JUKI Spotlight: Quilting with the Fat Quarter Shop!

In this month’s spotlight, we’re focusing on Kimberly and The Fat Quarter Shop! If you’re a quilter, you’ve most likely heard about the Fat Quarter Shop for their variety of fabric bundles, sew-along streams, quilt patterns, and more. Dive into the Fat Quarter Shop journey with us as we discuss how Kimberly, with the help of her husband Kevin and team, started the business right from home and how it grew into the shop it is today.

Scrappiness is Happiness Lori Holt book

Starting in 2003, Kimberly would return home after working as an accountant during the day and begin buying and cutting fabric, preparing fat quarter bundles for her new sales. Fat quarter bundles weren’t common to find 20 years ago. They were one of the few precut bundles you could purchase, so with only a desk, a computer, and a shelf full of fabric, she began creating and selling her own fat quarter bundles directly to customers. It was a niche many had missed, and Kimberly took it upon herself to remedy this issue.

“I wanted more access to more bundles for myself, and if opening a store would let me have that, then that’s what I was going to do!”

Kimberly loved the idea of packaging a collection of precut fabrics and started seeing an increase in shoppers. So, as the business began to grow, Kimberly’s husband, Kevin, jumped on board and joined the team! After only a few months of getting married, Kevin and Kimberly were also business partners! With Kevin handling IT and operations, and Kimberly running the creative side, they could go full-time and upgrade their shop to a warehouse.

Upgrading to a warehouse came with more than just extra space, but the opportunities to grow their inventory and build a team! As they began hiring and expanding their product range, the Fat Quarter Shop became known for having everything a quilter may need. With over 35,000 products, they’ve been able to offer over 18,000 different fabrics plus notions, precuts, kits, thread, floss, patterns, books, and charts. As a one-stop shop, beginners and advanced quilters can enjoy their different clubs and promotions.

Designer Mystery quilt 2020

With so many clubs to choose from, the Fat Quarter Shop offers a multitude of monthly subscriptions for fabric bundles, quilt block pattern kits, and more. Currently, their most popular club is Designer Mystery Box of the Month! Now going for 15 years, the Designer Mystery BOM includes months 1-12 with designer mystery quilt block patterns, perfect for trying something new. They also offer clubs where you can receive a bundle of your favorite kind each month and quarterly Fat Quarter sets. One of their favorite ventures, the Fat Quarter Shop, will always try to go above and beyond in their kits, a unique program they have had fun creating.

With the help of their team, they’ve been able to expand their shop and keep a focus on customer service. Elva, their customer service team leader, started many years ago filling orders in their warehouse. In addition, Jocelyn was the first person they ever hired to do marketing, becoming the leader for most of their marketing team. With so many others joining, they attest their growth to a team effort all around! 

With Jocelyn and Elva on the team, they’ve expanded their reach on social media and created a customer service experience that quilters and cross-stitch creators can depend on. Going above assistance with sales, you can reach out to their team and receive guidance on fabric choices, notions, and more. With a wealth of knowledge on their team, they help customers find what they need.

A great way the Fat Quarter Shop team has shared their knowledge over the years is through their social media platforms. By connecting with quilters, stitchers, and other crafters on channels like YouTube, Facebook, Instagram, Pinterest, and more, they’ve been able to provide live-stream lessons and answer questions directly from customers. You can find tips and lessons on quilting techniques, machine tips, and more on these socials.

Halloween Mystery Cross Stitch 2022

Kimberly’s favorite social media aspect is their weekly live streams on Fridays! Allowing her to chat with customers live while creating and enjoying her hobby, she’s been able to connect with the community and build her shop product list based on their requests and recommendations. Through marketing like this, she’s been able to create programs like their free Christmas and Halloween mystery quilt that customers love and come back for.

“- I get to hear firsthand what they want to see in the store. If something doesn’t exist, we try to create it.”

Don’t worry if you miss a Livestream! You can always visit the Fat Quarter Shop’s YouTube page and find videos on Quilt Alongs, tips and tricks, and other projects. In addition, their quilting video page offers tutorials that all skill sets can enjoy. From beginner to advanced techniques, Kimberly and her team have provided their audience with what they want! For example, if you’re interested in learning how to quilt, they offer an outstanding Ultimate Beginner Series. But, if you’re an advanced quilter, you can learn and try your hand at classic & vintage quilts.

Aside from their fabric, quilter’s kits, and notions, you can also find pattern books! Starting 10 years ago, Kimberly, and her husband Kevin, opened up the publishing side of the business, ‘It’s Sew Emma.’ Named after their oldest daughter, Emma, the publishing aspect of their business has published hundreds of quilt and cross stitch patterns, books, and notions. While their most popular designer is Lori Holt of Bee in my Bonnet Co., they also offer Fat Quarter and Half Yard books, perfect for those bundles you love to buy!

