JUKI Spotlight: Designing with Kiana Bonollo!

In this month’s spotlight, we are introducing Kiana Bonollo! Fashion designer, YouTuber, and TikToker, Kiana has grown in popularity in the last couple of years due to her videos showcasing apparel projects and behind-the-scene how-tos for new sewists. Follow along today as we talk to Kiana about her journey in sewing and how she grew to the 400k audience she has now!

Photo Credit: Kiana Bonollo

From a young age, Kiana always had a curiosity for sewing. Her earliest memory was borrowing her mother’s sewing machine and altering her clothes while creating skirts from scratch! Later on, she would take her first sewing class, a week-long course on sewing basics, where she began with making pillowcases like so many of us do. Following her interest, she went on to take apparel classes in high school, finding she had a true talent for the hobby and diving into the journey. She began learning how to create patterns and learning complex skills she hadn’t tried before. College would be no different; continuing her studies in the fashion design industry, she has continued to grow her skills and talent, creating new patterns and projects for her audience and shop.

Using fashion as a form of expression, Kiana loved that fashion design allowed you to imagine anything you wanted and create it. Like so many of us, she struggled with inspiration in the past but finds that her favorite work to design are those pieces that she knows she will wear and show off in the real world! Focusing on projects that bring her happiness, her patterns range from loungewear to evening wear, a versatile selection that her followers love. 

When asked about how she chooses which patterns will be sold, “It’s really important to me that I take into consideration what my customers are suggesting and asking of me, so if a lot of my customers are asking for a prom dress- I’m going to make them a prom dress.”

Following her ideas and likes, she pulls from her customer’s suggestions and creates projects that align with their wants and her taste. It’s here that she’s been able to compromise on what’s highly requested and what she truly enjoys designing, creating that relationship with her customers, so many shops want to build.

Kiana describes her style as “edgy, but still tailored and chic.” However, finding it boring to stick to one aesthetic, she likes to dabble outside her comfort zone and enjoys mixing different design styles and aesthetics to create fun looks! With so many different style aesthetics and designs, she doesn’t let one style hold her in a box.

Photo Credit: Kiana Bonollo

With an audience of over 400k across platforms, it’s amazing to see what was accomplished in a couple of short years. Kiana’s page quickly gained popularity by opening her YouTube account in May 2020 due to her easy-to-follow and straightforward “how-to” videos and project compilations. When she first began her online page, she would put in 40 hours a week designing, editing, and creating, treating it as a full-time job. Feeling she needed to give herself a real chance, she dived into her work and focused on her dreams of working in social media and fashion design.

“I never imagined that my audience would grow to the size it currently is so fast, and I’m so grateful for everyone who has subscribed and liked my channel and followed me.”

For those out there who want to raise their following, Kiana advises finding your strengths and taking advantage of them! With so many talented artists and sewists in the world, it can be hard to distinguish yourself sometimes, but finding what you can offer that’s different or better from those out there will help you stand out. Kiana, for example, is known for her videos teaching sewist techniques and how to create different projects, focusing on her strengths of being a technical sewist and the joy she finds in educating others on her favorite hobby.

And a recommendation she has out there for those building their skills in sewing? Invest in a high-quality machine that you can also grow in too! Finding a sewing machine that can handle heavy-duty fabrics and stitches quickly and versatilely is perfect for those learning. They can upgrade their projects and skills without needing to upgrade their machine.

Kiana’s sewing table is always ready to work with her machines! Using the JUKI DX-2000QVP and a QVP serger, she’s prepared to create her silk gowns, cotton loungewear, and more. She loves recommending this machine to her followers who are serious about starting their journey. She states they’re great choices for intermediate and advanced sewers alike.

Photo Credit: Kiana Bonollo

Currently, her sewing table is being used for project requests and suggestions submitted by her followers. With the current pandemic closing shop for fashion shows in many cities, she’s been focusing on her customer base before planning to create another collection. Waiting for the world to feel a little safer, Kiana hopes to continue once fashion shows are back!

