many options out there for quilters to choose from. You can choose to buy fabric by the yard or purchase bundles! We recommend sticking to 100% cotton. Choose from mini charm packs, jelly rolls, jolly bars, and more, depending on the size of the quilt you want to create and what form of designs you envision.

Thread: Like your fabric, look for a thread that suits your project, like 100% cotton for quilting. Look for options that are durable and not too cheap. Here you’ll want to find a thread that won’t birds nest on you in the creative process while sticking to your budget. For quilters, we recommend Aurifil! Like we use in our JUKI Studio when creating, Aurifil is 100% Egyptian cotton and comes in many colors, perfect for your project needs. We recommend purchasing neutral colors when you begin, like tan, white and black; this way, you can easily bind most of your projects without worrying about the thread color.

Pins and Pattern weights: When you want to keep your fabric in place, using quilting pins and pattern weights is a great solution! Use quilting pins when piecing your quilts to keep the fabric from moving, and use pattern weights when cutting out the fabric with your rotary cutter! These two accessories will make your cutting and sewing experience easy and help you create a professional finished product.

For pins, try and look for longer options, as this will help you hold the fabric better when sewing through those thick pieces, and they are also much easier to grab! You can also purchase safety pins, which come straight and curved for the finishing stages of your quilt process.

Rulers: Clear-gridded rulers are important in quilting because measuring correctly matters! Helping you quickly and accurately cut fabric for your project, rulers come in an array of size options suited for your needs.

Presser Feet for the Average Quilter

While your machines will come with presser feet, let’s go over some basic presser feet you should have on hand when quilting and what they’re for!

1/4″ Presser Foot

Essential for piecing your quilts together, the 1/4″ Presser Foot allows you accurately piece your quilts together quickly and efficiently. This accessory is perfect for when you’re piecing and don’t have time consistently mind the bottom measurements on your plate.

Walking Foot

A Walking Foot is basically used for putting a set of feed dogs on top of the quilt sandwich, working in conjunction with the bottom feed dogs, and evenly helping you pull your quilt through the sewing machine. Quilting with a standard presser foot on thick fabric or hard-to-feed material like the ¼” Presser Foot, for example, could lead to tucks and uneven stitches; this is why we use a Walking Foot!

Free Motion Quilting Foot

Want to add designs and texture to your quilts? You’re going to want a Free Motion Quilting Foot! With a Free Motion Quilting Foot, you will drop, or lower, your feed dogs and begin moving your quilt under the foot, free motioning the design yourself! While it takes practice using free motion quilting and controlling the quilt yourself, it can be an enjoyable and rewarding skill to learn!

We recommend checking out an Open Toe Foot when looking for your Free Motion Quilting Foot. With a small space left open on the presser foot, you’ll have a better eye on the needle and be able to easily create your designs!

Get To Quilting!

As you begin your quilting journey, research what tools you’ll need when creating! These listed are perfect for setting up your workspace and machine, so keep these in mind while you’re at the shop. If you’re an experienced quilter, what presser feet and tools do you think quilters should keep on hand? Let us know down below!

From Summer to Fall, We Love These Accessories!

As we celebrate the summer coming to a close, let’s go over some great and fun projects you can create that will follow you into the fall! Whether you’re going to the beach or back to school, these projects will always be handy.

Glasses Case

Whether they’re protecting your eyes from the sun or helping you see, keep those glasses covered with a glasses case! With the ability to be versatile in your case designs, this project is perfect for letting your creative side shine. You can create using cotton, leather, canvas, and more fabrics and decorate with applique, quilting, or embroidery.

What we recommend keeping on hand for this project are notions, fasteners, or closures! These are best for keeping your glasses secured in their case and resistant to falling out; possibly getting scratched. Another fun add-on is a bag snap-clip! Use this when you’re on the move, and want to keep your glasses in easy reach or for a child’s glasses case to keep attached to their backpack.

For the inside of your glasses case, make sure to use a material that won’t affect the glass! We recommend sticking to cotton or a material that has a lovely soft touch to it, like velvet.

Lastly, we recommend keeping a Smooth Presser Foot nearby! This machine accessory is perfect for sewing those protective fabrics you love like vinyl or leather, as these materials can commonly cause issues when sewn with a standard presser foot that it might stick to.