Make A Wish fundraising quilt 2022

With everything the Fat Quarter Shop has been able to accomplish in 20 years, we asked Kimberly what the experience was like seeing the rise in popularity. “It’s hard to describe. I never expected it to grow as it has. It’s been difficult, stressful, and a lot of fun all at the same time.” Focusing on doing their best daily, they attribute their success to the team’s continuous hard work, never giving up, and offering customers the best quality service and products. They, of course, also attest to their success to their loyal customers, who keep coming back for their new products, videos, and inspiration.

Kimberly and the teams’ advice for those starting their own business is this, find your niches! When you can create an image and branding that you’re proud of and shows off your style, you’ll be one step closer to seeing success. Be passionate about your hobby and shop, engage your audience, and you’ll begin seeing the trademarks of something starting.

While Kimberly and Kevin admit there are things they could’ve done differently, they recognize all these decisions led them to where they are today. Constantly giving a hundred percent to the shop, they focus on looking forward to opportunities that allow them to be creative and have fun in the future.

“I try to only look forward, and I still have more goals to reach. I don’t see limits to what we can do, so I’m ready for anything.”

We’re so excited to share more about the Fat Quarter Shop and its team with you! So whether you’re starting your quilting journey or an advanced quilter looking for something new, check out the Fat Quarter Shop today and meet Kimberly and the team!

To follow along on the Fat Quarter Teams Journey, and learn more about their shop, visit their links below!

Fat Quarter Shop – YouTube
Fat Quarter Shop FlossTube – YouTube

Instagram: Fat Quarter Shop – Quilting
Fat Quarter Shop – Cross Stitch

Facebook: Fat Quarter Shop – Quilting
Fat Quarter Shop – Cross Stitch

Pinterest: Fat Quarter Shop

Fat Quarter Shop Blog

From Summer to Fall, We Love These Accessories!

As we celebrate the summer coming to a close, let’s go over some great and fun projects you can create that will follow you into the fall! Whether you’re going to the beach or back to school, these projects will always be handy.

Glasses Case

Whether they’re protecting your eyes from the sun or helping you see, keep those glasses covered with a glasses case! With the ability to be versatile in your case designs, this project is perfect for letting your creative side shine. You can create using cotton, leather, canvas, and more fabrics and decorate with applique, quilting, or embroidery.

What we recommend keeping on hand for this project are notions, fasteners, or closures! These are best for keeping your glasses secured in their case and resistant to falling out; possibly getting scratched. Another fun add-on is a bag snap-clip! Use this when you’re on the move, and want to keep your glasses in easy reach or for a child’s glasses case to keep attached to their backpack.

For the inside of your glasses case, make sure to use a material that won’t affect the glass! We recommend sticking to cotton or a material that has a lovely soft touch to it, like velvet.

Lastly, we recommend keeping a Smooth Presser Foot nearby! This machine accessory is perfect for sewing those protective fabrics you love like vinyl or leather, as these materials can commonly cause issues when sewn with a standard presser foot that it might stick to.

Bucket Hats

A bucket hat is a perfect accessory to fight off those UV rays from hiking, the playground, or the waterpark! Fun and simple to create, a bucket hat pattern is an excellent choice for your wardrobe. We recommend using medium to the heavy-duty fabric. The material you use should be stiff to hold the shape of the hat.

We recommend fabric options like tweed, denim, or canvas. If you want to create with a thin fabric, you’ll need to use fusible interfacing. Fusible interfacing will help your fabric hold its shape and firmness while preventing fraying on your fabrics.

Some notions to keep in mind that you will want to purchase for that finished look are eyelets and a drawstring cord. Adding a cord to your bucket hat now allows you to adjust the sizing, making this a great gift! Also, the eyelets will help improve ventilation and makes wearing hats more comfortable, especially on those hot summer days!

Don’t forget to have your machine accessories on hand and ready! Since bucket hats have lining around the brim and top area, we recommend using a ¼” Guide Foot! This is a perfect tool for achieving those even spirals around the bucket hat brim and sides, allowing you to create something beautiful while securing the hat has that professionally finished look.

Scrunchies

Fun to personalize and easy to create, you can never go wrong with making some scrunchies! Whether you’re using them to accessorize or simply pull your hair back, this project is fast, easy, and perfect for beginners.

Inexpensive, this project can be completed with scrap fabrics or upcycled from old clothes! As a fashion and functional piece, this project only requires straight stitching, fabric, and elastic. We recommend using elastic size ¼ for basic scrunchies and moving up if you’d like to create jumbo ones.