Besides her current wish for the runways to come back, Kiana hopes to launch a fashion design course one day and sell her fashion line. But for now, she’ll keep busy creating content for her followers and expanding her current business. We can’t wait to see what’s in store for Kiana and her fashion line!

To keep up with Kiana and her journey, click her profile below. And the next time you want to learn some fun fashion sewing tips, check out Kiana’s YouTube here!

Check out more from Kiana below!

Learn more about Kiana here!

Etsy Shop: Click here to visit!

Instagram: Click here to check out her latest projects!

Tiktok: Click here to see behind the scenes!

How to Start Your Quilting Business

Do friends and family members ask for you to make quilts for them? Is someone asking where you got that pillow that you quilted yourself? Sometimes, when we get good at our craft, we find people who want to buy our work. That’s when a business starts to grow, so where do you start?

Today we’re going to dive into how you can start your own at-home quilting business. Now, a quilting business doesn’t mean you have to create projects endlessly; in fact, there are possibilities in pattern creation, custom requested works, and more. In this post, we’ve pulled together some steps to make your own quilting business and how to start.

Create Your Business Plan

While a business can start with some scribbled plans in your notes app, creating a successful one without a real plan is much more challenging. Businesses, large and small, begin to see success when some serious planning and budgeting is put into play. A business plan is a roadmap you create for your company.

Business plans should include:

  • Description of your business
  • How do you plan to manage it
  • The products and services you plan to sell
  • Market and competitor research
  • Budget and finance plans
  • Marketing and advertising plans

All of these things can be completed by you, but if you decide to build your brand and go legal, look for a professional who focuses on small businesses. They can help you decide on a business structure that’s best for your plan and are more likely to have contacts that can help you in finance and marketing matters when you need it. Need help creating your plans? Keep up with JUKI Business Plus blog posts to help you start your business here.

Getting the Right Equipment

Now that you have your business idea in motion let’s start thinking about the equipment you’ll need for your small business.

The Machines

The best thing about quilting is it doesn’t require a specialty machine. There are two basic types of machine quilting that quilters can access on most sewing machines—straight line and free motion.

Straight-Line

This type is best accomplished by replacing a regular presser foot with a walking foot and even feed foot. A walking foot is a specialized pressure foot that grips the top of the quilt sandwich, advancing it through the machine at the same rate as the quilt’s back, which touches and is moved along by the sewing machine’s feed dogs.

A machine like the TL-2010Q is perfect for basic straight stitches and piecing. However, a free motion quilting machine like the TL-18QVP or Miyabi J-350QVP is required for designs like curves and intricate patterns.

Free Motion Quilting

With free motion quilting, you’re able to create intricate designs as if you had hand-stitched them into the quilt. Learning FMQ takes time, but many resources are available that teach you to create unique designs.

For FMQ, the machine’s feed dogs are lowered, meaning nothing is in place under the quilt sandwich to guide it along. The quilter is in total control of the motion. Now your speed and how fast you run the sewing machine work together to determine stitch length. You have options on sewing feet like a darning foot or a special foot for machine quilting. Remember that special feet resemble a darning foot but have larger openings.

A machine like the Miyabi J-350QVP is perfect for free motion quilting since you have a large workspace and can use the machine bars to move and design intricate pieces.

What to Sell

If you’ve thought about opening your quilting business, you probably already have some ideas set aside on what you would sell in your shop. However, there are so many ways to make money with your long-arm or sewing machine, so let’s review some options for what you can do with yours!

Quilts Commissions

Not everyone has the skills for quilting, and that’s where quilters like you come in to help! With so many quilt lovers in the world who don’t have the time and skills to create their ideas, you can offer services for making custom quilts. A venture like this is excellent because of revenue, as shoppers pay well for handcrafted personalized items.