Bucket Hats

A bucket hat is a perfect accessory to fight off those UV rays from hiking, the playground, or the waterpark! Fun and simple to create, a bucket hat pattern is an excellent choice for your wardrobe. We recommend using medium to the heavy-duty fabric. The material you use should be stiff to hold the shape of the hat.

We recommend fabric options like tweed, denim, or canvas. If you want to create with a thin fabric, you’ll need to use fusible interfacing. Fusible interfacing will help your fabric hold its shape and firmness while preventing fraying on your fabrics.

Some notions to keep in mind that you will want to purchase for that finished look are eyelets and a drawstring cord. Adding a cord to your bucket hat now allows you to adjust the sizing, making this a great gift! Also, the eyelets will help improve ventilation and makes wearing hats more comfortable, especially on those hot summer days!

Don’t forget to have your machine accessories on hand and ready! Since bucket hats have lining around the brim and top area, we recommend using a ¼” Guide Foot! This is a perfect tool for achieving those even spirals around the bucket hat brim and sides, allowing you to create something beautiful while securing the hat has that professionally finished look.

Scrunchies

Fun to personalize and easy to create, you can never go wrong with making some scrunchies! Whether you’re using them to accessorize or simply pull your hair back, this project is fast, easy, and perfect for beginners.

Inexpensive, this project can be completed with scrap fabrics or upcycled from old clothes! As a fashion and functional piece, this project only requires straight stitching, fabric, and elastic. We recommend using elastic size ¼ for basic scrunchies and moving up if you’d like to create jumbo ones.

Keep in mind fabric size and elastic size before being created. We recommend 8 to 9 inches of elastic and using a 3″ x 22″ fabric piece for best outcomes!

Table Runner and Mats

Re-vamp your home in time for the new season! Great project quilters can create matching table runners and mat sets, perfect for decorating your home and creating a quick and easy project. So whether you’re decorating for the holidays or looking to freshen up the living room with new colors and patterns, these accessories can bring a room together.

Some fabric recommendations we have for this cotton! Easy to wash and create with, this fabric is available in a multitude of options and allows you to use it with comfort, knowing you can throw it in the washer when those accidents happen. For fusing, there are a few main qualities you want to look for since this project will be washed often. Find interfacing with a low or no percentage of shrinkage, low thickness, and whether it’s fusible. Fusible interfacing will create a better project experience and is easy to use.

A great way to design your table runner and mats is by using free motion quilting! Whether you’re working on a compact machine or a long-arm quilt, adding in designs can genuinely bring your fabric to life and add texture. Keep in mind accessories for your machine like a Quilt Presser Foot (for ruler) and Quilting Rulers when you want to create intricate shapes and designs and need a little help!

Travel Bags

Whether we’re going to the beach, or after-school activities, having a travel bag fitted for your needs is a must! Travel bags allow you to add storage spots, secured or hidden pockets for valuables, adjustable straps, embroidered names, and so much more.

For bags you’re going to use often, we recommend finding durable fabrics and ones that can hold weight well. Some options to keep in mind are canvas, nylon, mid-weight woven, tweed, or leather. Depending on what perks you’re looking for, like using nylon fabric that can handle water for a gym bag, make sure to find a fabric that can withstand your lifestyle!

Notions to keep on hand when you build a travel bag are closure notions like zippers and spring snaps, snap hooks for attaching accessories like your keys or holding your scrunchies, and strap adjusters for weight changes. These pieces will help your bag have that professional finished look you’re going for, and create a longer-lasting project.

Other fun pieces you can add to your bags are applique, embroidery, or printed fabric to bring out your personality. Add-ons like mesh pockets or water bottle holders to personalize the bag for your needs are also excellent choices when wanting to expand on your skills.

Don’t forget to have the right accessories on hand! Using a foot accessory like the Decorative Stitch Presser Foot is perfect for adding in those personal touches like your name and decorative designs. Add your name to the inside of your child’s bag or your gym bag, and enjoy seeing your finished product!

