With so many channels on YouTube, it can be difficult for new sewists and quilters to find your page! That’s why in today’s blog post, we’ll go over some tips you can put in place for your channel that will encourage viewers to stay and engage with your page.
Follow along as we go over pieces you can start editing today!
Cleaning Up Your Channel
Have you been posting videos for a while? We bet your skills in filming and editing have upgraded, so let’s review those old videos! Cleaning out videos that are low quality, outdated, or have a low amount of views can help your channel seem cleaner and build credibility.
Sometimes, those low-quality videos can turn a viewer off your page and prevent a new subscriber from joining, so it’s best to keep up to date with your content!
What’s Your Brand?
Having a brand goes beyond color scheme and font, but what viewers see in the background of your video and what you may even be wearing! Think of the space you’re creating and what viewers can see when you film. Remove pieces that may bring attention away from your projects, and add items that promote your brand or shop!
Here, you can focus on placing past projects, items that speak to your personality that allows viewers to feel like they know you, and wearing pieces you may have created or matched your personality. It’s these details that build a larger picture for your audience. When viewers like your personality, they’ll come back and watch just for you, even if the project isn’t something they’re interested in!
Lean into your brand; for example, if your page focuses on garment creation, try wearing past pieces you’ve created that encourage viewers to watch your old projects videos!
Creating a Channel Trailer
Creating a promotional video for your page is a great way to share your goal and brand with new visitors. This video will automatically play for visitors that find your channel and pinned at the top of your page. We recommend creating a short trailer that covers about a 2-3 minute length!
Some items in your video are past video footage stitched together, a “pitch section” where you share what your channel is and what viewers can expect to see, and a section where you can request new viewers to join your page and subscribe. Focus on your tone and the script, and let your personality shine through!
Help your channel look coherent and professional with consistent thumbnails! Following a design theme, you can create thumbnails that attract viewers looking for projects.
While YouTube comes with preset options, creating your own on free software like Canva can help your channel feel clean, showcase your personality, and help viewers get an idea of what your video will be about.
Collaborating with Those in Your Community
Are you looking for exposure to a new audience? Then, reach out to your fellow sewist and quilter YouTubers!
Suggest an idea to another creator where you can cross-promote your channels while creating a fun project or pattern that viewers will love and engage with! Of course, the best way to do this is to appear on each other’s channels. We recommend introducing your new friend to your audience and where they can be found before diving into your video so viewers can see why you’re endorsing one another.
Using Binge Watching
Binge-watching is an excellent tool for encouraging new viewers to watch and follow your page. By creating playlists that viewers can follow along too, they can get a better idea of your credibility and have more time to decide if they’d like to join your channel. In addition, viewing multiple videos of yours will give viewers a better sense of why they should follow you.
Creating a playlist for your channel will also upgrade your SEO, depending on what keywords you use to title them. Your content can be organized by project type, level type, sewing or quilting, etc. Curating your playlist will depend on what videos you post and how you want viewers to watch and enjoy them.
Two ways binge-watching can encourage subscribers is by creating a playlist where you control the next video viewers are watching, stopping them from transferring over to a new channel or two; you can focus on a video series that is posted over a period of time, encouraging viewers to subscribe and get notified when the next video posts.
YouTube Video Cards
Easy to add to any video, YouTube cards are the perfect way to promote another video from your channel and a subscription from the viewer. While YouTube offers the option that automatically chooses the best video from your channel, you can also pick a specific video yourself that correlates with your project.
For example, if your video is on a new project for quilting, you can place a past video with another similar project or a different video you want to promote.
Whether you’re posting once a day, a week, or a month, having a consistent schedule is needed! The key to success is consistency.
Beyond the theme and content of your channel, consistency will help viewers figure out your style and what you’re about. Viewers subscribe not just because they loved your video but because they hope to see more like it!
Find what your focus is and how you’re going to communicate this to viewers. Find the best schedule, and focus on your analytics to see what’s working.
For example, depending on your viewership, you might have better luck with views posted in the morning on the weekend than on weekdays in the afternoon. Your schedule should work for you and your viewers.
Sharing and Promoting Your Videos
While we can make beautiful videos, they can go nowhere without proper promotion! This is why posting your content in the right places is essential when looking for your audience.
The first location you can focus on is your go-to social media page. Facebook, Twitter, Instagram, and Pinterest. These are popular platforms that creators rely heavily on when looking for project inspiration and new ideas.
Another format can be diving into niche community pages. Think of fellow Facebook pages, Reddit pages, or specific quilting and sewing communities you’re a part of that would love to see your creation! Remember when posting in niche communities to share who you are (the creator) and what you do (your page); this way, members of those groups accept your posts and join your channel!
Implementing These Tips
While some of these tips can be implemented immediately, like creating a playlist for your seasonal projects or how-to’s, building your channel takes time! Focus on what you want viewers to learn and feel when they watch your channel, and create a brand you are proud of. Don’t worry about the number of viewers when you start off and prepare to be consistent and keep creating!
Looking for inspiration? Check out our JUKI Youtube page here today! Follow along as we showcase how we implement these tips on our page!