JUKI – Page 24

JUKI Posts, Triple T: Tips, Tricks, and Training

Tips for Creating a Sewing or Quilting Video

November 12, 2022November 14, 2022by sewinwithjukiLeave a Comment

When we first begin creating videos for our projects, we might not be sure where to start. Creating a video for our socials can go beyond the camera and your current project and step into pre-planning, long editing, and finding the right places to publish.

Today we’ll review tips and things to keep in mind when you want to shoot your next video! From planning your videos to editing, shooting, and posting, follow along as we go through the steps it takes to get your project video going.

What to Film?

Before we can step into the studio, let’s begin with brainstorming. It all starts with an idea! This idea doesn’t need to be perfect but think of a specific project you’d like to work on and create. From there, figure out the goal of your video.

For example:

Is this video being created to present how to create a project for each step?
Are you creating this video project to showcase a specific machine or accessory?
Are you going behind the scenes?

Once you know why you’re creating this video, we can jump into the how.

Some ways you can plan your videos are scripting certain scenes, creating a storyboard that allows you to see what flow you want to make for your videos, and designing the production space and location. For scripting, think of certain spots like introductions, saying goodbye, or even a script for your whole video! The storyboard process can be as simple as breaking down your video into parts and seeing where you’ll be changing positions or locations to film. Once you find your filming location, ensured good lighting, low outside sounds, and a room that looks inviting to viewers, you can begin filming.

Deciding what projects to focus on can be difficult, but the great thing is you can always keep creating videos! Sometimes we’ll want to focus on a WOW project that can cost us big bucks and involve a lot of editing. Other times we might create a piece that is short, easy, and to the point. So choose a project you love doing, no matter what form of project or video you’re creating!

The Equipment

When you’re ready to begin filming, there are a few tools every studio should have. Some might think they need to start with a professional camera, but when you’re first beginning, a smartphone can be the best option! With any standard smartphone, you should be able to create excellent video content that can be used for YouTube videos, Instagram Reels, TikTok, and more.

However, if you have a budget and are ready to dive in and buy equipment, we recommend a few of the basics below.

Camcorder or DSLR
Camera lenses: These can be used for different shots. An example would be purchasing microlens for close-up shots of your needlework!
Memory cards: we recommend having a few on hand for those long shooting days.
Tripod or stabilizer: different versions can be purchased. You can find ones for tabletop views and bird-eye views.
Microphone: make sure you’re viewers can hear you well! We also recommend captioning your videos for viewers to follow along.
Lighting: Lighting can break or build a video! Proper lighting will help sewists see where you’re stitching, the needle, your stitch types, and more.

If you use your phone camera, you can still use this extra equipment! Multiple accessories will Bluetooth link to your phone for microphones and new lenses can be attached to your smartphone camera. Remember phone tripods and good lighting, and you’ll be creating your professional videos soon!

Recording Your Video

There is no real right or wrong way to filming, but there are tips for creating clean and fun videos! When it comes to filming, you want to start by allocating time for it. Filming time always depends on your projects, the angles you’re shooting at, and what your video storyboard is.

For example, if you’re shooting a quick tip video, that won’t require camera move changes or machine adjustments, it can take 15 minutes to film your new tip video and 10 to edit. Now, you have fun short videos for your followers and other sewists!

However, if you’re planning to create a project video like a garment piece, be prepared to allocate a larger amount of time for filming and post-production. Editing and the theme of your video style will change as you learn new techniques and features, but it’s best to create consistency in your videos for your viewers to follow. Whether it’s a standard opening sequence, the way you style the shots, or the theme of your projects, consistency is what begins to build a following.

Once you’ve planned your sewing space and managed your time, you can start setting up! The setup process is important when you’re creating because this will help build the momentum for your video and make the correct layout. Focus on lighting, how the sounds of your space are (are you getting a lot of outside noises in your film location?), and decide If you’ll be using a script so you can plan to have a mini prompter to read off, or finding a screen large enough to assist.

Lastly, do some test runs! Have fun and practice first by creating mock videos and testing your sewing location, audio, lighting, angles, and more. Then, once you feel you’re ready, go ahead and film your video!

Film Tips

If you’re shooting a sewing technique, use a lens like the micro one we mentioned above! Simple to use, this adjustment can help viewers get a better peak at the stitches you’re using, presser feet, and even stitch length!
Bird-eye/Overhead view can be your best friend when creating projects that otherwise wouldn’t be seen on a direct shot. For example, use bird eyes view when making garment projects or quilts to showcase how the projects are truly turning out.
Make sure to have your supplies and fabric ready to go before filming! We recommend pre-cutting, pre-washing (if needed), and setting up your workspace for viewers to see what supplies they’ll need while allowing you to be ready to go.
Include an opening and closing shot in your videos! This little detail will help viewers feel welcomed to your channel and give them an idea of what they’ll learn when they watch.

