This month at JUKI we’re showing you our favorites, JUKI Sergers! From creating beautiful apparel like your favorite blouses on our MO-654DE to piecing your family memory quilts on the MO-2000QVP, our sergers are ready to help you with your next project.
Do friends and family members ask for you to make quilts for them? Is someone asking where you got that pillow that you quilted yourself? Sometimes, when we get good at our craft, we find people who want to buy our work. That’s when a business starts to grow, so where do you start?
Today we’re going to dive into how you can start your own at-home quilting business. Now, a quilting business doesn’t mean you have to create projects endlessly; in fact, there are possibilities in pattern creation, custom requested works, and more. In this post, we’ve pulled together some steps to make your own quilting business and how to start.
Create Your Business Plan
While a business can start with some scribbled plans in your notes app, creating a successful one without a real plan is much more challenging. Businesses, large and small, begin to see success when some serious planning and budgeting is put into play. A business plan is a roadmap you create for your company.
Business plans should include:
All of these things can be completed by you, but if you decide to build your brand and go legal, look for a professional who focuses on small businesses. They can help you decide on a business structure that’s best for your plan and are more likely to have contacts that can help you in finance and marketing matters when you need it. Need help creating your plans? Keep up with JUKI Business Plus blog posts to help you start your business here.
Getting the Right Equipment
Now that you have your business idea in motion let’s start thinking about the equipment you’ll need for your small business.
The Machines
The best thing about quilting is it doesn’t require a specialty machine. There are two basic types of machine quilting that quilters can access on most sewing machines—straight line and free motion.
Straight-Line
This type is best accomplished by replacing a regular presser foot with a walking foot and even feed foot. A walking foot is a specialized pressure foot that grips the top of the quilt sandwich, advancing it through the machine at the same rate as the quilt’s back, which touches and is moved along by the sewing machine’s feed dogs.
A machine like the TL-2010Q is perfect for basic straight stitches and piecing. However, a free motion quilting machine like the TL-18QVP or Miyabi J-350QVP is required for designs like curves and intricate patterns.
Free Motion Quilting
With free motion quilting, you’re able to create intricate designs as if you had hand-stitched them into the quilt. Learning FMQ takes time, but many resources are available that teach you to create unique designs.
For FMQ, the machine’s feed dogs are lowered, meaning nothing is in place under the quilt sandwich to guide it along. The quilter is in total control of the motion. Now your speed and how fast you run the sewing machine work together to determine stitch length. You have options on sewing feet like a darning foot or a special foot for machine quilting. Remember that special feet resemble a darning foot but have larger openings.
A machine like the Miyabi J-350QVP is perfect for free motion quilting since you have a large workspace and can use the machine bars to move and design intricate pieces.
What to Sell
If you’ve thought about opening your quilting business, you probably already have some ideas set aside on what you would sell in your shop. However, there are so many ways to make money with your long-arm or sewing machine, so let’s review some options for what you can do with yours!
Quilts Commissions
Not everyone has the skills for quilting, and that’s where quilters like you come in to help! With so many quilt lovers in the world who don’t have the time and skills to create their ideas, you can offer services for making custom quilts. A venture like this is excellent because of revenue, as shoppers pay well for handcrafted personalized items.
Mass Production
Use that machine! Mass production doesn’t have to mean creating 100’s of quilts, but instead using simple designs and creating multiples of the quilt to sell in marketplaces or e-shops. Also, not every quilt has to be unique, as many homeowners enjoy simple pieces they can add to family rooms and bedrooms.
Patterns
Owning a quilting business doesn’t mean just selling quilts. Many quilters love to try their hand at creating new projects. Create patterns and upload their PDF files onto your site! By selling physical copies to your local quilt shop, you now have a product that people can continually purchase that doesn’t require you to quilt!
Long-Arm Rentals
Do you have a long arm at home? Many quilters work on domestic home machines, meaning they don’t have that large workspace long-arm quilters have. Offer long-arm rentals to local quilters for hourly rates, and enjoy that time to work on other projects. You can also offer your skills for rent and finish quilts for others on your long arm.
Teach Quilting
If you’ve been quilting for years, attended quilting classes yourself, and find yourself teaching friends and family, look into teaching! Contact your local quilt shop’s favorite sewing brands, or start your own social media channel. There are always new quilters in the world looking for instruction, and with technology, you can offer online and in-person education.
