Today we’re introducing a new addition to the JUKI team, Kovid Kapoor, one of our new JUKI Designer Ambassadors! Based in Brooklyn, New York, Kapoor is an Indian fashion designer that focuses on the luxury and high-end fashion market. Holding an impressive background in fashion, Kapoor has won the National Textile Corporation’s Young Designer Hunt competition in India, completed his master’s in fashion design from the Academy of Art University, and was a contestant on the 17th season of Project Runway. So it’s no surprise his work has gone on to be featured in well-known fashion titles like Elle USA, Elle India, and Vogue Italia. Follow along as we share more about Kovid and his life in fashion below!
Starting at a very young age, Kovid learned how to hand sew from his grandmother. Finding love for art, he continued to be passionate about the hobby through his teenage years and adult life. During the foundation years of his bachelor’s degree, Kovid started using sewing machines in his work. As Kovid shares, “It was one of the most crucial subjects and essential skills to develop a successful garment.”
Kovid’s brand is a small-scale brand that believes in creating dynamic clothing to find a healthy balance between art and viable commercial product. Inspired by tales and stories that celebrate feminine and LGBTQ stories, he believes fashion should represent an individual’s identity and be used as a form of self-expression. Focusing on contemporized pieces with a traditional twist, his line is relaxed yet helps buyers feel confident in their look. His motivation for creating his pieces is a therapeutic process, “What motivates me to create is to project and express my thoughts and creative aspirations through fashion and clothing. It’s a therapeutic process of self-reflection, and every collection helps me evolve not just in my creative space but also my emotional space.”
Besides his fashion brand, Kovid has accomplished great success in the art world of fashion. His favorite art piece to date was a conceptual art wear garment inspired by the Mask Project Series, in collaboration-with Akshit Bhardwaj. This art piece was an enlarged garment version of a mask, designed with three-dimensional details. Enjoying the organic process of the garment creation and the carefree approach with which they followed, the final pieces reflected their experience in the creative process. Another art piece, one he claims as his greatest success, was for an installation in the Asian Art Museum vault. A 12-foot tall saree dress tent made for art directors Adrienne Pao and Robin Lasser, designed with bright colors and traditional style. Click here to view the art piece!
Currently, Kovid is working on his upcoming collection all constructed on his trusted Juki machine. A must-have tool, Kovid shares a good sewing machine is worth the investment because of its importance in elevating the speed and efficiency of his work. Describing the upcoming collection as something new and fresh, he’s beyond thrilled to showcase the new line once completed. With a passion for his work, Kovid’s love for sewing comes from the process of creating. “There is something very rewarding about constructing something yourself. It adds a personal touch to an otherwise store-bought world.”
As we finished getting to know Kovid, he had one final tidbit of advice for new sewers in the community, “The key to success in sewing is consistency and practice. Sewing is a skill that is finessed with practice and time so it’s completely fine if the initial projects don’t work the important thing is to keep practicing.”
We hope you’ve enjoyed getting to know Kovid Kapoor! Follow along as we continue to join Kovid in his fashion journey, and visit us here to learn more about Kovid and our other designers!