Marketing and promotion can build or break your business. The good thing is that there are countless ways to promote your business! From paid advertising to alternative tactics, you can increase your business and product awareness in different ways to get your brand out there.
While many might recommend looking into paid advertisements on your favorite sites like Facebook, Instagram, or Youtube, you shouldn’t place all your marketing eggs in one basket. Creating different marketing channels is the key to success when it comes to getting your business out there.
Follow along as we stray away from those paid advertisements and offer other options for your brand and how to implement them in your marketing plan today.
Guest Post on Relevant blogs
Opening a new website can be challenging to get traffic to without advertising. One of the ways you can link back to your site and drive up traffic is guest posting on blogs relevant to your niche and product. It can take time to see progress on this end, but it can boost your audience size.
You would also be applying backlinks in these posts that go back to your website, assisting you in raising your SEO (Search Engine Optimization) and increasing your chances of being discovered on search engines.
Connect with bloggers in your industry to create a guest blog post with a relevant post to your business and theirs. Creating relevant content for your business will drive readers to your site and eventually become new leads and sales for you.
Request Product Reviews
Product reviews are one of the best ways to push sales in your business. Many shoppers will check shop and product ratings on eCommerce sites like Etsy before checking out the items in their cart. Customers check reviews because we trust word-of-mouth recommendations from friends and family.
Reach out to bloggers or influencers in your niche and industry and offer to ship them a free sample of your product in exchange for an honest review. If you have a great product, they’ll love it and rave while encouraging others to purchase from your shop.
You can also have an automated message that requests product reviews after delivery, encouraging shoppers to post on your website or shop page.
Research Affiliate Marketing
Have you ever tried affiliate marketing? Think of it as product reviews but one step farther.
By creating an affiliate program, you’re incentivizing other people to drive traffic to your business by offering a commission on every sale, similar to referral programs.
Finding and choosing an affiliate might not be easy at first if you’re still establishing your business, so we recommend researching outreach campaigns and creating one to recruit your first affiliate members. Keep in mind to choose those who have an engaged audience and are also in your niche or industry group.
Look for Press Coverage
You don’t need a PR team to get PR coverage! If your brand has created something exciting or a product that you think people would love to know about, take the PR work into your own hands and start contacting bloggers and news outlets in your area or industry.
Getting placed in news outlets can bring you forward to a whole different audience off the internet and social media. For example, look into promoting your business in a newspaper. Journalists are always looking for a new and exciting story.
Focus on your industry and what outlets and sites you can contact. Stay away from contacting outlets that aren’t in your niche. For example, don’t contact a tech blogger about your fashion products.
Opening a new business is exciting, and your community and others would love to know about it! So whether you’re creating a new product, opening up a shop, or even a few months in, keep this in mind when you think it’s time to upgrade your marketing game.
Learn about Social Media tactics
There are many tactics you can bring into your marketing plan for your company. From the content you’re posting to the comments you’re writing, all this can be used to your advantage when it’s time to market your business. When creating your marketing schedule, let’s go over some marketing tactics you should keep in mind.
One of the things so many will lack when opening their marketing pages is the scheduling of their posting. Keep in mind the phrase “out of sight, out of mind” when you’re creating your marketing schedule.
It’s recommended to post often, and this doesn’t have to be the same form of content. Create pieces like photos, videos, reels, TikTok’s, blogs, and more. Audiences will react differently to posting schedules, so take the time to study your audience and figure out the best times and days to post to get that traffic you want to see.
Know Your Hashtags
Knowing your hashtags and what’s trending in your industry will get you in the right spots when people start discussing your niche. Hashtags have become one of the easiest ways to organize social media platforms, allowing us to find relevant posts to our interest with just one sign, the ‘#.’
Study similar posts from others in your niche and industry and see what garners the most attention. Also, keep in mind what kind of posts are being created with these hashtags. By following along with trending hashtags, you can have a higher chance of your post landing in front of the right audience and increasing your sales or traffic.
It’s recommended to have 15 to 30 well-curated hashtags per post to reach your max audience. We recommend using applications like ‘Hashtag Expert’ if you can’t decide what hashtags to place on your post.
With the recent changes in our society, small and local businesses are coming back into their communities. More people prefer to support those in their community when it comes to shopping, and if you’re a small business, you should be taking advantage of this opportunity!
Here are a couple of ways you can promote yourself locally and get your name out there:
Google – My Business
An easy-to-use program, you can get your business out there on Google’s search and maps. A free way to promote yourself on the search engine, this offers you a chance to market your business on Google with a simple description of your shop and who you are.
With Google’s popularity, many will go here first when learning about your company to see if it’s legitimate. Take the time to create your profile, add products or location photos if you’re able to, and include relevant links. Using Google’s business is a great way to introduce your business and can lead to more trust from the customer.
Research Your Local Events
Does your community host events? Research what Artisan markets, craft shows, trade shows, and festivals are happening around you that you could attend to showcase your shop and market your business.
While online e-shops and sales have seen a rise in popularity, in-person events are coming back, and it’s a good idea not to overlook them. As people step out of their homes, they want to attend these community events and see what’s new. Use this as an opportunity to make real connections with buyers in your niche, and enjoy the chance to meet with them one-on-one.
Keep in mind what you can do for others as well! Being skilled at creating something can be a teachable moment. Take into consideration what classes and workshops you can offer to your community to raise awareness for your brand, build credibility and create new leads and sales.
Whether you choose to go organic or non-organic, and whatever channels you choose, don’t forget the importance of marketing for your business’s success. We know that paying for advertising can take a toll on a business’s budget, which is why alternative marketing is a great idea! Look into what you can accomplish with low to no cost through these marketing tactics and more.
Start with one tactic and keep going as you find comfort in what you can handle and what channels work best for your industry and niche. We hope this helps you plan your marketing budget and find new ways to bring attention to your business. What would you recommend for someone looking to get attention to their business?