JUKI Small Business Seminar: Choosing Your Business Name

Choosing the right brand name can be the stepping stone to a successful business. A brand name that is memorable and catchy can give you an advantage when it’s time to market your business. When potential customers hear your brand name, you want them to remember you and think about your small business, setting you up for long-term success.

When you’re starting your business, we know how hectic it can be to think of a name on top of what you’re selling, who, and how. So follow along as we show you some tips and tricks to choosing your business name that will help you stand out from your competitors.

Best Shop Name Generators

Sometimes we need a little help or inspiration picking our company name. While it may feel like all the excellent store names have been taken, there are still many options out there!

Using a name generator is helpful for two reasons. First, it can help you come up with your business on the spot and create the perfect representation you need. Or two, it will give you ideas that you can later on work with and make your name. Below are some generators you can visit to help you create your business name.

How to choose the perfect shop name

As a small business having the correct name is crucial to your success in the e-commerce world. Having the right name can bring attention and new shoppers to your site and showcase your individuality to customers. Remember, choosing the right name will lead to success in branding and awareness on search engine sites. Below are some tips to keep in mind when choosing your name:

  • Creating a short and simple name is the right choice for a few reasons. For example, you’ll have less mispronunciation from customers, it will fit in your marketing campaigns, whether it’s physical business cards or social media posts, and it’s memorable.
  • Finding the right name can be challenging, especially with companies popping up daily. However, don’t let this discourage you! It’s a big world with many niches in the market and finding the right name for your business and niche only pushes you to be creative.

If you’re having trouble creating a name, follow the steps below.

  1. Keep it Short and Simple.

Combine different words that relate to your industry, and keep them short. Try to aim for words that rhyme or that alternate.

Tweak an existing word or create one of your own! Many companies like Skype and Häagen-Dazs began as gibberish and are now household names. Don’t be afraid to be different and have fun when creating.

Be personal. Create a company name that relates to you on a meaningful field like an old nickname, family pet name, or other nicknames that resonate with you. These quirky names can be the perfect title for your business and create that personal touch many customers love.

2. Dare to be Different

Research your competitors and see what popular names are out there in your industry or niche. Then, be different and avoid familiar rhymes, gimmicks, or phrases. This way, when it’s time for someone to look up a company in your niche, your individuality will show. Do the same when thinking of your slogan or mascot if you choose to have one, as each difference will help you stand out even more.

3. Is it Available?

Keep in mind to research your ideas before sticking to one. By heading to your favorite search engine and researching your company name ideas, you can see what companies out there might have the domain already attached to their business, pushing you to either tweak yours or choose another from your list. You want your domain to represent your brand and make an excellent first impression.

If you’re choosing to sell on an online shop platform like Amazon or Etsy, review what shop names are out there already. This will help you succeed by confirming that your name is not lost in the pool of shop hosts and also help you edit your shop name to avoid confusing future customers between your shop and others.

4. Finding your Inspiration

If you’re having trouble finding a name so far, think of themes that you can focus on for your business and work from there. Trends, nostalgia, fandoms, and even other languages can be inspiration when thinking of your shop name.

Think of what’s around you in day-to-day life that can be used as a catalyst for your creativity! Follow along with conversations, pay attention to your day-to-day sayings and jokes, your hobbies. All these things can give inspiration if you look close enough, helping you personalize your shop and create a name that represents your brand and yourself.

Why the Name Matters

Finding the right name for your brand goes beyond just putting a few words together. While this might seem like a difficult task at first, it can also be an enlightening and fun experience describing yourself and your company in a few or even one word. Put the time and effort into this as you would everything else in your shop, for a shop is only as strong as its name! Your name is how customers recognize you, so make sure it’s a name you are proud of. Remember that word of mouth is free, and you don’t want to miss out on that.

What advice would you give to those deciding on their company name? Let us know down below!

New Juki Brand Ambassador Alert! Meet Nicole Moore.

Sewing has always been a part of my life for as long as I can remember. When I was young, my mother sewed many of our outfits. We went to a private school, and with some additional help, she even sewed all the students’ uniforms. But it wasn’t just my mother who influenced my sewing journey, my paternal grandmother would sew Barbie clothes for me, which filled me with great delight! Later in life, my aunt helped me make curtains for my first apartment. Eventually, a majority of the women in our family started meeting regularly to either sew group projects or just work on our things. We still try to get together every year!

I didn’t start “seriously sewing” until I transitioned out of the corporate world (back in 2013). I’ve always been a driven and determined person and was convinced that there was more to being a stay-at-home mom than philanthropy and the car rider line. Most of my friends and all of my family knew that I love to sew. I was often asked to make things for people and told to sell my creations. I never really gave it too much thought until our local music Association hosted a craft fair. I decided to put myself out there and get a booth. I made several pillowcases and sold the majority of them at the craft fair. I was so excited about my success that I decided to open an Etsy shop and place the leftover products for sale online. This is how my company, Sew Much Moore In Store began. 

My Etsy shop was how I initially made money with sewing. I started with pillowcases, then transitioned to bags, and was doing well making custom ID wallets for people on my Etsy shop. During this time, I started a website and learned about blogging through an online course. I created multiple lines of income through affiliate marketing and paid sponsorships. It wasn’t until 2016 that I made my business legitimate. You see, Etsy sent me an email that said they needed either my social security number or my FEIN#. I decided to go ahead and get my business license and things took off from there.

