From Summer to Fall, We Love These Accessories!

As we celebrate the summer coming to a close, let’s go over some great and fun projects you can create that will follow you into the fall! Whether you’re going to the beach or back to school, these projects will always be handy.

Glasses Case

Whether they’re protecting your eyes from the sun or helping you see, keep those glasses covered with a glasses case! With the ability to be versatile in your case designs, this project is perfect for letting your creative side shine. You can create using cotton, leather, canvas, and more fabrics and decorate with applique, quilting, or embroidery.

What we recommend keeping on hand for this project are notions, fasteners, or closures! These are best for keeping your glasses secured in their case and resistant to falling out; possibly getting scratched. Another fun add-on is a bag snap-clip! Use this when you’re on the move, and want to keep your glasses in easy reach or for a child’s glasses case to keep attached to their backpack.

For the inside of your glasses case, make sure to use a material that won’t affect the glass! We recommend sticking to cotton or a material that has a lovely soft touch to it, like velvet.

Lastly, we recommend keeping a Smooth Presser Foot nearby! This machine accessory is perfect for sewing those protective fabrics you love like vinyl or leather, as these materials can commonly cause issues when sewn with a standard presser foot that it might stick to.

Bucket Hats

A bucket hat is a perfect accessory to fight off those UV rays from hiking, the playground, or the waterpark! Fun and simple to create, a bucket hat pattern is an excellent choice for your wardrobe. We recommend using medium to the heavy-duty fabric. The material you use should be stiff to hold the shape of the hat.

We recommend fabric options like tweed, denim, or canvas. If you want to create with a thin fabric, you’ll need to use fusible interfacing. Fusible interfacing will help your fabric hold its shape and firmness while preventing fraying on your fabrics.

Some notions to keep in mind that you will want to purchase for that finished look are eyelets and a drawstring cord. Adding a cord to your bucket hat now allows you to adjust the sizing, making this a great gift! Also, the eyelets will help improve ventilation and makes wearing hats more comfortable, especially on those hot summer days!

Don’t forget to have your machine accessories on hand and ready! Since bucket hats have lining around the brim and top area, we recommend using a ¼” Guide Foot! This is a perfect tool for achieving those even spirals around the bucket hat brim and sides, allowing you to create something beautiful while securing the hat has that professionally finished look.

Scrunchies

Fun to personalize and easy to create, you can never go wrong with making some scrunchies! Whether you’re using them to accessorize or simply pull your hair back, this project is fast, easy, and perfect for beginners.

Inexpensive, this project can be completed with scrap fabrics or upcycled from old clothes! As a fashion and functional piece, this project only requires straight stitching, fabric, and elastic. We recommend using elastic size ¼ for basic scrunchies and moving up if you’d like to create jumbo ones.

Keep in mind fabric size and elastic size before being created. We recommend 8 to 9 inches of elastic and using a 3″ x 22″ fabric piece for best outcomes!

Table Runner and Mats

Re-vamp your home in time for the new season! Great project quilters can create matching table runners and mat sets, perfect for decorating your home and creating a quick and easy project. So whether you’re decorating for the holidays or looking to freshen up the living room with new colors and patterns, these accessories can bring a room together.

Some fabric recommendations we have for this cotton! Easy to wash and create with, this fabric is available in a multitude of options and allows you to use it with comfort, knowing you can throw it in the washer when those accidents happen. For fusing, there are a few main qualities you want to look for since this project will be washed often. Find interfacing with a low or no percentage of shrinkage, low thickness, and whether it’s fusible. Fusible interfacing will create a better project experience and is easy to use.

A great way to design your table runner and mats is by using free motion quilting! Whether you’re working on a compact machine or a long-arm quilt, adding in designs can genuinely bring your fabric to life and add texture. Keep in mind accessories for your machine like a Quilt Presser Foot (for ruler) and Quilting Rulers when you want to create intricate shapes and designs and need a little help!

Travel Bags

Whether we’re going to the beach, or after-school activities, having a travel bag fitted for your needs is a must! Travel bags allow you to add storage spots, secured or hidden pockets for valuables, adjustable straps, embroidered names, and so much more.

For bags you’re going to use often, we recommend finding durable fabrics and ones that can hold weight well. Some options to keep in mind are canvas, nylon, mid-weight woven, tweed, or leather. Depending on what perks you’re looking for, like using nylon fabric that can handle water for a gym bag, make sure to find a fabric that can withstand your lifestyle!

