JUKI Star Spotlight: Meet Bill from BILLIAM

BILLIAM, a custom jean company based out in Greenville, South Carolina, was founded by Bill Mitchell in 2009 right out of his family’s basement. Over the years since opening, Bill’s business has flourished and has continued to thrive as fashion lovers all over the world find him. Today we’re going to take you behind the scenes of BILLIAM and their two-man show where they showcase the process of ordering your own custom jeans and the work that goes into the designs we love.

Follow along below for the transcript version of our interview with Bill Mitchell from BILLIAM

Hey guys, my name is Bill Mitchell, from BILLIAM Jeans, we are a custom jean company based in Greenville, South Carolina, and we’ve been making jeans since 2009 for people, and essentially what we do is we take your measurements, we show you different fabrics you can choose, and then we build you anything you want from scratch.

Now the process of buying a pair of jeans from us is you schedule an appointment to come into our store; you come in, and we will take your measurements, and then we’ll show you different fabrics that you can choose, and then we’ll sit down, and we’ll talk about the different style you want.

So if you wanted something that would be skinny, slim, straight, layered, baggy, whatever that is, we can kind of make those creative decisions after we get your measurements. Then it takes about a month to have us produce that pants for you. then we ship it to you, or you can come into the store and pick it up.

If you don’t live in Greenville and you can’t make it into our shop, then we can do all of this over Facetime. So you can set up a time to Facetime with us with a measuring tape, and I will walk you through the entire process as if you’re here in the store but from the comfort of your own home.

What inspired you to start sewing?

So in the seventh grade, I took a home ec class, and that was the first time I learned I could use fabric and a sewing machine to build things from scratch, and it was a really fun, powerful moment where I had built something that I was proud of.

In college, I started tailoring clothes for myself, and I realized I could start tailoring things for other people that they could be proud of. So I needed a product that I could make that I could do that with and scale, so I chose blue jeans, and the service of tailoring clothes to people or making things bespoke to solve people’s problems was a great joy for me. I’ve spent the last 15 years doing that, and it’s a very rewarding process to get to not only make things from scratch but make things that benefit other people’s lives.

What was it like opening your first shop?

So opening my first shop was a really strange experience because I had been jeans at this point in my parent’s basement for a year and a half, and it got to the point where it was strange to have people that I didn’t know coming to my parent’s house, down to their basement fitting them for jeans, and so I knew I needed to find a place that was my own.

It kind of got to the point where I knew I needed to open up a shop. I opened up that first store and it was just a really fun experience to have something that was my own and to create an atmosphere that I could custom-tailor to the experience that I wanted to give people. Now I’ve had three or four different shops over the course of 15 years, but I’ll never forget that first shop and how fun of a time it was to do that.

How has life changed as a small business owner?

Okay, so life as a small business owner is a very strange life because, in so many ways, every day looks different. So you know, for me as an artist and as a business person, I have to stay focused and really choose what I’m going to do each day. To me, really having a concrete process of how I’m going to make things, and the different machines that I’m going to use, allows me to take an order and have a good time making that order so I can actually have a successful day.

To have JUKIs in my room that are all working, and the technology is allowing me to produce this product in a way that’s very easy is a really nice process.

What is in store for BILLIAM Jeans?

So BILLIAM has always been, essentially, a service that we offer to people, and that service through making custom jeans is a very challenging thing to scale, but there’s a different technology that I’m very curious about and am investing in currently that would allow us to make it easier to make custom jeans for people without them having to come to the store.

The future of BILLIAM is adding as much technology as we can to the fitting process so that you could essentially download an app, scan yourself from home, and do everything online. You never need to come in, and it’d be a very easy thing to just have your jeans made without having too much of a stressful experience.

In a world of evolving trends, what is your most and least favorite jeans style?

Okay, so in the world of evolving trends, specifically in jeans, you’ve seen so many things. From low-rise jeans, skinny jeans, really baggy jeans, kind of like the JNCO million pockets kind of thing. For me, I’ve always really enjoyed the people of the ’70s. I really love the flair of it, I love the colors, the style, that you know you just give this sense of freedom to fashion back in the day. So, for me, I think the most fun trend to be a part of is making a flare jean. Right now, doing it custom, you can kind of put the knee at the right place to get the flare to open up at the right proportion for somebody, and that is a lot of fun to do.