After I went legitimate, I was motivated and decided to give Amazon Handmade a try. At the time, I was using a hand-me-down 1984 Kenmore. This poor machine was on its last leg. I had made hundreds of ID wallets and make-up bags on it. I was constantly sending it in for service, and it just couldn’t keep up. When I opened my Amazon Handmade shop on Black Friday weekend, I made enough money to purchase my first Juki sewing machine. I’ve decided on an industrial sewing machine considering the amount of bags I was making in my commercial business. I purchased the Juki DU-1181N. I decided to get the servo motor so I could control the speed. I learned a great deal about industrial machines and even wrote a blog series which can be found here.  

I found great success with my JUKI industrial, so it was an easy decision to purchase additional JUKI machines like the JUKI TL-2010Q straight stitch sewing machine. This is hands-down my favorite machine to sew on! I can easily piece my quilts, make most bags and even do some free motion quilting. It sews like a dream! And because I love free motion quilting, I added a JUKI J-350QVP as well. I occasionally quilt other people’s quilts, but because my long arm is currently on a table (and not a frame) I mostly just quilt my quilts with my J-350QVP. One of my business goals is to transition my long arm sit down to a frame and add the automation package. Both my kids are still in the house so until they fly the coop, I don’t have the real estate in my home for a longarm business right now. I’m also learning more about making garments so it only makes sense that I have a JUKI serger and cover stitch combo, MO-735. I bought these as gifts for my Mom and love to use them when I visit her. My mom still loves to teach me new things since sewing garments is something that I am still learning more about.

Speaking of sewing lessons… In 2017, I decided to add sewing lessons to my business! I was already contracted with a local quilt shop to teach monthly lessons to a kids club. I enjoyed working with the kids and decided to offer classes in my home for the local community. We don’t have a large space for group sewing, but we did manage to gather around the dining room table with our machines and learn about quilt piecing, bag making, and many other valuable sewing lessons. I continue to teach sewing and quilting through my videos and offer classes to guilds and quilt shops as well. To learn more about my lectures and and in-person workshops, you can visit my website here.  

2017 was also the year that I was nominated for the Vice President of programming for the Kansas City Modern Quilt Guild. During my two years of service, I had the opportunity to learn more about being a professional in the industry. I gained experience including contract negotiations, learning what a professional is worth, and the pleasure of getting to know so many inspiring creators in the industry. I was also pleased that the membership of the guild experienced tremendous growth during my years of service. I believe it had a lot to do with the talent we acquired for lectures and workshops. I also believe our guild was more successful in gaining new members and filling most sewing workshops because of the marketing efforts for the guild. My experience with Facebook pages, groups and events provided maximum exposure for our guild members and for potential members as well. We grew so much that we had to find a new place to meet as most meetings were “standing room only” and many workshops would sell out quickly.

I was getting comfortable with social media by this time and started engaging my audience through these platforms. By this time, my business had a weekly newsletter, a Pinterest marketing strategy, a social media schedule, patterns and products offerings on my WooCommerce website while still maintaining my Etsy and Amazon Handmade presence. I even started a custom t-shirt quilt business as well! With all these things going on, I decided it was time for a YouTube channel! This was a pretty good learning curve because I didn’t know much about editing videos. Fortunately, iMovie made it pretty simple and with the help of Google, I was able to start producing video tutorials. This new format helped reach a new audience and brought additional traffic to my website, which was now hosting advertising for yet another line of income to my business.  

Fast forward to 2019, and I was sharing every day on my Instagram stories. I would constantly get questions about my sewing business. These questions inquired about how I managed everything that I was doing, and it made me feel happy and excited to help other people do the same thing. I never thought about adding coaching to my business until I learned more about producing my online courses. I learned how to create my business by online learning, so it only made sense for me to create my own coaching company.

The Creative Day Job began in 2020 and it currently hosts multiple online courses that serves Creative Entrepreneurs (mostly in the sewing and quilting industry). I love to help sewers and quilters that want to turn their hobby into a business by navigating the technology and overwhelm so they can start earning income from their craft. If I were to give a piece of advice to someone about starting or creating their own sewing/quilting business, it would be this, “just get started.” There’s always going to be something to overcome or some obstacle that might get in your way, but if you just get started and keep moving forward you can do it also! To learn more about the Creative Day Job, you can visit my website here

I truly believe there is Sew Much Moore In Store for myself and my journey with the sewing and  quilting industry. I love to help people with their sewing and quilting projects and I love to help  people overcome their creative business obstacles. I especially love the JUKI brand because  with the help of their machines and technology, my work has become more productive and  enjoyable!  

There are several ways to stay in touch with Nicole. You can find her on Instagram every day.  Subscribe to her YouTube Channel and sign up for her Weekly Newsletter. Nicole even has a  Facebook Page and TikTok Channel. If you need help or are interested in starting a Creative  Business – be sure to visit the Creative Day Job website! 

When you follow Nicole, there is always Sew Much Moore In Store!

Author: Nicole Moore

Editing Team: JUKI