National Account Spotlight: Meet SewingMachinesPlus.com

Join us today and get an inside look at SewingMachinesPlus.com’s San Diego shop location as we visit with Blaine, a well-known face for the SMP business! With over 50 years of business, SewingMachinesPlus.com operates the largest sewing machine and vacuum cleaner website nationwide. Located in Southern California, you can visit one of their two retail locations in San Marcos and San Diego, both offering 10,000 square feet of showroom with giant classrooms to host weekly Sewing classes and monthly events!

Follow along below for the transcript version of our interview with Blaine from SewingMachinesPlus.com

Hi, I’m Blaine Austin and I’m with SewingMachinesPlus, and we have two retail superstores in the San Diego area, and we also have a big online presence that we ship nationwide.

What is the history of SewingMachinesPlus.com?

The company was founded by Ron Martin, and he’s been in probably the sewing business for probably over 50 years. SewingMachinesPlus itself, the concept of online business has been well over 25 years, and that’s kind of how the company started. He’s got his two sons involved in the business as well, and I joined the company in 2018. We’ve been going strong ever since!

What can customers expect when shopping at SewingMachinesPlus.com?

One of the things at SewingMachinesPlus that we strive on is customer service, and in customer service, one of our core values, the number one, is to be customer driven. I know that’s easy for companies to say, but to do it is a completely different thing and you have to work extremely hard to make sure that you’re giving incredible customer service.

One of the things that we have at SewingMachinesPlus.com that we instill in all of our employees, is finding a way to say yes. That’s our number one policy. So we do whatever we can do, through training, through support with our machines, we do new owner classes through Zoom, so we find a way to make sure the customer is happy with their machine, that they can use it, and grow with it.

What machines can customers find at SewingMachinesPlus.com?

We actually, at SewingMachinesPlus.com, carry every single brand of sewing machine out there, and naturally, JUKI is one of our top brands. and we carry every single JUKI machine, including the industrial machines, and residential machines. And so, you can basically see at our locations and online presence, every quilting, embroidery, and sewing machine that is made.

Why did SewingMachinesPlus.com choose to carry JUKI?

Well, one of the reasons we chose JUKI, is you know the number one thing, is just the quality. You know, when you get a JUKI machine I pretty much steel everybody, “It’s bulletproof.” it is such a great machine, and it’s pretty simple to operate too, so that’s one of the things we very seldom have any problems.

What I like about JUKI is they have a machine that’s gonna fit just about any job you can come up with for sewing, and so you know that’s one of the things.

The number one machine we actually sell is the 2010. We have sold thousands of those things, and the customers really love that straight stitch machine but you know, we also introduce the new RICOH printer that JUKI has in just the last couple of years and we’ve sold more of those than anybody in the country. Then we also have the TAJIMA 8-needle embroidery machine that JUKI is distributing, and that had been a big seller for us as well.

We really love all the different things that JUKI has, and the different machines that they carry that give you the versatility of pretty much anything you want to attack in the sewing world.

What do you see for the future of SewingMachinesPlus.com?

Well, that’s kind of a loaded question! You know we are continuing to try and reinvent ourselves. You know a lot of stores during the pandemic struggled, but we strived, we actually figured out a way to do things more virtually and did a lot more visual classes. So we found ways in social media to get more customers in and you know we’re doing that every day.

We’re looking at technology and things, where we can get more of a customer base, and that’s the thing we’re continuing to strive for and to continue to build that customer base and give them great customer service. You know that’s the number one thing.

One of the things we’ve done too is developed a network of repair techs nationwide, so now we can send somebody to your house nationwide to do installs and repairs, and that’s been big for us as well.

So one of the things we’re continuing to do is just try and think outside the box to come up with new and better ways to do it.

How can customers find SewingMachinesPlus.com?

We welcome everybody out there to come and check our website out its www.SewingMachinesPlus.com, and also, give us a call at 800-401-8151. We have a huge call center of operators standing by that can answer pretty much any question you have in sewing. One of the things that w really do, and the reason we encourage people to give us a try is that everybody we hire has to go through an extensive training program with sewing machines so they are very knowledgeable, and our live chat agents have to be sewers and quilters and embroiderers before we’ll even hire them.

So the people you’re talking to at SewingMachinesPlus are very knowledgeable about every single product and that’s the number one thing we try to do, try to give you great customer service and great prices!

To learn more about SewingMachinesPlus visit their website or socials down below! Thank you for joining us today in getting to know Blaine and our National Account SewingMachinesPlus. We hope you get a chance to visit the next time you’re in the San Diego area.

Don’t miss out on SewingMachinesPlus.com updates by following their socials below!