I say the least fun thing for me to make would be something that is very low-rise skinny jeans, probably. That would probably be like the very Britney Spears ’90s thing, I don’t know if that’s my thing right now. But ill probably regret saying that in 5 years.

How can a customer find BILLIAM?

So the easiest way to find us and to stay updated with all the different things we love to talk about and share with you would be Instagram. BILLIAMJeans at Instagram is the best place. if you want to see photos of the work we’ve done, you can go to our website, which is BILLIAMJeans.com, but to me, the single primary place that I like to communicate with people is through Instagram at BILLIAMJeans.

To learn more about BILLIAM visit their website or Instagram! Thank you for joining us today in getting to know Bill Mitchell and his shop BILLIAM Jeans. We hope you get a chance to visit the next time you’re in the Greenville area of South Carolina.

A Look Behind Center Street Quilts!

From her beautiful quilt projects to pattern creations that we love to try our hand at, today we’re spotlighting Kristina Brinkerhoff, owner of Center Street Quilts! If you’re a quilter who loves finding new inspiration for your future projects or a creator looking for new patterns to try your hand at, you’ll love Center Street Quilts’ shop and blog! Follow along as we cover Kristina’s journey in quilting and design patterns creating, what inspired her to become a pattern designer and how her platform grew to where it is today.

FFP Blocks

Like many of us quilters and sewists, Kristina’s journey starts right home. Surrounded by women who loved being creative, she watched them at work as they designed sewing projects and spent hours crocheting and knitting. Memories of Kristina’s childhood include playing under those big quilt frames, surrounded by tying and hand quilting around her. These little moments led to her interest in the hobby, starting with her first quilt at 13.

During a slow-moving summer, Kristina, at 13, asked her mother to help her make her first quilt. The research wasn’t as easy back then as it is today, so they went to their local quilt shops with a plan in hand! It was here she chose her first quilt fabric, a 30s reproduction fabric and a simple pinwheel block. By the end of summer, she had undergone quilting training. From learning quilt planning to cutting and sewing, she even began creating her own designs. Sewing on and off the years, Kristina was able to focus her time on the hobby regularly after getting married.

Inspired by day-to-day life, she found ideas in nature, art, books, and even tattoos! Kristina loved keeping a sketchbook on hand because of this, ready to draw down a design when the idea made its way into her mind. But, beyond the inspiration she found in life, her other hobbies encouraged her to keep designing and sewing. Crocheting, knitting, paper crafts, and drawing; were all projects that brought out the creativeness in her.

“It can be extremely liberating and ignite ideas by changing things up and working on projects that are different than normal.”

When she does sew, Kristina uses her TL-2000Qi. Purchased back in 2016, she chose this machine, not for its fancy features but because it offered power and reliability in her creative process, becoming her go-to sewing machine! With its accuracy for piecing quilt blocks and the motor strength’s ability to sew through thick seams, this machine has helped create pieces from quilts to her beautiful bags.

Center Street Quilts sewing space

When asked what recommendations she has for quilters purchasing a new machine, Kristina recommends not focusing on the features and whistles but instead on a machine with power and reliability. Below are three other features Kristina recommends for quilters and creators alike.

  • An ample throat space. (Good for quilting quilts and maneuvering bags.)
  • The ability to lower the feed dogs. (Needed for free motion quilting.)
  • The option of stopping the machine with the needle down. (Super valuable for quilting and bag making, so your project doesn’t slip as you adjust your hands.)

Whether you’re choosing your first machine or looking to upgrade, having the space to create and the power to build those quilts can be the ticket to a better sewing experience.

Kristina isn’t always sewing and quilting, though! When she’s not building a new project, you can find her designing her shop’s next pattern. What first was a challenge that involved a whirlwind of decisions, all the different ways to make a quilt block, size options, color variations, and more have now become a game of balance.

“I’ve learned to balance ease of construction with the aesthetic I’m looking for, but it still takes me plenty of samples to decide on the end product.”