How and Where to Sell
Now that you have an idea of what services and products you can offer let’s discuss how you will reach your audience and sell to them. In our day and age, many small businesses begin on social media platforms or e-shops.
Social Media and Sales
The best way to reach your audience is through social media platforms. Easily accessible and free to use, sites like Facebook, Instagram, Tiktok, and more have opened up new sales channels for small businesses. One of the first things you should do when starting a side-hustle is set up a business or company page. Many customers now run to social media sites to see if your company is legit before ordering. In addition, these sites offer customers the opportunity to see what kind of products and services you offer, customer reviews, and so much more.
Social media sites now offer selling points for businesses as well. Facebook marketplace, for example, is perfect for selling home goods. Anyone can post an item for sale, and you can hit niche markets easily by discovering pages and groups for specific topics. Facebook marketplace does hold guidelines that sellers must abide by when selling, and can be found here. (link guidelines)
Instagram offers its version of an e-shop now as well. With Instagram shopping, you’re able to post products for sale directly onto your Instagram account. Think of this as a digital storefront for your shop. You can include graphics, videos, shopping tags, and more to drive sales. It also allows you to place full product descriptions, advertisements, and more. However, unlike Facebook, there is an approval process for selling on Instagram’s shop. To have a shop on Instagram, you need a business page, Instagram shop approval, and a small fee is applied.
Remember that you don’t need to invest money when selling on social media off the bat. Instead, you can focus on organically growing your business by word of mouth, using engaging posts, and attaching hashtags to your descriptions.
E-Shops
If you feel you’ve outgrown selling on social media sites and want to upgrade, the next step we recommend is researching e-shops. Now there are multiple options when it comes to opening an e-shop, so we gathered a few of the top ones below:
eBay: This eCommerce site has been a go-to for sellers since 1995. With the ability to sell any form of product and service, you can sell services like finishing quilts, or you sell your hand-made projects. Their fees include non-refundable product/service listings and fee charges if you’re placing your product in multiple categories for sale. The perks of this site revolve around its popularity. With eBay constantly having high traffic, your items can easily be accessed by customers all over the country.
Etsy: Artisan-focused and highly popular, Etsy is the perfect e-shop location for someone opening their small business. This site allows you to promote and sell your handcrafted products at low fees. Listing fees are $0.20 for each item and will last for four months. This site is great for upgrading their shops but isn’t ready to fully commit to a website.
Shopify: Shopify is an excellent option for those opening their first e-shop. With Shopify, you can create a website to sell your products and customize the site to your aesthetic. This is a significant step when building your credibility as an established business! Everything is now done on this site, from placing products and selling to handling inventory and processing payments. Shopify comes with a monthly fee from a Basic package of $29 to an Advanced package for $299.
In-Person Sales
If you’re someone who enjoys selling in person, research your local farmer’s markets and artisan fairs! You can purchase a shop space and sell to new customers you wouldn’t have reached online by communicating with these event planners. These events do require a larger budget and should be planned accordingly. Keep in mind the furniture you’ll need to showcase your products, how you’ll handle money, and other variables like food, inventory, and more. ‘
Get To Work
Now that you have a basic rundown of what you need to start your new side business, it’s time to sit down and plan! Circling back to the start of our planning, it’s time to create that business plan. Remember to include your product/service plan, marketing plan, budget plan, and finance plan. Starting a business plan is like building a roadmap. Follow the roadmap, and you’ll have a much higher chance of reaching your destination, a thriving business, than trying to jump into this with a few notes written down.
We hope this has been able to help you get a clearer vision for your future quilting business! So if you’re looking to start your own quilting business, join us here to learn more about JUKI Business plus and how we can help you today!
One of the most important things about starting a business is creating your budget and understanding your profit. While there will be challenges and unexpected turns in your journey as a business owner, you can avoid surprises and keep your business financially healthy by building a budget that fits your goals while keeping track of your spending.
Creating a sample budget can give you a general idea of what expectations to have for your business’s first few months or years. As your business grows, you’ll use this as a basis for your budgeting plans and create a more concise idea of your spending and expenses. We’re going to be giving a preview of what you should include in your budgeting plans for success in your company.