Mass Production

Use that machine! Mass production doesn’t have to mean creating 100’s of quilts, but instead using simple designs and creating multiples of the quilt to sell in marketplaces or e-shops. Also, not every quilt has to be unique, as many homeowners enjoy simple pieces they can add to family rooms and bedrooms.

Patterns

Owning a quilting business doesn’t mean just selling quilts. Many quilters love to try their hand at creating new projects. Create patterns and upload their PDF files onto your site! By selling physical copies to your local quilt shop, you now have a product that people can continually purchase that doesn’t require you to quilt!

Long-Arm Rentals

Do you have a long arm at home? Many quilters work on domestic home machines, meaning they don’t have that large workspace long-arm quilters have. Offer long-arm rentals to local quilters for hourly rates, and enjoy that time to work on other projects. You can also offer your skills for rent and finish quilts for others on your long arm.

Teach Quilting

If you’ve been quilting for years, attended quilting classes yourself, and find yourself teaching friends and family, look into teaching! Contact your local quilt shop’s favorite sewing brands, or start your own social media channel. There are always new quilters in the world looking for instruction, and with technology, you can offer online and in-person education.

How and Where to Sell

Now that you have an idea of what services and products you can offer let’s discuss how you will reach your audience and sell to them. In our day and age, many small businesses begin on social media platforms or e-shops.

Social Media and Sales

The best way to reach your audience is through social media platforms. Easily accessible and free to use, sites like Facebook, Instagram, Tiktok, and more have opened up new sales channels for small businesses. One of the first things you should do when starting a side-hustle is set up a business or company page. Many customers now run to social media sites to see if your company is legit before ordering. In addition, these sites offer customers the opportunity to see what kind of products and services you offer, customer reviews, and so much more.

Social media sites now offer selling points for businesses as well. Facebook marketplace, for example, is perfect for selling home goods. Anyone can post an item for sale, and you can hit niche markets easily by discovering pages and groups for specific topics. Facebook marketplace does hold guidelines that sellers must abide by when selling, and can be found here. (link guidelines)

Instagram offers its version of an e-shop now as well. With Instagram shopping, you’re able to post products for sale directly onto your Instagram account. Think of this as a digital storefront for your shop. You can include graphics, videos, shopping tags, and more to drive sales. It also allows you to place full product descriptions, advertisements, and more. However, unlike Facebook, there is an approval process for selling on Instagram’s shop. To have a shop on Instagram, you need a business page, Instagram shop approval, and a small fee is applied.

Remember that you don’t need to invest money when selling on social media off the bat. Instead, you can focus on organically growing your business by word of mouth, using engaging posts, and attaching hashtags to your descriptions.

E-Shops

If you feel you’ve outgrown selling on social media sites and want to upgrade, the next step we recommend is researching e-shops. Now there are multiple options when it comes to opening an e-shop, so we gathered a few of the top ones below:

eBay: This eCommerce site has been a go-to for sellers since 1995. With the ability to sell any form of product and service, you can sell services like finishing quilts, or you sell your hand-made projects. Their fees include non-refundable product/service listings and fee charges if you’re placing your product in multiple categories for sale. The perks of this site revolve around its popularity. With eBay constantly having high traffic, your items can easily be accessed by customers all over the country.

Etsy: Artisan-focused and highly popular, Etsy is the perfect e-shop location for someone opening their small business. This site allows you to promote and sell your handcrafted products at low fees. Listing fees are $0.20 for each item and will last for four months. This site is great for upgrading their shops but isn’t ready to fully commit to a website.

Shopify: Shopify is an excellent option for those opening their first e-shop. With Shopify, you can create a website to sell your products and customize the site to your aesthetic. This is a significant step when building your credibility as an established business! Everything is now done on this site, from placing products and selling to handling inventory and processing payments. Shopify comes with a monthly fee from a Basic package of $29 to an Advanced package for $299.