Whether you’re creating on a computerized machine like our HZL series or quilting on your TL machine, these projects can be made easily. Want some inspiration on other projects you can create? Join us on our JUKI Home Sewing page on YouTube today for future and past projects!

Beginning Your Sewing Journey with JUKI

Have you been watching sewing videos? And find yourself interested in patterns and crafts? We’re here to help you find a suitable computerized beginner machine with JUKI! Finding your first machine can be daunting, especially with all the features and products out there, but we’ve all been there!

To help you learn about machine features, accessories, and more, we’ll dive in on some key things you should keep in mind when searching. Buying a suitable machine doesn’t mean buying the most expensive machine, but instead the best machine for you.

Let’s start this guide by reviewing what a computerized sewing machine is.

A computerized machine offers the most effortless experience for the new sewist in today’s world. Ran by a computer, all functions on the sewing machine can be easily controlled. Precise and loaded with multiple features, these machines can offer unforgettable experiences.

Every feature can now be controlled with a computer. From stitch length to the order of decorative stitches you use, it is all broken down at a touch of a button. For those that find themselves growing in their sewing journey, a computerized machine is an excellent tool for having versatile options for creating.

What Stitches Do I Need?

Choosing a suitable machine will depend on what projects you’re creating! This is why it’s essential to know what type of stitches you’ll need. While computerized sewing machines come with many stitch options, below, we’re going to list some key ones you should keep an eye out for, as well as some extras!

The Must-Have’s

The Straight-Stitch: Adjustable from 0 – 5mm, the straight stitch can be used for locking stitches at 0mm or moved to 5mm for basting and gathering. The average stitch length will be 2.5 mm for most projects. Remember, you’re going to be trying your hand at different projects when you first start, so make sure you’re versatile in your projects by changing the stitch length.

Zig-Zag Stitch: Adjustable in length and width, the zigzag stitch is used for stretchy materials.

The Add-On’s

Buttonhole Stitch: An automated version of the zigzag stitch, a buttonhole stitch will secure your buttons well when creating.

Stretch or Knit Stitch: Plan on sewing with knits? The stretch or knit stitch is the ideal choice. Stretch your knits without worrying about popping stitches once stitched using the feature. Zig-zag can get the job done, but stretch or knit stretch will make the job easier.

Blind Hem Stitch: No matter your project, a blind hem stitch is a great feature, which basically hides your hems on skirts, pants, and more.

Let’s Talk Features

After you’ve decided on what stitches you’ll want, think about what features you’re looking for. Now in days, many machines offer features that make sewing easy and fast. While these aren’t needed, think of those features that will improve your experience. To start you off, we’re going to go over some top features all sewist love!

  • Lighting: make sure to find a machine with good lighting! From needle threading to seeing your stitches, we want to be able to see our project come together.
  • Needle Threader: Make life easier with these features! This feature offers you a chance to thread your needle without the work.
  • Needle Up/Down: Use the needle up/down feature when turning fabric or pivoting.
  • Adjustable Speed Control is another feature that is perfect for new sewists wanting to experiment with different speeds.
  • Moveable Needle Position: Attach zippers and top stitching easily with the ability to move the needle position.
  • Built-In Free Arm: Attach sleeves, work on tight projects, and more using a built-in free arm, usually found when removing the accessories box.

Don’t Forget Accessories and Presser Feet!

Accessories from HZL-70HW-A

Depending on what projects you plan to create, it’s best to have the right accessories and presser feet on hand. So let’s go back to that question from earlier, what do you plan on creating?

If you’re working on apparel, look for presser feet like the Zipper Presser foot, Buttonhole Presser foot, and Button Attaching Presser foot. These three accessories will save you headaches in the future and allow you to create professional-looking garments.

Quilting is easier done when you have the right feel with you. So look for presser feet like the ¼ Guide Foot and a Quilt Guide. While your machine may not come with these two accessories, they will help you when you begin creating your projects.

Are you looking to create home décor? First, search for presser feet like an Invisible Zipper Foot, Applique Presser Foot, or Gathering Foot. As long as your machine is compatible with these feet, you can now add professional finishing touches to your table mats, pillows, and more.

Our JUKI Recommendations

If you’re looking at JUKI for your first electrical and computerized sewing machine, we have some great options all beginner sewists can enjoy!