Notions to keep on hand when you build a travel bag are closure notions like zippers and spring snaps, snap hooks for attaching accessories like your keys or holding your scrunchies, and strap adjusters for weight changes. These pieces will help your bag have that professional finished look you’re going for, and create a longer-lasting project.

Other fun pieces you can add to your bags are applique, embroidery, or printed fabric to bring out your personality. Add-ons like mesh pockets or water bottle holders to personalize the bag for your needs are also excellent choices when wanting to expand on your skills.

Don’t forget to have the right accessories on hand! Using a foot accessory like the Decorative Stitch Presser Foot is perfect for adding in those personal touches like your name and decorative designs. Add your name to the inside of your child’s bag or your gym bag, and enjoy seeing your finished product!

Whether you’re creating on a computerized machine like our HZL series or quilting on your TL machine, these projects can be made easily. Want some inspiration on other projects you can create? Join us on our JUKI Home Sewing page on YouTube today for future and past projects!

Beginning Your Sewing Journey with JUKI

Have you been watching sewing videos? And find yourself interested in patterns and crafts? We’re here to help you find a suitable computerized beginner machine with JUKI! Finding your first machine can be daunting, especially with all the features and products out there, but we’ve all been there!

To help you learn about machine features, accessories, and more, we’ll dive in on some key things you should keep in mind when searching. Buying a suitable machine doesn’t mean buying the most expensive machine, but instead the best machine for you.

Let’s start this guide by reviewing what a computerized sewing machine is.

A computerized machine offers the most effortless experience for the new sewist in today’s world. Ran by a computer, all functions on the sewing machine can be easily controlled. Precise and loaded with multiple features, these machines can offer unforgettable experiences.

Every feature can now be controlled with a computer. From stitch length to the order of decorative stitches you use, it is all broken down at a touch of a button. For those that find themselves growing in their sewing journey, a computerized machine is an excellent tool for having versatile options for creating.

What Stitches Do I Need?

Choosing a suitable machine will depend on what projects you’re creating! This is why it’s essential to know what type of stitches you’ll need. While computerized sewing machines come with many stitch options, below, we’re going to list some key ones you should keep an eye out for, as well as some extras!

The Must-Have’s

The Straight-Stitch: Adjustable from 0 – 5mm, the straight stitch can be used for locking stitches at 0mm or moved to 5mm for basting and gathering. The average stitch length will be 2.5 mm for most projects. Remember, you’re going to be trying your hand at different projects when you first start, so make sure you’re versatile in your projects by changing the stitch length.

Zig-Zag Stitch: Adjustable in length and width, the zigzag stitch is used for stretchy materials.

The Add-On’s

Buttonhole Stitch: An automated version of the zigzag stitch, a buttonhole stitch will secure your buttons well when creating.

Stretch or Knit Stitch: Plan on sewing with knits? The stretch or knit stitch is the ideal choice. Stretch your knits without worrying about popping stitches once stitched using the feature. Zig-zag can get the job done, but stretch or knit stretch will make the job easier.

Blind Hem Stitch: No matter your project, a blind hem stitch is a great feature, which basically hides your hems on skirts, pants, and more.

Let’s Talk Features

After you’ve decided on what stitches you’ll want, think about what features you’re looking for. Now in days, many machines offer features that make sewing easy and fast. While these aren’t needed, think of those features that will improve your experience. To start you off, we’re going to go over some top features all sewist love!

  • Lighting: make sure to find a machine with good lighting! From needle threading to seeing your stitches, we want to be able to see our project come together.
  • Needle Threader: Make life easier with these features! This feature offers you a chance to thread your needle without the work.
  • Needle Up/Down: Use the needle up/down feature when turning fabric or pivoting.
  • Adjustable Speed Control is another feature that is perfect for new sewists wanting to experiment with different speeds.
  • Moveable Needle Position: Attach zippers and top stitching easily with the ability to move the needle position.
  • Built-In Free Arm: Attach sleeves, work on tight projects, and more using a built-in free arm, usually found when removing the accessories box.

Don’t Forget Accessories and Presser Feet!

Accessories from HZL-70HW-A

Depending on what projects you plan to create, it’s best to have the right accessories and presser feet on hand. So let’s go back to that question from earlier, what do you plan on creating?

If you’re working on apparel, look for presser feet like the Zipper Presser foot, Buttonhole Presser foot, and Button Attaching Presser foot. These three accessories will save you headaches in the future and allow you to create professional-looking garments.