Merry Little Trees Quilt

One thing Kristina loves about pattern creation, no matter the challenges the process comes with, is picking her fabric! Enjoying the opportunity to play with color schemes and choose her favorite fabric patterns, Kristina only wishes there was more time to see all the potential fabric options for quilts and bag making. Don’t we all!

With quilting and pattern creation under her belt, it was only a matter of time before Kristina began moving her hobby into a potential business. During this time, the name ‘Center Street Quilts’ was created! Based on an address from Kristina and her husband’s old family home, the Center Street home witnessed countless hours of sewing and creating to get done.

Center Street Quilts is an online pattern shop where quilters like you can find fun new patterns to try your hand at! When we spoke with Kristina about how she decided what patterns to create and sell, she focused on her love for the hobby and process.

“From the day I started Center Street Quilts, I decided if I was going to succeed as a business, I’d have to LOVE what I was doing.”

While this hasn’t always equated to the best financial decisions, she says, like a request to add products for paper crafting to her shop, the idea of loving what she’s doing has helped her be creative and stay true to herself.

One of the ways so many customers have learned about her shop is through her work on social media platforms. With over 100k followers, Kristina mentions it’s been astonishing and supportive to see how many fellow creators and quilt lovers are interested in her creations. With the quilting and sewing community growing each day, she focuses on how enjoyable it’s been having a small corner of the world where she can share her work with her followers and creators.

If you’re looking to make your own corner online, Kristina reminds us to not underestimate the power of a beautiful photo! Focusing on clear, bright photos that showcase your product well will get you farther than 10 mediocre ones, allowing your work to look its best! She also advises interacting with your community! Reach out to fellow creators, uplift, comment on others’ projects, and get involved in the community and online events. Above showcasing your work, these interactions will help you make lifelong friends in a hobby you love!

Kristina also reminds us to love what we’re doing. With the flows of social media constantly changing, it’s important to find fulfillment and joy in what you’re creating!

“If you find fulfillment and joy in what you’re creating, and that joy is the primary reason you create, then opening an online shop or starting social media pages will be a much more peaceful process.”

Fleetwood Tote Moon Garden

As for Kristina’s online shop and quilting journey, many hopes and dreams are still to be brought to life! From several bag patterns in the works to a dream of providing online courses for beginner quilters to share her knowledge, we can’t wait to see where ‘Center Street Quilts goes. From her journey in quilting to her advice for content creators, we had a great time getting to know Kristina and her shop Center Street Quilts! 

If you’ve enjoyed learning about Kristina and her journey in quilting, follow along and check out her blog, socials, and e-shop below!

Etsy shop: Shop patterns here!

Center Street Quilt’s blog with free tutorials and patterns: find here!

Instagram: follow along here!

JUKI Spotlight: An Inappropriate Quilter with Leslie Bercher

Known for creating beautiful quilts, sharing tips and tricks for your sewing rooms, and her quilting podcast with co-host Rochelle Rice, we’re excited to spotlight Leslie Bercher, Quilter and podcast host for Inappropriate Quilters! Joining us for this month’s spotlight, we got to interview Leslie about her journey in quilting, the podcast’s beginning with co-host Rochelle, and how she created her brand.

It all started with Leslie’s grandmother, Helen. Helen was a member of a church that held Auxiliary Meetings where other members would quilt, crochet, and embroider. It took Leslie several years to watch her grandmother attend these meetings and see her create beautiful projects before picking up the hobby. So it was 2018 when Leslie, with two of her best friends, decided to take a class called ‘Quilt 101’.

“My first quilt was a log cabin, and I made two immediately. That was the beginning, and I haven’t looked back.”

Leslie began sharing her work online, finding a passion for creating and taking the time to build these quilts and designs. It was after a friend recommended she create a profile on social media, explaining she was missing out by not joining the online community when she opened her account. Opening herself up to the idea, she began posting and sharing her projects, excited to see how many beautiful quilters were out there in the world.

It was online that Leslie found a supportive community in her projects and offered her the opportunity to network and build relationships with new people! Consistently supporting one another in their ideas, and encouraging those who have lost their “sew-jo,” as Leslie says, has made the community, unlike any other group she’s been a part of.