Expenses
The best way to start is to focus on what you’ll be spending. Create a list of things your business will need, like materials, software programs, and staffing. Include items that will be involved in your day-to-day work, from office supplies to the thread on your machine if you’re creating an apparel shop. We recommend looking online and using your favorite search engine by researching examples of budgets in your industry. These can be layouts that will help you build your own. Let’s review the type of expenses your company can obtain.
One-Time Expenses
Think of these expenses as those big-ticket items that are more of an investment than a purchase. Your machine, for example, if you were to purchase a RICOH Ri 100, would count as a one-time expense. One-time expenses can also include laptops, office furniture, and services for your logo or website creation.
Fixed Expenses
These costs are to be expected each month in your budget planning. Think of what rent you pay, insurance, services, website hosting, and subscriptions. Keep in mind that fixed expenses vary little in price.
Variable Expenses
Here you’ll find those spending pieces that fall somewhere between a one time-expense and a fixed expense. They occur more than once but can vary in amount and payment dates. These expenses include materials you use to make your products, marketing costs, travel, accountant to file taxes, and credit payments.
Pricing
Finding the sweet spot in pricing your product is vital in your budgeting. Keeping certain factors in mind will assist you in creating a price that is true to your work but still allows your company to flourish and be profitable.
Cost of Goods
Think of what costs are going into your merchandise. For example, if you’re creating an apparel shop, keep track of spending for t-shirts, threads, ink, bobbins, and more. In addition, whatever supplies you’re using to develop your product should be added to the cost of goods.
Staffing
Do you have a team for your company? Are you paying yourself correctly? Include their fees or salaries into your cost of goods. Understanding that this involves yourself and keeping track of the hours and work you put into your own company will ensure that you’re pricing your products correctly to pay yourself back for labor. In addition, giving yourself a livable hourly wage will give you an idea of how your company is prospering and give you a nudge on when it can be time to bring others on board.
Packaging and Shipping
When you’re shipping your products to customers, your shipping can be seen as a view into your brand. When creating your packaging and how you want to present your products, factor in the costs for shipping materials, any goodies or filler placed inside, and marketing items like business cards or flyers.
Shipping is a crucial point to being on top of your industry. Failing to estimate costs correctly can throw off your budgeting and disrupt your cash flow. Focus on standard shipping prices for your products (size, weight, location, and speed.) One of the best ways to plan your shipping cost is by visiting your local post office for assistance on rates.
Remember to keep in mind how you plan to ship and the timing. While many customers expect next-day shipping, small shops shipping every day can be more costly than planned large shipments.
Online shoppers will expect shipping charges, but try to keep this reasonable. One of the top reasons many will leave their cart unpurchased from an online shop is exponential charges in the shipping cost.
Processing Fees and Credit Card Sales
Selling online means customers will pay through cash services, like debit or PayPal, while others will use their credit cards. When setting up your shop, note the processing fees that follow credit card usage. You will likely be paying a fixed processing fee per transaction and an additional fee of around 3% of the order price. However, this can vary depending on what processing service you use for your shop. For example, processing fees are higher when selling internationally, resulting in higher costs.
Damages and Returns
While we never hope our packages get damaged, it’s best to be prepared. Set aside a budget that can be used for emergency products that may have been damaged on the way to a customer. Research your product and see what’s standard for profit loss with damaged returns on your product type. Keep in mind the re-shipping cost that will follow as well. It’s essential to focus on your shipping methods for this reason and find the best way to ship your products if they’re at a higher chance of being damaged, like glass items.
When it comes to returns, you do have the option as a shop owner not to accept them. Shops that are focused on artisan sales, for example, might choose to be final sale shops. However, if you do choose to accept returns, keep these options in mind:
Projecting Revenue
When it comes to projecting your sales, you’re working on educated guesses from research or experience if you’re upgrading from what was once a side gig. Whether you’re going off based on your initial sales data from the side gig or starting from scratch, seeing the numbers can give you a better idea of what products to focus on and when to expect higher or lower sales rates.
For those who find themselves with no data to start with, we recommend reaching out to those in the industry you’re entering that you may know or contacting your accountant who might have contact with those in the business. Starting your own company is based on constant research and finding the right people to work with you and get you where you need to be.
How to Calculate Your Profit
First Step: to calculate profit, take your total revenue and subtract the cost of goods sold. The difference is your gross profit.