Quilting is easier done when you have the right feel with you. So look for presser feet like the ¼ Guide Foot and a Quilt Guide. While your machine may not come with these two accessories, they will help you when you begin creating your projects.

Are you looking to create home décor? First, search for presser feet like an Invisible Zipper Foot, Applique Presser Foot, or Gathering Foot. As long as your machine is compatible with these feet, you can now add professional finishing touches to your table mats, pillows, and more.

Our JUKI Recommendations

If you’re looking at JUKI for your first electrical and computerized sewing machine, we have some great options all beginner sewists can enjoy!

The HZL-70HW-A and HZL-80-HP-A

Compact and easy to use, the HZL-70HW-A and HZL-80-HP-A offer easy storage and travel! So take this sewing machine to your classes and retreats as you begin your journey. With features all sewists enjoy, like the automatic needle threader, needle up and down, and dropping down the feed dogs to free motion quilt, it offers the chance to grow in your skills and make your experience fun.

Equipped with 80 or 197 stitch patterns (depending on the machine you enjoy best), buttonhole patterns, and a variety of accessories, it offers beginners the opportunity to create various projects. It also includes the zipper foot, decorative stitch foot, blind stitch hem foot, and so much more, helping you build your accessory kit from the first purchase.

The HZL-LB5020 and HZL-LB5100

What we like to call a beginner’s dream, the HZL-LB Series is user-friendly and comes with a complete range of features in a small compact size! Experts and beginners can enjoy features like an automatic needle threader, stitch control, drop feed, needle up/down, and more. So whether you’re focusing on quilt creation or taking on your couch pillows, it can help your projects become a reality.

Simple in its design, the HZL-LB Series offers 20 to 100 stitch patterns (depending on whether you love the HZL-LB5020 or HZL-LB5100 more), allowing quilters and apparel sewists to create seamless designs with ease on their projects.

The HZL-G120 and HZL-G220

Moving to a fully computerized machine, we’re moving onto an option some beginners might shy from, but it does include those features they’ll love! The HZL-G Series offers you the chance to take on big projects while being easy to use and beginner friendly. It also provides a box-feed system, allowing you to create beautiful seams even at a beginner level.

Still offering those features we love like the automatic needle thread and up/down. You also get a larger sewing space and a fine overcasting stitch.

The machine also offers the chance to easily work with heavy material, like denim, and has a large variety of presser feet options for garments, quilters, and home décor sewists to enjoy when they’re creating. JUKI even offers kits compatible with this machine curated for heavy users, quilters, and those that love adding a creative touch.

When It’s Time To Buy

Decided what machine you want to get and are ready to buy? Then, contact your nearest JUKI dealer here! We always recommend finding your local dealer when you can go for two big reasons: training and support.

Finding a dealer that can assist you in setting up and finding a suitable machine is essential when you’re entering the world of sewing. In addition, these shops can offer you sewing classes, maintenance support, technical support, and much more.

Now that you have a plan for what you’re looking for, we hope this helps you find the right machine for you!

JUKI Small Business Seminar: Marketing Strategies for the Small Business Owner

When you’re a small business owner, marketing can be challenging to do on your own. Many have trouble finding and reaching the right audience, and from there, getting that audience to visit in person or an eCommerce shop. If you’re having difficulty deciding how to market your product or services, follow along as we give options on the top strategies business swear by and how to use these strategies for your business. Having the right strategy can help you drive traffic to your store and increase shop sales.

These strategies are easy and quick to implement, making it easier to begin today and test what options work best for you and your business. So don’t get stuck on marketing, and find fun ways to get the work done right.

Strategies to Implement Today

Let’s review five strategies you can implement into your marketing plan today.

Email Marketing

Email marketing refers to those email promotions, newsletters, and advertisements you receive in your inbox from brands that you’ve subscribed to or shopped from before. You can use this as a way to inform customers of new products, promote sales, educate them on products or services you offer, and so much more.

Since this is a communication form owned exclusively by you, you can choose what’s implemented and how you will design and send these email marketing campaigns. These programs’ costs can range from $20 to hundreds depending on your needs. Below are some programs you can look into that are perfect for email marketing.

Email Marketing Programs:

  1. Constant Contact
  2. SendinBlue
  3. MailChimp
  4. ActiveCampaign
  5. GetResponse

Keep in mind that many of these services offer automated email marketing campaigns, making life easier for you and saving you time. Below are some examples of how you can use automated email campaigns.