Keep in mind fabric size and elastic size before being created. We recommend 8 to 9 inches of elastic and using a 3″ x 22″ fabric piece for best outcomes!

Table Runner and Mats

Re-vamp your home in time for the new season! Great project quilters can create matching table runners and mat sets, perfect for decorating your home and creating a quick and easy project. So whether you’re decorating for the holidays or looking to freshen up the living room with new colors and patterns, these accessories can bring a room together.

Some fabric recommendations we have for this cotton! Easy to wash and create with, this fabric is available in a multitude of options and allows you to use it with comfort, knowing you can throw it in the washer when those accidents happen. For fusing, there are a few main qualities you want to look for since this project will be washed often. Find interfacing with a low or no percentage of shrinkage, low thickness, and whether it’s fusible. Fusible interfacing will create a better project experience and is easy to use.

A great way to design your table runner and mats is by using free motion quilting! Whether you’re working on a compact machine or a long-arm quilt, adding in designs can genuinely bring your fabric to life and add texture. Keep in mind accessories for your machine like a Quilt Presser Foot (for ruler) and Quilting Rulers when you want to create intricate shapes and designs and need a little help!

Travel Bags

Whether we’re going to the beach, or after-school activities, having a travel bag fitted for your needs is a must! Travel bags allow you to add storage spots, secured or hidden pockets for valuables, adjustable straps, embroidered names, and so much more.

For bags you’re going to use often, we recommend finding durable fabrics and ones that can hold weight well. Some options to keep in mind are canvas, nylon, mid-weight woven, tweed, or leather. Depending on what perks you’re looking for, like using nylon fabric that can handle water for a gym bag, make sure to find a fabric that can withstand your lifestyle!

Notions to keep on hand when you build a travel bag are closure notions like zippers and spring snaps, snap hooks for attaching accessories like your keys or holding your scrunchies, and strap adjusters for weight changes. These pieces will help your bag have that professional finished look you’re going for, and create a longer-lasting project.

Other fun pieces you can add to your bags are applique, embroidery, or printed fabric to bring out your personality. Add-ons like mesh pockets or water bottle holders to personalize the bag for your needs are also excellent choices when wanting to expand on your skills.

Don’t forget to have the right accessories on hand! Using a foot accessory like the Decorative Stitch Presser Foot is perfect for adding in those personal touches like your name and decorative designs. Add your name to the inside of your child’s bag or your gym bag, and enjoy seeing your finished product!

Whether you’re creating on a computerized machine like our HZL series or quilting on your TL machine, these projects can be made easily. Want some inspiration on other projects you can create? Join us on our JUKI Home Sewing page on YouTube today for future and past projects!

JUKI Spotlight: Exploring House of Lilli with Anjori Halder

Meet small business owner Anjori Halder, creator, and designer for House of Lilli, a business that does embroidery a little differently. Known for her free motion embroidery work created by free motion quilting on the HZL-F600 sewing machine, Anjori has begun making a name for herself in the sewing world. From beautiful full portrait designs to small motifs that bring her apparel to life, let’s learn about how Anjori discovered her skills in embroidery work, where she began, and where she plans to go!

It all started with a wedding invite in 2010. One day, after becoming a bridesmaid to her dear friend Veronique, Anjori needed a crinoline slip for a themed dress! In her “I want to DIY everything” phase of life, she decided to take it upon herself to create a slip with the help of some blogs and a machine off Craigslist. Even after “crudely” finishing her first piece of apparel, her journey in sewing had truly begun.

Outfits created by Anjori through sewing, upcycling, and embroidery

“I call it my therapy and use it constantly to de-stress. But I also use sewing to keep my mind sharp.”

While the journey was on and off, Anjori would find time to complete refashions and housewares in her downtime from her career as a software engineer and project manager. It wasn’t until she transitioned to a stay-at-home mom that Anjori truly began immersing herself in sewing. Finding the need to do something and gain a sense of accomplishment, she threw herself into the hobby. However, she would soon find out that sewing could be toxic after experiencing the push of social media on her work.

“That need to sew turned toxic, though. Social media and the idea that you had to be creating content all the time to grow followers, to, in turn, grow your business took a toll.”

This moment would change the direction in which Anjori was running her business. After learning about slow fashion and revaluating how she was running her business, Anjori decided it was time to do things differently. Slowing down her work, she began creating again for pure enjoyment and not just for the sake of creating.