For example, if you sold $10,000 in printed canvas tote bags and the bags themselves cost you $3,000 wholesale, your gross profit would be $7,000.
There are other expenses beyond buying the t-shirts, like the cost for your e-commerce website and your ads running on Google. These expenses are called operating expenses, which are subtracted from your gross profit.
Operating expenses include most costs that don’t directly connect to what you sell—things like rent, equipment, payroll, and marketing.
Second Step: subtract those operating expenses from gross profit. The difference is net profit.
For example, following off where we left off above:
Now, if your net profit totals as a positive number, you’ve made money. If it’s a negative number, you’ve lost money. By following along with your profit calculator, you can start to see what costs might need to be reviewed and plan if you need to change your prices or other costs like shipping.
Other Expenses
While we’ve gone over the basis for most companies, your costs will be dependent on your company. Some fees to keep in mind when creating your budget are debt repayment, Equipment payments, Taxes, and money received.
Debt repayment and Equipment payment are contingent on your company and what debt you’ve entered. This can be from payment plans on machinery to owning a storefront and mortgage. Keep these things in mind when creating your expenses budget.
All companies have to pay taxes at the end of the year. So make sure to factor this in when creating your budgets so that you’re able to cover your tax payments come the season.
Money received is meant to focus on what cash payments you’ve attained. So while on paper, your sales can show $100,000, unless you’ve fully received these payments from customers, you’ll have a hard time paying your expenses when the time comes. Also, be aware that if you hold inventory for your shop, all those products have value and get included on your income statement.
Be Prepared
Whether your company is just beginning, or you’re transcending to a higher level and want to upgrade your company, creating your budget is the first stepping stone to success. You can have the best product and equipment, but you can find yourself in dire financial health if you don’t prepare your finances correctly.
Knowing how to manage and track your budgets, spending, and earnings can help you create a strong base for your business. The more you learn to control your money, the better success you’ll see in the long run!
From quilting to bag making, Flower Sew has you covered! Today we’re meeting up with Daisi Toegel, Flower Sew’s shop owner. In 2017, Daisi founded Flower Sew only one year after learning how to sew. Flower Sew began as an idea out of curiosity for the sewing world. After watching endless videos of other sewists creating bags and projects on video sites, Daisi found herself wanting a sewing machine to start her journey in the community. A year after seeing these videos, Daisi’s boyfriend surprised her with a sewing machine to begin, and the rest was history.
Daisi went on to practice and practice some more after receiving her gift. Finally, a year after receiving her gift, Daisi began constructing bag patterns, creating and selling them. Since completely self-teaching herself, she sewed and sold bags for three years at her local craft fairs and on her online e-shop, Flower Sew, named after her now husband’s pet name for Daisi, Flower.
After three years of focusing on bag creations and patterns, 2020 changed the course of Daisi’s business. She began creating and selling masks during the pandemic, creating and designing over 2,000 masks. Daisi, later on, realized she wanted to take a step back from sewing masks and find a new craft within the sewing world. So she began venturing into the quilting world, where she taught herself to quilt, and began expanding her knowledge and business along the way.
Taking a step back from her bag-making days, Daisi jumped into the quilting world head-on. Using her social media platforms, she began sharing her progress and work with her followers, re-building her brand along the way.
Now focused on quilting, Daisi has held six ambassador roles over the years that range from small notions to beautiful fabrics. These programs helped her not only grow her business but allowed her to make connections in the sewing and quilting community.
After discovering her passion for creating quilts, she moved on to pattern designing, a hobby she had picked up in her bag-making days. When she started patterns for her bags, she was inspired to design something different and new. Quilting was no different. She bought a design program and began drawing! Starting small, Daisi began with baby-sized quilts and built herself up through trial and error. Through this practice that she’s been able to create seven patterns; 4 on her own and 3 in collaboration with different craft and sewing magazines. Many of her patterns interwork the ambassador programs she’s involved with by including their notions and fabrics.
As someone who’s been able to grow her business and obtain credibility from other sewing and quilting brands as an ambassador, we asked Daisi what advice she has for those out there trying to build their brand.