This community has also been the inspiration for countless projects she’s created, inspired by other creators on social media. While not a modern quilter, she finds inspiration in all their designs picking from their color selections, patterns, and quilting textures. She also focuses on who she is creating, letting that drive much of the inspiration.

At one of these quilt retreats with the quilting community, she met Rochelle, someone who, according to Leslie, “has never met a stranger.” Leslie and Rochelle were placed in the same group, and their group’s theme was chickens! With their organized and over-the-top decorations, they couldn’t resist having a group mascot, Leon, the rubber chicken.

One day, during the retreat, Leon went missing! Leslie convinced Rochelle was to blame for the Rubber Duck disappearance, and she took it upon herself to ‘borrow’ Rochelle’s foot controller from her machine when she wasn’t looking. The joke would fall back on Leslie when Rochelle returned to the retreat the next day after a nice early night in, unaware her controller had been taken in the first place! They were fast friends after that, bonding over jokes and laughter.

 A couple of years later, the podcast topic would come up between the two friends. During a dream quilt vacation, a sewing retreat where two of their favorites, Camille Roskelley and Angela Walters, would attend, they were having breakfast when the idea popped into Leslie’s head.

With only an idea and some research, Rochelle purchased all the equipment while on their retreat and had it shipped to her home for when they arrived back in town. Excited about their new project, there was only one thing missing, a name! But, as their friends joined in on the conversation, one name stuck out. Walking away from their breakfast table, their friend Angela turned around and offered up “Inappropriate Quilters,” the perfect name for the inappropriate duo!

“Angela was getting up from the table and casually said, ‘oh, I know what you should name it. Inappropriate Quilters.’ We looked at each other and said, “that’s it!”

From there, the show project was on! Weekly episodes, released on Saturdays, became the norm where two quilting friends could join together to discuss life and quilting. With no script in hand, the two friends meet at Leslie’s studio weekly to record before she finishes editing and schedules the episodes Saturday morning. Finding their way into other quilters’ studios through their speakers, their show focuses on just two friends who love quilting, allowing listeners to feel like they have friends in the room with them when they’re creating.

One topic Leslie loves to cover is the process of creating and organizing your studio space. As quilters and sewists know, having a space that encourages creativity and allows you to move and build your projects is important! As an advocate for ‘Function and Beauty,’ we asked Leslie what recommendations she can offer to those building their studio space today.

“You have to start with function. But if it isn’t cute, it better have a very good reason to take up your space!”

What else can you find in Leslie’s studio? Her JUKI! With her Haruka TL-18QVP, named Camille after Camille Roskelley, Leslie has been able to create beautiful quilts and projects she loves. With 95% of her projects involving straight-stitch, she chose a machine that fit her needs. Her top three features at the time were: consistent straight stitch, an automatic thread cutter, and speed! Her best recommendation to sewists and quilters looking for a new machine is to focus on what features are important to you, figure out what type of stitches you plan to create with, the speed, and visit your local dealer! A local dealer can listen to everything you may want and offer machine recommendations and test-sewing.

Leslie’s quilting has opened up a community for her, allowing her to be creative, meet new people, and enjoy her hobby! As she’s transitioned to a content creator and business owner, we asked what advice she’d offer to someone trying to build their brand. “There are so many little things that you didn’t plan. Be gracious with yourself in the process.” Setting up the government business aspects of a shop, like tax ID, sales taxes, and even finding a partner, can be challenging, but the final product is worth it when you love what you do!

We’re so excited to continue seeing Leslies’ brand and content grow, especially with possible plans of opening a YouTube page for creators to join! Listening to feedback from the community she’s created is vital, and she trusts them to lead her toward new and exciting project ventures. So even with her reservations about being on camera, you can expect Leslie to meet her community in the middle and find a way to join the video world!

From quilting to running a podcast, we had a great time getting to know Leslie and going behind the scenes for her projects. If you’ve enjoyed getting to know Leslie and want to keep up with her and Rochelle’s podcast and future quilt projects, join us in following her socials and websites below!

Blog: read here!

Instagram: follow here!

Linktree: Find Leslies channels here!

YouTube: watch here!

Podcast: Inappropriate Quilters – available where you listen to podcasts

Inappropriate Quilters Shop: shop here!