Outfits created for Anjori’s daughter through sewing, upcycling, and embroidery

Indie patterns and pattern testing brought the fun and creativity back to sewing for Anjori. She began by creating clothing for her daughter, honing her skills at a smaller scale, and was able to grow her confidence in garment creation. After sewing an Anarkali from a sari that her late mother had gifted her, Anjori’s confidence in garment creation for adults rose as well.

Inspired by those she was creating for, she focuses on how her creations will be used and enjoyed before sewing. Her favorite inspiration is her daughter, a strong-willed and goofy personality who had an obsession with construction vehicles! After her daughter requested a dress with a bulldozer on it, and Anjori had no luck finding one, she decided to test her skills in embroidery and make her one! Continuing to create for her daughter, Anjori focused on embroidering designs and sayings that would inspire her daughter in life.

House of Lilli showcases this with Anjori’s creations focused on positive & reaffirming messages. Her embroidered art shop concentrates on creating art with only a machine, thread, and her hands. Pulling from her heritage, she creates Indian garments, or garments with Indian motifs such as paisleys, peacocks, elephants, and tigers. Completed with free motion embroidery through the free motion quilting feature, you can see the pops of color and bright energy she pulls into her work. Described by friends as positive and always looking for the bright side, it’s no wonder she brings this into every project she creates, not letting mistakes in her projects hold her back.

“Mistakes are opportunities to learn and keep going or realize change is needed and pivot to something new.”

Free Motion Embroidered Designs

What’s our favorite part of her creative process? The unique use of free motion quilting as free motion embroidery! Gravitating toward embroidery work, even as a child, Anjori knew that adding images and designs would be the next step in going from homemade to handmade. Unfortunately, it was here where she hit a wall. Knowing that the cost of an embroidery machine could be high, she found herself at a standstill on what step to take next. It wasn’t until she stumbled upon creator Emma Giacalone on Instagram that she discovered the possibility of embroidering using free motion quilting.

A new door in creating had been opened, and Anjori walked right in! Finding a new way to bring her art to life, she was excited about how simple the process was to begin. All she started with was a sewing machine that could drop the feed dogs, thread, fabric, and a design. It would take time before she began using a darning foot, admitting to still skipping that step on some days!

Using the HZL-F600, she created her designs quickly and easily fill them in. Creating embroidery using the HZL-F600 is fun and different and has allowed Anjori the freedom of creation in embroidery while sticking to her budget. When asked about what she recommends for JUKI users out there who want to try their hand at free motion embroidery through free motion quilting, she advised having the following tools in your sewing kit:

  • Embroidery hoop
  • Stabilizer of some sort (washable or tear away)
  • Open toe darning foot
  • Heat erasable pen

While using a machine with ample throat space has been helpful, as well as her tools, she also advises to seek out training! After taking a sculptural embroidery class from Meredith Woolnough and learning new tricks and tips for her projects, she encourages others to invest in themselves and their hobbies.

“Never be afraid to invest in learning.”

While opening her small business has been a journey, she knows that planning and strategy are what build a business. As a small business owner, you are now the marketing manager, designer, producer, shipper, and so much more. Success can be different for everyone, so Anjori advises taking time to figure out what success is to you and not comparing yourself to other businesses. She also recommends getting to the nitty gritty and taking those “boring” business courses that can assist you in running yours!

Taking her own advice to heart, she’s recently taken a business course presented by Jan Ditchfield and has begun reworking her strategies and plan. So while we wait for the new and improved House of Lilli to rise, we’re so excited we were able to introduce her creations and technique!

Created using Free Motion Embroidery

Continuing her work in embroidery, Anjori hopes to keep instilling positive messages in her creations and sharing her work with others.

“Creating with my hands, whether it is sewing, painting, drawing, or knitting, is a treat for my soul. I find it relaxing and fun, with a sense of accomplishment when you complete a project. Of course, in the end, you usually end up with something nice to look at too.”

To learn more about Anjori and her journey in embroidery, follow along below for her social links!

Visit House of Lilli’s website today to keep up with her blog and sign up for her newsletter!

Keep up with Anjori’s free motion embroidery work on her Instagram here!

JUKI Spotlight: From Bio to Quilting with Jessica Dayon

From her days in biochemistry and biology to becoming an author, quilt creator, and pattern designer, we’re so excited to introduce Jessica Dayon! Author of three pattern books; ‘A Year in Solids’, ‘Season to Taste: Quilts to Warm Your Home All Year Long’, and the upcoming ‘Precut Parade’, releasing August 1st, we’ve asked Jessica to join us and talk about her life in quilting, and journey in becoming a pattern author.