  1. Emails upon Purchase: These can be sent after checkout and help send shipping information, customer service information, and anything else you feel is essential for the customer’s purchase.
  2. Promo Emails: Use these campaigns to promote new products, back in stock announcements for popular items, and sale promos your shop might be having like cyber Monday.
  3. Relationship Building: Use this platform as a way to share business newsletters. Share videos to introduce yourself, products, or services. Promote your blog or team members. Think of this as a road between you and the customer.

Finding Your Influencer/Affiliate partner

One of the best ways to market your service or product is finding those influences or affiliated businesses with a trusted customer base that resonates with your brand.

Influencers involve partnering with creators who align with your brand message and promote your product or services on their pages. They can bring high user engagement to your social network pages and website and create a relationship between you and your niche base. If you’re going to work with an influencer for your brand, the top-selling social media sites are Instagram, Youtube, Facebook, Tiktok, and Twitter.

Affiliate marketing, on the other hand, is a business-to-business transaction. Usually, the affiliate you work with will help you generate those leads and sales you’re hoping for. These are often paid companies that find fun ways to promote your brand for you. They can share it on their blogs, podcasts, social media platforms, websites, and more.

Google Ads

This marketing strategy is a little more pricey than the ones we’ve mentioned, but let’s talk about how they work and their cost.

Misunderstood and labeled as tricky to use, Google ads can be one of the best ways to reach your customer base. The search engine can run your ads to those looking for products similar to yours by using keywords. For example, if someone searches “personalized t-shirt”, you can promote your products under this, bringing in new customers.

There are different ads you can run. One type is a text that commonly pops up after searching for a product or service. These are labeled as Ads and show up in a blue or green link URL. Another is google shopping and product advertising with images. You can place products in their shop with carousel images, prices, and reviews. These are also labeled with a small tag that says Ad for customers to be aware of.

When it comes to cost, you can go as low as $5 and higher. You only pay when your ads are clicked, and you have the ability to target your ads to the right customer base. By choosing preferences on location, search history, and more, your product has a higher chance of going to the right customer base.

SMS – Text Message Marketing

One of the new and fastest ways to reach your customer base, SMS marketing offers a new and innovative way to share sales, purchase updates, and so much more. With over 90% of SMS marketing messages opened, compared to emails that average 20%-30% opening rate, SMS is a great way to connect with your audience.

Like an email marketing system, you control what content your campaigns have. You can create promotions for sales, membership exclusives, campaigns, and more. These can also be scheduled and sent out at any time. A thoughtful and purposeful campaign can do well on an SMS campaign and bring in those sales you’re looking for. Look below for recommendations on your SMS programs.

SMS Marketing Programs:

  1. Clickatell
  2. ClickSend
  3. BurstSMS
  4. Trumpia
  5. SlickText

Get on Social Media

One of the best things you can do for your brand is exposed your business to social media sites. You can promote and sell your products and services by using social networks. You have the option to pay for your post to be boosted (non-organic advertisement) or to not pay at all and use tricks like hashtags and geolocations to bring attention to your socials (organic advertisement.)

Many social media sites are out now, and each one has its own audience and trend. To choose the right channel where you should market, pay attention to who is in your niche and how you plan to advertise to them. Choosing the right channel can also depend on the merchandise you’re selling and your goals.

Your goal when using social media as a tool for marketing usually falls along with the following:

  • Building a relationship with the customer base
  • Bringing in new leads
  • Showcasing your brand
  • Increasing sales

The best way to complete this effectively is by creating content, scheduling your posts, and automating what you can. Remember to take this a step further and communicate with your followers. Respond to comments, like posts that tag or reference you, repost relative stories, and keep up with customer-related questions. Building a relationship through these services is one of the best ways to create new and returning customers.

The Next Step

If you’ve been researching new ways to market your business, take one of these techniques and try it out! Trial and error can be the best way to see what works for your customer base and you when it comes to marketing. By taking the initiative to try new marketing tactics, you can follow the results and see what options are best for your sales and overall branding.

Some strategies will work better for others than you, and this is okay! Marketing is about finding your audience and reaching out to them on their channels—test techniques and channels to see where you can get the best response from shoppers.

Whatever technique you choose, don’t forget to change it up every while and explore new channels. Marketing starts with you and deciding what best ways will get your name out there.

Do you have tips for those marketing their small business? Let them know and leave a comment below!