“Forget about money. In the beginning, it’s all about gaining value and confidence before you gain any money. If you need to give your time, work, or product for free, do it. The reward is certain, just know everything has its own time to come. Being an ambassador doesn’t involve anything but receiving products in exchange for your time and work, and it is the most wonderful experience I have had in the quilt world; it’s fun, and I learn a lot. There’s nothing that says that.”
Daisi’s brand continues to grow each day through her social media channels filled with new pattern works, projects, and her quilt progresses. What makes Flower Sew unique is the designs and patterns created by Daisi, inspired by ideas that bring her happiness and not trends. Focusing her attention on bright colors and fun designs, Daisi’s page is filled with bright fabrics and colorful looks. As she continues to grow her skills in quilting, we’re looking forward to seeing more patterns released!
The future of Flower Sew is blossoming beautifully! Daisi’s plans for her small business include more original pattern creations, with the hope for a pattern book soon, and continuing her ambassador programs with new possible positions. Currently, a sketch is in motion for membership for Daisi’s business, but we’ll have to wait and see for that one JUKI lover!
We hope you enjoyed getting to learn more about Flower Sews and its owner Daisi Togel! When you’re building your brand, learning skills like pattern designing or diving into ambassador programs are great ways to get yourself out there and grow your business. We hope reading Daisi’s story in how her business has grown and changed over the years inspires you to begin yours!
To follow along Daisi’s journey, follow along below.
Visit Flower Sew’s shop here!
Follow Daisi’s quilting journey here!
Celebrate National Quilting Month by bringing out your favorite charm squares, jelly rolls, and sandwiches! Whether you’re creating for friends and family or your small business, we’ve put together a few fun ideas for projects you can quilt next.
Wall Hanging
Decorating new office spaces or livening up current homes is easy with wall hangings. Projects like these are perfect because you can create smaller designs than quilts and use them for seasonal purposes. With the ability to create on a large or small scale, you can try new techniques like adding embellishments and accents (for example, cording) that you wouldn’t have thought of using before. This project is excellent for when holidays and birthdays come around since it can brighten up any room, from a nursing home to your kid’s college dorm.
Accessories like the Couching Foot are perfect when creating wall hangings. They allow you to add three-dimensional textures to your projects, bringing in an extra element that will make your design pop. Use decorative threads like yarn and cord or other thicker threads that don’t fit your needle.
Pillows
Pillows are great for many reasons:
Look into an accessory like the Glide Foot when creating décor like pillows. This foot can help you glide along with applique, and other three-dimensional textures, allowing you to get creative and add more personalization to your projects.
Table Top Décor
Have holidays motivated you to create new table runners? Have the seasons changed, and do you want to brighten up your home for spring? Table décor is a great way to bring color to your home! Create pieces like table toppers, table runners, dresser décor, storage covers, and so much more. Perfect for protecting your furniture while bringing in color and a theme to your rooms, these patterns are great for anyone who wants a touch of color in their home.
If you want to add fun shapes and lines to your designs, look into quilting rulers like our JUKI Ruler Set. You can create different textures from straight lines to circles and waves and bring your designs to life.
Totes, Pouches, and More!
Bring your artwork outside your home by creating beautiful travel gear! Show off your quilting skills by creating pieces that can hold your money, electronics, or clothing. Work in matching sets like wallets and handbags or traveling sets like make-up bags and carrier totes to brighten up your trips. The possibilities are endless when it comes to hitting the road with your creations.
Tools like Grip and Stitch are great to have one hand when you’re quilting those detailed projects. They make free-motion quilting fun and easy and allow you to easily add on fun designs like spirals, feathers, and more.
Quilts and More Quilts
Whether your project was created for comfort and lounging, or décor that can bring in bright colors, quilts will never be out of style. Quilts can be so versatile when we step outside of the box. Decorate your home by placing quilts on racks and ladders, use them to upholster chairs and love seats, toss them on white couches for pops of colors. Whether you’re using them for comfort or because the pattern was just suitable for your aesthetic, you can never go wrong with creating a quilt.
Look into extension poles when quilting more significant projects for a more effortless and more fun experience! By adding extension poles, you can easily design quilts from twin to king-size on your stand-up quilting machine like the Miyabi J-350QVP.
While quilts may have started off as a necessity in the past, they’ve become their own form of artwork for current generation quilters. So branch out and try your skill in new quilting projects like the ones mentioned above the next time you start on a new project! What are your favorite inventive ways to use your quilts?
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