JUKI Spotlight: Designing with Kiana Bonollo!

In this month’s spotlight, we are introducing Kiana Bonollo! Fashion designer, YouTuber, and TikToker, Kiana has grown in popularity in the last couple of years due to her videos showcasing apparel projects and behind-the-scene how-tos for new sewists. Follow along today as we talk to Kiana about her journey in sewing and how she grew to the 400k audience she has now!

Photo Credit: Kiana Bonollo

From a young age, Kiana always had a curiosity for sewing. Her earliest memory was borrowing her mother’s sewing machine and altering her clothes while creating skirts from scratch! Later on, she would take her first sewing class, a week-long course on sewing basics, where she began with making pillowcases like so many of us do. Following her interest, she went on to take apparel classes in high school, finding she had a true talent for the hobby and diving into the journey. She began learning how to create patterns and learning complex skills she hadn’t tried before. College would be no different; continuing her studies in the fashion design industry, she has continued to grow her skills and talent, creating new patterns and projects for her audience and shop.

Using fashion as a form of expression, Kiana loved that fashion design allowed you to imagine anything you wanted and create it. Like so many of us, she struggled with inspiration in the past but finds that her favorite work to design are those pieces that she knows she will wear and show off in the real world! Focusing on projects that bring her happiness, her patterns range from loungewear to evening wear, a versatile selection that her followers love. 

When asked about how she chooses which patterns will be sold, “It’s really important to me that I take into consideration what my customers are suggesting and asking of me, so if a lot of my customers are asking for a prom dress- I’m going to make them a prom dress.”

Following her ideas and likes, she pulls from her customer’s suggestions and creates projects that align with their wants and her taste. It’s here that she’s been able to compromise on what’s highly requested and what she truly enjoys designing, creating that relationship with her customers, so many shops want to build.

Kiana describes her style as “edgy, but still tailored and chic.” However, finding it boring to stick to one aesthetic, she likes to dabble outside her comfort zone and enjoys mixing different design styles and aesthetics to create fun looks! With so many different style aesthetics and designs, she doesn’t let one style hold her in a box.

Photo Credit: Kiana Bonollo

With an audience of over 400k across platforms, it’s amazing to see what was accomplished in a couple of short years. Kiana’s page quickly gained popularity by opening her YouTube account in May 2020 due to her easy-to-follow and straightforward “how-to” videos and project compilations. When she first began her online page, she would put in 40 hours a week designing, editing, and creating, treating it as a full-time job. Feeling she needed to give herself a real chance, she dived into her work and focused on her dreams of working in social media and fashion design.

“I never imagined that my audience would grow to the size it currently is so fast, and I’m so grateful for everyone who has subscribed and liked my channel and followed me.”

For those out there who want to raise their following, Kiana advises finding your strengths and taking advantage of them! With so many talented artists and sewists in the world, it can be hard to distinguish yourself sometimes, but finding what you can offer that’s different or better from those out there will help you stand out. Kiana, for example, is known for her videos teaching sewist techniques and how to create different projects, focusing on her strengths of being a technical sewist and the joy she finds in educating others on her favorite hobby.

And a recommendation she has out there for those building their skills in sewing? Invest in a high-quality machine that you can also grow in too! Finding a sewing machine that can handle heavy-duty fabrics and stitches quickly and versatilely is perfect for those learning. They can upgrade their projects and skills without needing to upgrade their machine.

Kiana’s sewing table is always ready to work with her machines! Using the JUKI DX-2000QVP and a QVP serger, she’s prepared to create her silk gowns, cotton loungewear, and more. She loves recommending this machine to her followers who are serious about starting their journey. She states they’re great choices for intermediate and advanced sewers alike.

Photo Credit: Kiana Bonollo

Currently, her sewing table is being used for project requests and suggestions submitted by her followers. With the current pandemic closing shop for fashion shows in many cities, she’s been focusing on her customer base before planning to create another collection. Waiting for the world to feel a little safer, Kiana hopes to continue once fashion shows are back!

Besides her current wish for the runways to come back, Kiana hopes to launch a fashion design course one day and sell her fashion line. But for now, she’ll keep busy creating content for her followers and expanding her current business. We can’t wait to see what’s in store for Kiana and her fashion line!