In-Person Sales

If you’re someone who enjoys selling in person, research your local farmer’s markets and artisan fairs! You can purchase a shop space and sell to new customers you wouldn’t have reached online by communicating with these event planners. These events do require a larger budget and should be planned accordingly. Keep in mind the furniture you’ll need to showcase your products, how you’ll handle money, and other variables like food, inventory, and more. ‘

Get To Work

Now that you have a basic rundown of what you need to start your new side business, it’s time to sit down and plan! Circling back to the start of our planning, it’s time to create that business plan. Remember to include your product/service plan, marketing plan, budget plan, and finance plan. Starting a business plan is like building a roadmap. Follow the roadmap, and you’ll have a much higher chance of reaching your destination, a thriving business, than trying to jump into this with a few notes written down.

We hope this has been able to help you get a clearer vision for your future quilting business! So if you’re looking to start your own quilting business, join us here to learn more about JUKI Business plus and how we can help you today!

JUKI Spotlight: Blossoming with Flower Sew!

From quilting to bag making, Flower Sew has you covered! Today we’re meeting up with Daisi Toegel, Flower Sew’s shop owner. In 2017, Daisi founded Flower Sew only one year after learning how to sew. Flower Sew began as an idea out of curiosity for the sewing world. After watching endless videos of other sewists creating bags and projects on video sites, Daisi found herself wanting a sewing machine to start her journey in the community. A year after seeing these videos, Daisi’s boyfriend surprised her with a sewing machine to begin, and the rest was history.

Daisi went on to practice and practice some more after receiving her gift. Finally, a year after receiving her gift, Daisi began constructing bag patterns, creating and selling them. Since completely self-teaching herself, she sewed and sold bags for three years at her local craft fairs and on her online e-shop, Flower Sew, named after her now husband’s pet name for Daisi, Flower.

After three years of focusing on bag creations and patterns, 2020 changed the course of Daisi’s business. She began creating and selling masks during the pandemic, creating and designing over 2,000 masks. Daisi, later on, realized she wanted to take a step back from sewing masks and find a new craft within the sewing world. So she began venturing into the quilting world, where she taught herself to quilt, and began expanding her knowledge and business along the way.

Taking a step back from her bag-making days, Daisi jumped into the quilting world head-on. Using her social media platforms, she began sharing her progress and work with her followers, re-building her brand along the way. 

Now focused on quilting, Daisi has held six ambassador roles over the years that range from small notions to beautiful fabrics. These programs helped her not only grow her business but allowed her to make connections in the sewing and quilting community.

After discovering her passion for creating quilts, she moved on to pattern designing, a hobby she had picked up in her bag-making days. When she started patterns for her bags, she was inspired to design something different and new. Quilting was no different. She bought a design program and began drawing! Starting small, Daisi began with baby-sized quilts and built herself up through trial and error. Through this practice that she’s been able to create seven patterns; 4 on her own and 3 in collaboration with different craft and sewing magazines. Many of her patterns interwork the ambassador programs she’s involved with by including their notions and fabrics. 

As someone who’s been able to grow her business and obtain credibility from other sewing and quilting brands as an ambassador, we asked Daisi what advice she has for those out there trying to build their brand.

“Forget about money. In the beginning, it’s all about gaining value and confidence before you gain any money. If you need to give your time, work, or product for free, do it. The reward is certain, just know everything has its own time to come. Being an ambassador doesn’t involve anything but receiving products in exchange for your time and work, and it is the most wonderful experience I have had in the quilt world; it’s fun, and I learn a lot. There’s nothing that says that.”

Daisi’s brand continues to grow each day through her social media channels filled with new pattern works, projects, and her quilt progresses. What makes Flower Sew unique is the designs and patterns created by Daisi, inspired by ideas that bring her happiness and not trends. Focusing her attention on bright colors and fun designs, Daisi’s page is filled with bright fabrics and colorful looks. As she continues to grow her skills in quilting, we’re looking forward to seeing more patterns released!

The future of Flower Sew is blossoming beautifully! Daisi’s plans for her small business include more original pattern creations, with the hope for a pattern book soon, and continuing her ambassador programs with new possible positions. Currently, a sketch is in motion for membership for Daisi’s business, but we’ll have to wait and see for that one JUKI lover!