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JUKI Tip: Adjusting The Bobbin Tension On Your Longarm

For this month’s JUKI Tip, we’re focusing on adjusting the bobbin tension on your longarm machine like our Miyabi J-350QVP! A common question we hear from sewists and quilters is, “how do I adjust the tension for my bobbin on my longarm?” We’re going to start off today’s JUKI Tip by covering what bobbin tension is, how to get true good tension for your next project, and a tool we think all quilters and sewists can benefit from having in their tool kit!

Follow along below as our JUKI National Account Trainer Alba demonstrates setting the bobbin tension for her Miyabi J-350QVP Longarm machine and how she finds the perfect tension for her project needs.

The first thing we cover is what our bobbin case and bobbin look like. For our JUKI longarm machines, you’ll need an M-Class bobbin and bobbin case. Inside the bobbin case, you’ll find its spring, which prevents backlash as your bobbin turns inside. Always check on your spring when changing bobbins, confirming its blue color to ensure it’s good to go! If you notice the blue haze diminishing, it’s time for your spring to be replaced.

Now it’s important to take care of your bobbin case! Handle with care to ensure that the metal doesn’t receive any bumps or bending from drops. This will affect your tension in the long run and how the bobbin pulls on your thread.

Starting off with a full bobbin, we’ll place the bobbin thread inside the bobbin, ensuring to pull the thread to the right side, before placing the bobbin in the bobbin case and stretching the thread to where the slit is so that it falls right into that tension area. That area is what holds the thread tension when you’re creating. Now the two screws you see on the side can be used to adjust the tension. By turning the screws in 15-minute increments, as opposed to twisting it fully, you’ll be able to adjust your tension slowly to your goal tension number. Remember, lefty loosey and righty tighty!

There are two ways to test your tension. One way to test your tension is by hand. You can do this by setting the bobbin on your palm, making sure to face the bobbin away from you as it normally would in the machine, and then pulling on the thread. You’ll want to make sure you can pull the thread up, slowly lifting it from your palm without the bobbin releasing from the bobbin case. The second way, a technique that offers more precise measurement, is using a tool like the TOWA Guage.

The TOWA Gauge is a tool quilters will love because of the assistance it can offer when you’re trying to get that perfect tension. The goal place our trainer recommends is between 180 and 200. However, her favorite is a little lower at 150. On a longarm, you want your tension to be able to handle multiple layers of batting and fabrics, so you’ll want your top thread and lower thread to meet right in the middle of your batting for good strong tension.

Following along on our youtube video, you’ll notice how inserting the bobbin into the TOWA Gauge is like inserting the bobbin into your longarm machine. Make sure to listen for a click as your setting your bobbin to ensure it’s placed in properly. Next, stretch the thread and run it along the bottom side of the first wheel and up and around to the top; here, you’ll begin to notice the gauge move. As your thread goes into the thread guide and out to the side, pull steadily and even to measure the tension. From here, you’ll be able to decide if you need to adjust the tension number to your preferred goal tension.

Once you’ve finalized your perfect bobbin tension, you can focus on your needle and thread combination. Having the right bobbin, needle, and thread is what will help your projects finish successfully and beautifully, but we’ll cover those combinations soon!

Thank you for joining us in this month’s JUKI Tip, where we focused on how to adjust the bobbin tension on your longarm machine. What JUKI Tip do you want to see next? Let us know in the comments below!

Happy National Quilting Month!

Join us this month as we celebrate National Quilting month with some of our favorite JUKI quilting machines. Whether you’re working in a studio, or on your kitchen table, we make sure to have what you need to start creating.

Check out this month’s top quilting machines and contact your local JUKI dealer here to learn more about our machine features and projects you can start creating today!

JUKI Spotlight: An Inappropriate Quilter with Leslie Bercher

Known for creating beautiful quilts, sharing tips and tricks for your sewing rooms, and her quilting podcast with co-host Rochelle Rice, we’re excited to spotlight Leslie Bercher, Quilter and podcast host for Inappropriate Quilters! Joining us for this month’s spotlight, we got to interview Leslie about her journey in quilting, the podcast’s beginning with co-host Rochelle, and how she created her brand.

It all started with Leslie’s grandmother, Helen. Helen was a member of a church that held Auxiliary Meetings where other members would quilt, crochet, and embroider. It took Leslie several years to watch her grandmother attend these meetings and see her create beautiful projects before picking up the hobby. So it was 2018 when Leslie, with two of her best friends, decided to take a class called ‘Quilt 101’.

“My first quilt was a log cabin, and I made two immediately. That was the beginning, and I haven’t looked back.”

Leslie began sharing her work online, finding a passion for creating and taking the time to build these quilts and designs. It was after a friend recommended she create a profile on social media, explaining she was missing out by not joining the online community when she opened her account. Opening herself up to the idea, she began posting and sharing her projects, excited to see how many beautiful quilters were out there in the world.