The HZL-70HW-A and HZL-80-HP-A

Compact and easy to use, the HZL-70HW-A and HZL-80-HP-A offer easy storage and travel! So take this sewing machine to your classes and retreats as you begin your journey. With features all sewists enjoy, like the automatic needle threader, needle up and down, and dropping down the feed dogs to free motion quilt, it offers the chance to grow in your skills and make your experience fun.

Equipped with 80 or 197 stitch patterns (depending on the machine you enjoy best), buttonhole patterns, and a variety of accessories, it offers beginners the opportunity to create various projects. It also includes the zipper foot, decorative stitch foot, blind stitch hem foot, and so much more, helping you build your accessory kit from the first purchase.

The HZL-LB5020 and HZL-LB5100

What we like to call a beginner’s dream, the HZL-LB Series is user-friendly and comes with a complete range of features in a small compact size! Experts and beginners can enjoy features like an automatic needle threader, stitch control, drop feed, needle up/down, and more. So whether you’re focusing on quilt creation or taking on your couch pillows, it can help your projects become a reality.

Simple in its design, the HZL-LB Series offers 20 to 100 stitch patterns (depending on whether you love the HZL-LB5020 or HZL-LB5100 more), allowing quilters and apparel sewists to create seamless designs with ease on their projects.

The HZL-G120 and HZL-G220

Moving to a fully computerized machine, we’re moving onto an option some beginners might shy from, but it does include those features they’ll love! The HZL-G Series offers you the chance to take on big projects while being easy to use and beginner friendly. It also provides a box-feed system, allowing you to create beautiful seams even at a beginner level.

Still offering those features we love like the automatic needle thread and up/down. You also get a larger sewing space and a fine overcasting stitch.

The machine also offers the chance to easily work with heavy material, like denim, and has a large variety of presser feet options for garments, quilters, and home décor sewists to enjoy when they’re creating. JUKI even offers kits compatible with this machine curated for heavy users, quilters, and those that love adding a creative touch.

When It’s Time To Buy

Decided what machine you want to get and are ready to buy? Then, contact your nearest JUKI dealer here! We always recommend finding your local dealer when you can go for two big reasons: training and support.

Finding a dealer that can assist you in setting up and finding a suitable machine is essential when you’re entering the world of sewing. In addition, these shops can offer you sewing classes, maintenance support, technical support, and much more.

Now that you have a plan for what you’re looking for, we hope this helps you find the right machine for you!

JUKI Small Business Seminar: Marketing Strategies for the Small Business Owner

When you’re a small business owner, marketing can be challenging to do on your own. Many have trouble finding and reaching the right audience, and from there, getting that audience to visit in person or an eCommerce shop. If you’re having difficulty deciding how to market your product or services, follow along as we give options on the top strategies business swear by and how to use these strategies for your business. Having the right strategy can help you drive traffic to your store and increase shop sales.

These strategies are easy and quick to implement, making it easier to begin today and test what options work best for you and your business. So don’t get stuck on marketing, and find fun ways to get the work done right.

Strategies to Implement Today

Let’s review five strategies you can implement into your marketing plan today.

Email Marketing

Email marketing refers to those email promotions, newsletters, and advertisements you receive in your inbox from brands that you’ve subscribed to or shopped from before. You can use this as a way to inform customers of new products, promote sales, educate them on products or services you offer, and so much more.

Since this is a communication form owned exclusively by you, you can choose what’s implemented and how you will design and send these email marketing campaigns. These programs’ costs can range from $20 to hundreds depending on your needs. Below are some programs you can look into that are perfect for email marketing.

Email Marketing Programs:

  1. Constant Contact
  2. SendinBlue
  3. MailChimp
  4. ActiveCampaign
  5. GetResponse

Keep in mind that many of these services offer automated email marketing campaigns, making life easier for you and saving you time. Below are some examples of how you can use automated email campaigns.