To keep up with Kiana and her journey, click her profile below. And the next time you want to learn some fun fashion sewing tips, check out Kiana’s YouTube here!

Check out more from Kiana below!

Learn more about Kiana here!

Etsy Shop: Click here to visit!

Instagram: Click here to check out her latest projects!

Tiktok: Click here to see behind the scenes!

JUKI Spotlight: Blossoming with Flower Sew!

From quilting to bag making, Flower Sew has you covered! Today we’re meeting up with Daisi Toegel, Flower Sew’s shop owner. In 2017, Daisi founded Flower Sew only one year after learning how to sew. Flower Sew began as an idea out of curiosity for the sewing world. After watching endless videos of other sewists creating bags and projects on video sites, Daisi found herself wanting a sewing machine to start her journey in the community. A year after seeing these videos, Daisi’s boyfriend surprised her with a sewing machine to begin, and the rest was history.

Daisi went on to practice and practice some more after receiving her gift. Finally, a year after receiving her gift, Daisi began constructing bag patterns, creating and selling them. Since completely self-teaching herself, she sewed and sold bags for three years at her local craft fairs and on her online e-shop, Flower Sew, named after her now husband’s pet name for Daisi, Flower.

After three years of focusing on bag creations and patterns, 2020 changed the course of Daisi’s business. She began creating and selling masks during the pandemic, creating and designing over 2,000 masks. Daisi, later on, realized she wanted to take a step back from sewing masks and find a new craft within the sewing world. So she began venturing into the quilting world, where she taught herself to quilt, and began expanding her knowledge and business along the way.

Taking a step back from her bag-making days, Daisi jumped into the quilting world head-on. Using her social media platforms, she began sharing her progress and work with her followers, re-building her brand along the way. 

Now focused on quilting, Daisi has held six ambassador roles over the years that range from small notions to beautiful fabrics. These programs helped her not only grow her business but allowed her to make connections in the sewing and quilting community.

After discovering her passion for creating quilts, she moved on to pattern designing, a hobby she had picked up in her bag-making days. When she started patterns for her bags, she was inspired to design something different and new. Quilting was no different. She bought a design program and began drawing! Starting small, Daisi began with baby-sized quilts and built herself up through trial and error. Through this practice that she’s been able to create seven patterns; 4 on her own and 3 in collaboration with different craft and sewing magazines. Many of her patterns interwork the ambassador programs she’s involved with by including their notions and fabrics. 

As someone who’s been able to grow her business and obtain credibility from other sewing and quilting brands as an ambassador, we asked Daisi what advice she has for those out there trying to build their brand.

“Forget about money. In the beginning, it’s all about gaining value and confidence before you gain any money. If you need to give your time, work, or product for free, do it. The reward is certain, just know everything has its own time to come. Being an ambassador doesn’t involve anything but receiving products in exchange for your time and work, and it is the most wonderful experience I have had in the quilt world; it’s fun, and I learn a lot. There’s nothing that says that.”

Daisi’s brand continues to grow each day through her social media channels filled with new pattern works, projects, and her quilt progresses. What makes Flower Sew unique is the designs and patterns created by Daisi, inspired by ideas that bring her happiness and not trends. Focusing her attention on bright colors and fun designs, Daisi’s page is filled with bright fabrics and colorful looks. As she continues to grow her skills in quilting, we’re looking forward to seeing more patterns released!

The future of Flower Sew is blossoming beautifully! Daisi’s plans for her small business include more original pattern creations, with the hope for a pattern book soon, and continuing her ambassador programs with new possible positions. Currently, a sketch is in motion for membership for Daisi’s business, but we’ll have to wait and see for that one JUKI lover!

We hope you enjoyed getting to learn more about Flower Sews and its owner Daisi Togel! When you’re building your brand, learning skills like pattern designing or diving into ambassador programs are great ways to get yourself out there and grow your business. We hope reading Daisi’s story in how her business has grown and changed over the years inspires you to begin yours!

To follow along Daisi’s journey, follow along below.

Visit Flower Sew’s shop here!

Follow Daisi’s quilting journey here!