It was online that Leslie found a supportive community in her projects and offered her the opportunity to network and build relationships with new people! Consistently supporting one another in their ideas, and encouraging those who have lost their “sew-jo,” as Leslie says, has made the community, unlike any other group she’s been a part of.

This community has also been the inspiration for countless projects she’s created, inspired by other creators on social media. While not a modern quilter, she finds inspiration in all their designs picking from their color selections, patterns, and quilting textures. She also focuses on who she is creating, letting that drive much of the inspiration.

At one of these quilt retreats with the quilting community, she met Rochelle, someone who, according to Leslie, “has never met a stranger.” Leslie and Rochelle were placed in the same group, and their group’s theme was chickens! With their organized and over-the-top decorations, they couldn’t resist having a group mascot, Leon, the rubber chicken.

One day, during the retreat, Leon went missing! Leslie convinced Rochelle was to blame for the Rubber Duck disappearance, and she took it upon herself to ‘borrow’ Rochelle’s foot controller from her machine when she wasn’t looking. The joke would fall back on Leslie when Rochelle returned to the retreat the next day after a nice early night in, unaware her controller had been taken in the first place! They were fast friends after that, bonding over jokes and laughter.

 A couple of years later, the podcast topic would come up between the two friends. During a dream quilt vacation, a sewing retreat where two of their favorites, Camille Roskelley and Angela Walters, would attend, they were having breakfast when the idea popped into Leslie’s head.

With only an idea and some research, Rochelle purchased all the equipment while on their retreat and had it shipped to her home for when they arrived back in town. Excited about their new project, there was only one thing missing, a name! But, as their friends joined in on the conversation, one name stuck out. Walking away from their breakfast table, their friend Angela turned around and offered up “Inappropriate Quilters,” the perfect name for the inappropriate duo!

“Angela was getting up from the table and casually said, ‘oh, I know what you should name it. Inappropriate Quilters.’ We looked at each other and said, “that’s it!”

From there, the show project was on! Weekly episodes, released on Saturdays, became the norm where two quilting friends could join together to discuss life and quilting. With no script in hand, the two friends meet at Leslie’s studio weekly to record before she finishes editing and schedules the episodes Saturday morning. Finding their way into other quilters’ studios through their speakers, their show focuses on just two friends who love quilting, allowing listeners to feel like they have friends in the room with them when they’re creating.

One topic Leslie loves to cover is the process of creating and organizing your studio space. As quilters and sewists know, having a space that encourages creativity and allows you to move and build your projects is important! As an advocate for ‘Function and Beauty,’ we asked Leslie what recommendations she can offer to those building their studio space today.

“You have to start with function. But if it isn’t cute, it better have a very good reason to take up your space!”

What else can you find in Leslie’s studio? Her JUKI! With her Haruka TL-18QVP, named Camille after Camille Roskelley, Leslie has been able to create beautiful quilts and projects she loves. With 95% of her projects involving straight-stitch, she chose a machine that fit her needs. Her top three features at the time were: consistent straight stitch, an automatic thread cutter, and speed! Her best recommendation to sewists and quilters looking for a new machine is to focus on what features are important to you, figure out what type of stitches you plan to create with, the speed, and visit your local dealer! A local dealer can listen to everything you may want and offer machine recommendations and test-sewing.

Leslie’s quilting has opened up a community for her, allowing her to be creative, meet new people, and enjoy her hobby! As she’s transitioned to a content creator and business owner, we asked what advice she’d offer to someone trying to build their brand. “There are so many little things that you didn’t plan. Be gracious with yourself in the process.” Setting up the government business aspects of a shop, like tax ID, sales taxes, and even finding a partner, can be challenging, but the final product is worth it when you love what you do!

We’re so excited to continue seeing Leslies’ brand and content grow, especially with possible plans of opening a YouTube page for creators to join! Listening to feedback from the community she’s created is vital, and she trusts them to lead her toward new and exciting project ventures. So even with her reservations about being on camera, you can expect Leslie to meet her community in the middle and find a way to join the video world!

From quilting to running a podcast, we had a great time getting to know Leslie and going behind the scenes for her projects. If you’ve enjoyed getting to know Leslie and want to keep up with her and Rochelle’s podcast and future quilt projects, join us in following her socials and websites below!

Blog: read here!

Instagram: follow here!

Linktree: Find Leslies channels here!

YouTube: watch here!

Podcast: Inappropriate Quilters – available where you listen to podcasts

Inappropriate Quilters Shop: shop here!

Catching Up with Rob Appell

You may recognize this month’s spotlight from “Michael Miller Fabrics Making It Fun” or “Man Sewing,” we’re so excited to spotlight our JUKI Ambassador, Rob Appell, during National Sewing and Quilting month! In today’s blog, we get to speak with Rob about his journey in quilting, his passion for the craft, and how he came to be where he is today.