Like so many of our readers, Jessica’s journey starts with a pull towards quilting. Coming from her background as a scientist, with a degree in Biology and Biochemistry, she hadn’t tried quilting before. But, with no connections in the quilting world at the time, she decided after her 4th child to dive in! After being bit by the quilting bug in the summer of 2017, she began teaching herself and fell in love with the craft. Her first project? A table runner for a birthday, one that was never even completed! It did, however, open the door to quilting and hasn’t closed since.

“The first day I started quilting, this little fire was ignited inside of me, and it’s been burning ever since. Quilting is my passion.”

With each day that passed, she continued to work on the aspect of making a quilt and improving her skills. Pushing herself to learn new skills for the sake of learning, she attempted new methods and tricks for quilting her projects.

In 2017, Jessica also decided to open her Instagram account to document her journey and share her work. She still remembers having less than 100 followers and the excitement that came when a new one followed. To this day, she is still in awe when she sees new followers join her page. Currently, Jessica’s following topples over 76 thousand followers, a community focused on inspiring each other in their quilting journeys.

“I work hard and I love sharing and engaging with my followers. I hope they feel valued and inspired by following me. I want to share the joy of creating every day with them. I’m grateful for the community that I’ve built there.”

As her skills grew, she decided it was time to start creating patterns. Working hard to understand pattern creation, she began designing patterns after only one month of quilting.

Sitting at her computer, Jessica would design quilt after quilt, constantly creating. Thinking of the design was the easiest aspect when she began writing patterns. With hundreds of designs currently saved on her computer, it’s no wonder she went on to author and design pattern books. Within a short timeline, she found the most challenging part of becoming a pattern author has been the time constraints from publishing. Teaching her to work quickly it’s now become a strength to begin and finish a quilt quicker than she would have imagined possible when she first started.

Fireworks – Contributed to Red & White II

Inspired by the freedom of creating, Jessica focuses on not pressuring herself to finish one project at a time. Instead, she allows her creativity and curiosity to flourish and wander, moving from project to project, not restricting herself to one at a time.

“When I’m at the sewing machine and I’m working on a project, sometimes my mind wanders to another block and I just have to make it. I don’t stop myself when the urge to do this arises.”

Knowing she’ll go back to her original project with a focused mind, she’s found letting herself have this freedom while creating removes pressure from her work. Even if a design doesn’t come out how she expects, she’ll just design another and another until she’s happy with the result.

Just like she creates, Jessica allows her designs to wander in style too! Not picking a distinctive style, she creates using her TL-2010Q sewing machine and a versatile collection of fabric types and patterns. Easy to take care of and use, Jessica loves recommending the TL-2010Q to quilters out there! While she chose the machine for its features and price point, she’s found the TL-2010Q to be highly reliable, accurate, and speedy.

Depending on her mood, she’ll select patterns and styles that speak to her and fill her up creatively. Instead of boxing her style and creativity, which Jessica believes would lead to burn-out, she focuses on her creative self-guide to create her designs.

Abloom – From ‘Season to Taste

As for her pattern books, Jessica focuses on creating themed designs! Allowing her creativity to flow; her books focus on patterns that inspire her while hopefully inspiring those who use them. For example, in her pattern book, “Season to Taste: Quilts to Warm Your Home All Year Long,” Jessica focuses on quilt designs for all four seasons! Centered on the seasons, with each season having three quilt designs, you can see her creativity flourish with each pattern being different and beautiful.

Her best advice for pattern creators trying to sell their work is this, “I recommend staying true to yourself and your style. There is room for everyone who wants to design patterns. Each person is unique, and you don’t have to do things like anyone else… it’s better if you don’t! Being your own, authentic self will get you far. Hard work will get you even further.”

As a pattern creator and author, she advises creators to be mindful of the work that comes with this venture. From marketing to IT, you will be the one to do it all when you first start your business. While it can seem overwhelming at first, taking each step one at a time has been her motto. Her recommendation is to write your goals down, like a skill you need to learn or a marketing project that needs to get done and work towards each one.

As we eagerly await Jessica’s next pattern book, to be released this upcoming August, we’re excited to share she has even more in the works! Keep an eye on Jessica’s social for future quilt-alongs, new pattern books, and possibly, even classes one day.

“Quilting is a major part of my life now. It is my passion – There are so many wonderful things to do in the quilting world, and I want to do them all!”

Scrappy Sampler

To learn more about Jessica, her pattern books, and her quilting journey click on the links below and join her socials today! We hope this spotlight encourages you to begin writing your own sewing and quilting patterns, and even possibly publishing them one day!

What theme would your pattern book have? Let us know down below!

Jessica Dayon’s Links:

Click here to download the Scrappy Sampler today!

Check out Jessica on Instagram today here!

Learn more about Jessica and her journey here!