  1. Emails upon Purchase: These can be sent after checkout and help send shipping information, customer service information, and anything else you feel is essential for the customer’s purchase.
  2. Promo Emails: Use these campaigns to promote new products, back in stock announcements for popular items, and sale promos your shop might be having like cyber Monday.
  3. Relationship Building: Use this platform as a way to share business newsletters. Share videos to introduce yourself, products, or services. Promote your blog or team members. Think of this as a road between you and the customer.

Finding Your Influencer/Affiliate partner

One of the best ways to market your service or product is finding those influences or affiliated businesses with a trusted customer base that resonates with your brand.

Influencers involve partnering with creators who align with your brand message and promote your product or services on their pages. They can bring high user engagement to your social network pages and website and create a relationship between you and your niche base. If you’re going to work with an influencer for your brand, the top-selling social media sites are Instagram, Youtube, Facebook, Tiktok, and Twitter.

Affiliate marketing, on the other hand, is a business-to-business transaction. Usually, the affiliate you work with will help you generate those leads and sales you’re hoping for. These are often paid companies that find fun ways to promote your brand for you. They can share it on their blogs, podcasts, social media platforms, websites, and more.

Google Ads

This marketing strategy is a little more pricey than the ones we’ve mentioned, but let’s talk about how they work and their cost.

Misunderstood and labeled as tricky to use, Google ads can be one of the best ways to reach your customer base. The search engine can run your ads to those looking for products similar to yours by using keywords. For example, if someone searches “personalized t-shirt”, you can promote your products under this, bringing in new customers.

There are different ads you can run. One type is a text that commonly pops up after searching for a product or service. These are labeled as Ads and show up in a blue or green link URL. Another is google shopping and product advertising with images. You can place products in their shop with carousel images, prices, and reviews. These are also labeled with a small tag that says Ad for customers to be aware of.

When it comes to cost, you can go as low as $5 and higher. You only pay when your ads are clicked, and you have the ability to target your ads to the right customer base. By choosing preferences on location, search history, and more, your product has a higher chance of going to the right customer base.

SMS – Text Message Marketing

One of the new and fastest ways to reach your customer base, SMS marketing offers a new and innovative way to share sales, purchase updates, and so much more. With over 90% of SMS marketing messages opened, compared to emails that average 20%-30% opening rate, SMS is a great way to connect with your audience.

Like an email marketing system, you control what content your campaigns have. You can create promotions for sales, membership exclusives, campaigns, and more. These can also be scheduled and sent out at any time. A thoughtful and purposeful campaign can do well on an SMS campaign and bring in those sales you’re looking for. Look below for recommendations on your SMS programs.

SMS Marketing Programs:

  1. Clickatell
  2. ClickSend
  3. BurstSMS
  4. Trumpia
  5. SlickText

Get on Social Media

One of the best things you can do for your brand is exposed your business to social media sites. You can promote and sell your products and services by using social networks. You have the option to pay for your post to be boosted (non-organic advertisement) or to not pay at all and use tricks like hashtags and geolocations to bring attention to your socials (organic advertisement.)

Many social media sites are out now, and each one has its own audience and trend. To choose the right channel where you should market, pay attention to who is in your niche and how you plan to advertise to them. Choosing the right channel can also depend on the merchandise you’re selling and your goals.

Your goal when using social media as a tool for marketing usually falls along with the following:

  • Building a relationship with the customer base
  • Bringing in new leads
  • Showcasing your brand
  • Increasing sales

The best way to complete this effectively is by creating content, scheduling your posts, and automating what you can. Remember to take this a step further and communicate with your followers. Respond to comments, like posts that tag or reference you, repost relative stories, and keep up with customer-related questions. Building a relationship through these services is one of the best ways to create new and returning customers.

The Next Step

If you’ve been researching new ways to market your business, take one of these techniques and try it out! Trial and error can be the best way to see what works for your customer base and you when it comes to marketing. By taking the initiative to try new marketing tactics, you can follow the results and see what options are best for your sales and overall branding.

Some strategies will work better for others than you, and this is okay! Marketing is about finding your audience and reaching out to them on their channels—test techniques and channels to see where you can get the best response from shoppers.

Whatever technique you choose, don’t forget to change it up every while and explore new channels. Marketing starts with you and deciding what best ways will get your name out there.

Do you have tips for those marketing their small business? Let them know and leave a comment below!