Robs journey in quilting began when he moved back home from college, spending his free time outside and snowboarding. His mother, the manager and eventual owner of the local quilt shop brought Rob into the business, where he started as a clerk. When his mother began bringing in machines to sell, Rob eventually shifted to machine repairs, and here is where he started falling in love with sewing!

Creating fun Hawaiian shirts as his uniform for the quilt shop, he found himself having fun making them and eventually began looking into patchwork quilting. A fun and easy way to pick up quilting, he began testing his skills in free motion quilting his projects. Again, finding himself loving the hobby. The rest, as they say, is history!

Since he began to quilt, Rob has accomplished a published quilt book, starred in and hosted multiple quilting YouTube shows, created a community for his teachings, and so much more! His videos encourage new quilters to be creative and enjoy their projects! With a focus on basic techniques, his hope when he’s creating for viewers is that they find something they can take away from his lessons and learn how to make their versions.

Recently starring in ‘Michael Miller Fabrics’ Making it Fun,’ you can follow along with his high-energy videos and view the different patterns and free motion quilting techniques Rob uses. While he offers some design patterns and templates for quilters, his work mainly focuses on organic creation. Going with the flow, his work often doesn’t follow design patterns; the finished design patterns he has sold usually come from these organic works he’s completed after the fact!

“The Free Motion Quilting, I prefer to go freestyle, no pattern, sometimes a plan, but usually pretty random and free.”

Quilting didn’t take him away from the outdoors he loved. Combing two of his favorite things, Rob is known for his landscape quilts. These beautiful pieces focus on nature and showcase views in bright colors. In fact, in 2009, Rob created 12 different quilts that featured faces of endangered species. Using the patterns from his work, he was able to fundraise and advocate for these species through sales that went toward endangered species charities.

He also authored a pattern book, “Making Waves … Adventures of a Surf Quilter,” a self-published print book featuring his landscape and seascape quilts. Early in his quilting journey, Rob was known for his scenic creations. Then, using free motion quilting and applique, he would add fun designs like fish, coral, rocks, lighthouses, ships, and more! Then, bringing in his love for surfing, he created a piece that intertwined surf terms with quilting terms, going above the average and setting himself apart.

Now, as someone who’s been quilting and creating those quilting videos we love for years, we asked Rob what keeps him going. “Videos are free and can be viewed over and over again if you’re learning from them. I love to present my passion for quilting.” Rob likes to focus on basic quilting techniques because he’s often reminded of how many new quilters have emerged in the community over the years. Thanks to video cameras and social sites like YouTube, where Rob hosts, he can teach how to construct quilts and the basic skills all quilters want to know. Keeping himself motivated with fun fabrics and the creative process has pushed him to bring that energy into each episode’s studio. Thankful for the following he’s gained on YouTube that keeps him going!

Rob at his studio with the J-350QVP & J-150QVP

He recently created a new quilt, the “Synergy Remix,” designed by Kristie J. Smith in her pattern book, “Splice Magic,” that he loved! Always excited to try out new and different quilting techniques, like he encourages his viewers, Rob locked himself in the quilt shop, Stitchin’ Heaven, his latest collaboration where he’ll be hosting new quilting episodes, and went to work! In one night, he created a quilt and video, maligning the entire project and finishing it. Yet, this project places a smile on his face when he thinks about it.

While Rob has gone on to try other ventures, like his work in textile design with Free Spirit Fabrics, he vouches for his love of quilting. Sharing his love of fabric and free motion quilting, he focuses on his desire to quilt the top to push him through the construction process. Recently, he’s begun focusing on improving his precision in his patchwork! By creating little half-square triangles and trimming them up, he’s found joy in practicing his skills.

Always learning and growing, Rob has begun a new journey in his quilting career with Stitchin’ Heaven! As their new YouTube manager and Content presenter, he’ll be able to create a team of quilt lovers like himself who can share their passion for the craft while teaching others worldwide. Stepping back from handling all processes by himself, he’ll now have quilting friends who will help him create new and exciting projects for viewers like you. We’re excited to see the different techniques and quilting styles that will emerge from this new partnership!

“The thing I love most about the quilting industry is that there is so much for everyone.”

With the quilting community constantly growing as new members find their passion for the hobby, we asked Rob what advice he has for JUKI Quilters. “Get to know your machine, spend 7me learning the nuances, understand what the different feet do and when to use them. Then, remember – this is a hobby, not a race. Please slow down to enjoy the process.” When you enjoy the steps to what you’re creating and take a moment to appreciate each technique you’ve picked up, you’ll truly enjoy the finished project. As Rob mentions, so many people need something positive in their lives. Take the time to find your passion, teach and work with others in your quilting community, and enjoy the process.

We hope you enjoyed learning more about Rob with us, and we hope this inspires you to join him on an online video one day and check out quilting! A hobby for everyone, we hope everyone enjoys National Sewing and Quilting month with a fun new project!