Machines to start your business today

Starting a business can be exciting! When it comes to choosing the right machines for your projects, we’re here to give some pointers on which machines work best. Whether you’re creating quilts, or dog collars, having the right machine can make your business experience easier and better. Follow along as we go over different machines in our JUKI lineup, and which small businesses would benefit from having them in their studio.

Quilting businessMiyabi J-350QVP with QTC 5

When it comes to owning a quilting business, you need the proper room for creating, and the right tools to make it fun! The machine we recommend for a quilting business is the Miyabi J-350QVP, the stand-up version. The reason this machine has gained such a popular following is because of its size options, regulated stitching, programmable LCD touch screen and so much more.

The J-350QVP offers different options in frame sizes, ranging from 5ft to 12ft. it also offers 10” height, easing the tension on your shoulders and body while you quilt. If you’re starting your business, and expect to have a large number of projects and sales going, we recommend checking out the Quilter’s Creative Touch (QTC5) add-on!

The QTC5 is a quilt automation software, which means that it will allow your quilting machine, the J-350QVP, to move all by itself and do the quilting for you! The process for adding a QTC5 to your machine is simple: you add a motor to the carriage of your machine, add dry felts to the length of your frame (this is how your machine will steer), and a tablet to host your QTC5 program.

This software already includes a variety of designs, helping you stay away from the extra work of using stencils. You can also create and purchase new designs, import them onto your program, and resize them before beginning to quilt! Whenever it’s time to start working on a project, and you’re short on time, the QTC5 is the perfect addition to building your business.

Bag businessHaruka TL-18QVP with Throat Plate for Thick Fabric and Invisible Zipper Foot

If you’re a lover of bags and find yourself creating them, you know how important it is to have the right machine to handle those thick sewing pieces and materials! One of the top recommendations for bag creation, and even apparel, is the Haruka TL-18QVP, our high-performance sewing machine. Known for its durability, power, and industrial-like strength, the TL-18QVP is the perfect machine for bag creators, quilters, and apparel creators alike.

Using the same technology found in our industrial machines, this workhorse offers a 6” high by 8.5” wide workspace and includes an extension table covering 23” in length. Its industrial box feeding system is the selling point for bag makers, creating stitching that is strong enough to go through thick materials, and still creates beautiful stitches. This machine also includes button options for the needle up/down and slow-motion stitch, these features are perfect when bag creating as they allow you to move the needle up slightly, and get those tight corners.

These machines also come equipped with a Micro lifter floating function. This addition to the TL sits on the right side of the top of the machine and it’s perfect for handling thick fabrics. Floating 0 to 2 mm above the material, it can easily handle thick seams. This feature also prevents uneven sewing on velvet, and handling stretched stitches on knit fabrics. Ideal for bag makers, you can now comfortably go over layers of vinyl, denim fabrics, or faux leather.

Lastly, the accessories available for this machine offer you a versatile selection of projects you can create. From zipper attachments to buttonhole creation, the accessories available make sure you can create a bag from the first stitch to the last on one machine.

Fashion businessSayaka DX-3000QVP with Invisible Zipper Foot and Button Attaching Presser Foot

Creating fashion has never been more fun! In a world where trends are constantly evolving and growing, creating apparel is a business that many can come to love with the right machine by their side. Our recommended machine for apparel is the Sayaka DX-3000QVP. With its wide workspace area (12” throat space), digital tension, JUKI Smart Feed, and an interchangeable single needle system, this machine offer quality stitching for your garments.

The DX-3000QVP also offers the zig-zag stitch, allowing you to create beautiful seams, attach appliques, decorative stitching and so much more, bringing your pieces to life with texture. It also comes equipped with 351 stitch patterns, allowing you to decorate your fashion pieces, and freshen up old ones you love. Using the 20 professional buttonholes available you can also add button closers for blouses, button-downs, coats, and more.

Using its intuitive touch panel and bold technology, the DX offers apparel creators a vast array of options when it comes to producing their work. The DX also offers multiple feet accessories that apparel creators shouldn’t live without! Using the right foot, like our Invisible Zipper Foot and Button Attaching Presser Foot, is one of the reasons creators enjoy using the DX-3000QVP. Accessories like these offer sewist easy solutions for what’s usually a tedious task. Simplifying the work you need to do, this machine makes running a clothing business fun and exciting!

Starting Your Business

Once you have an idea of what machine you need to begin your business, it’s time to start creating! Whether you choose to create apparel, quilts, or something different like dog collars and raincoats, having the right machine will always make your work easier.

Are you ready to start your business? Learn more about how JUKI can help you here!