We hope you enjoyed getting to learn more about Flower Sews and its owner Daisi Togel! When you’re building your brand, learning skills like pattern designing or diving into ambassador programs are great ways to get yourself out there and grow your business. We hope reading Daisi’s story in how her business has grown and changed over the years inspires you to begin yours!

To follow along Daisi’s journey, follow along below.

Visit Flower Sew’s shop here!

Follow Daisi’s quilting journey here!

5 Quilting Project Ideas for You!

Celebrate National Quilting Month by bringing out your favorite charm squares, jelly rolls, and sandwiches! Whether you’re creating for friends and family or your small business, we’ve put together a few fun ideas for projects you can quilt next. 

Wall Hanging

Decorating new office spaces or livening up current homes is easy with wall hangings. Projects like these are perfect because you can create smaller designs than quilts and use them for seasonal purposes. With the ability to create on a large or small scale, you can try new techniques like adding embellishments and accents (for example, cording) that you wouldn’t have thought of using before. This project is excellent for when holidays and birthdays come around since it can brighten up any room, from a nursing home to your kid’s college dorm. 

Accessories like the Couching Foot are perfect when creating wall hangings. They allow you to add three-dimensional textures to your projects, bringing in an extra element that will make your design pop. Use decorative threads like yarn and cord or other thicker threads that don’t fit your needle. 

Pillows 

Pillows are great for many reasons:

  1. You can create beautiful personalized décor and treat pillows like a small sample for a quilt idea you have by making that one block you need. A pillow allows you the freedom of creation like a quilt, with less fabric and space required.
  2. You can treat pillows as an add-on to your quilts and create matching or complementary designs.
  3. Creating simple add-ons like pillows is a great way to increase your revenue if you have a small business. 

Look into an accessory like the Glide Foot when creating décor like pillows. This foot can help you glide along with applique, and other three-dimensional textures, allowing you to get creative and add more personalization to your projects. 

Table Top Décor

Have holidays motivated you to create new table runners? Have the seasons changed, and do you want to brighten up your home for spring? Table décor is a great way to bring color to your home! Create pieces like table toppers, table runners, dresser décor, storage covers, and so much more. Perfect for protecting your furniture while bringing in color and a theme to your rooms, these patterns are great for anyone who wants a touch of color in their home. 

If you want to add fun shapes and lines to your designs, look into quilting rulers like our JUKI Ruler Set. You can create different textures from straight lines to circles and waves and bring your designs to life.  

Totes, Pouches, and More!

Bring your artwork outside your home by creating beautiful travel gear! Show off your quilting skills by creating pieces that can hold your money, electronics, or clothing. Work in matching sets like wallets and handbags or traveling sets like make-up bags and carrier totes to brighten up your trips. The possibilities are endless when it comes to hitting the road with your creations. 

Tools like Grip and Stitch are great to have one hand when you’re quilting those detailed projects. They make free-motion quilting fun and easy and allow you to easily add on fun designs like spirals, feathers, and more. 

Quilts and More Quilts

Whether your project was created for comfort and lounging, or décor that can bring in bright colors, quilts will never be out of style. Quilts can be so versatile when we step outside of the box. Decorate your home by placing quilts on racks and ladders, use them to upholster chairs and love seats, toss them on white couches for pops of colors. Whether you’re using them for comfort or because the pattern was just suitable for your aesthetic, you can never go wrong with creating a quilt. 

Look into extension poles when quilting more significant projects for a more effortless and more fun experience! By adding extension poles, you can easily design quilts from twin to king-size on your stand-up quilting machine like the Miyabi J-350QVP.

While quilts may have started off as a necessity in the past, they’ve become their own form of artwork for current generation quilters. So branch out and try your skill in new quilting projects like the ones mentioned above the next time you start on a new project! What are your favorite inventive ways to use your quilts?