Post Production Time

Here comes the fun part! Once we’ve completed our filming, it’s time to move on to editing, planning, posting, and getting those posts and blogs ready. Of course, the first step is importing your video! A tip we recommend is organizing your footage before editing. This way, you can plan the placements, title screens you might need if you choose to use them, and any other graphics you want to be included.

Once you’re ready to edit, choose the film editing software that works best for you! Editing is the most important part of this process, so follow along and mention some things to keep in mind while editing.

Cut out the Quiet and Redundancies

Before editing, watch your footage fully through. Here you’ll begin editing and cutting out pieces like long moments of silence, mistakes made while filming, or repetitive steps.

Adding Elements

From there, decide what elements you want to include in your video. Think of photos, captions, and graphics. Next, consider what background sounds or music you’d like to include. When we have those times without speech, having fun and simple themed music in the background can keep viewers interested. Make sure to choose music that matches the tone of your video! For example, if you’re creating a summery project, look for background music that is more pop than somber.

Next, when adding transitions and video effects, focus on being cohesive! Using multiple types of transitions can make your videos look clunky, so it’s best to find the transitions you’re comfortable with and use those in your videos.

Placing Your Intro and Outro

Place these in your video if you choose to film your intro and outro post-production! Videos give a complete feeling when they have a direct opening and closing, so we recommend having fun with it and creating a guideline you can follow when creating. Whether this includes a common intro phrase, placing your logo, promoting the pattern you’re working on, or something more personal, these two elements will elevate your video!

Staying Consistent

Consistency builds a following! To create a consistent aesthetic for your videos, plan out and design certain pieces that will be repeatedly used.

Thumbnail Image Templates that can be edited to fit new videos
Color themes for graphics and slides
Font choices
Logo

Editing Tools

If you’re unsure which editing applications to choose from, we’ve placed a few recommendations for beginner video editors. As you learn new techniques and skills, you’ll be able to upgrade your editing software for more detailed editing.

Apple iMovie: If you’re an apple owner, we recommend apple iMovie! Easy for beginners to use and with features more advanced creators can enjoy, Apple IMovie allows you to create seamless videos, add in elements and music, and if you’re an apple user will directly link with your images and music. For those who purchase a Mac, this application is free.
Animaker: an online video editor, this application is perfect for creating simple videos using drag and drop. With no editing experience to work the application, you can easily place music, videos, text, and photos. However, unlike iMovie, this application costs a monthly fee and can range from $10 to $49, depending on your needs.
Corel Video Studio: a one-time purchase application for $99, this video editing software is perfect for those who plan to upgrade their video editing skills in the future. Simple to use, this software has everything you’ll find in the previous ones, as well as clean motion tracking. This means you can have the video track specific objects throughout the editing process and place an element like an arrow pointing to a particular spot or blurring.
Final Cut Pro: Another Apple product, Final Cut Pro, is a one-time purchase editing program offering a more advanced editing experience than iMovie. Final Cut Pro allows creators to edit professionally finished videos, including a library of transitions, title slides, a music library, and more. This program is an excellent option for those who feel they have mastered the iMovie program or are up to a new challenge!
Adobe Premiere: if you plan to work with a team or immerse yourself in video editing techniques, Adobe Premiere Pro is one of the top choices. This program offers many features, including team organization with online elements and Photoshop and After Effects. It is perfect for those who plan to create videos often and want to upgrade their skills. Adobe does require a monthly subscription for usage.

Exporting and Publishing

Now that you have a finished video and are ready to publish let’s talk about the export process. The best file format to export your video is MP4. This file can then work and present a clean video on your social platforms, website, and YouTube.

As for publishing, you need to plan where this will be posted, and how it will be published (a blog, a post, a reel) and focus on how you’ll promote the new video. Depending on where you post is, what dimensions your video will be, what time length the video can be, and what direction the video will lay (vertical for YouTube or horizontal for TikTok,) is how you’ll choose the site location.

Plan the description your video posts will have, what eye-grabbing title you’ll place, and how you’ll share this new video with your audience. For example, if you have a new project video releasing for a holiday pattern, you can create a story, post, and newsletter to promote the new video to viewers.

Once you begin video recording and editing, you’ll see what aspects your audience likes, doesn’t like, and want more of! From there, the process changes until you find your direction and routine where the audience keeps returning.

Now that you have an idea of where to begin, we hope this helps you plan your video ideas, find the right filming tools, and encourage you to try something new! Remember, this can all start with a free editing application on your phone, camera, and an idea; everyone begins somewhere.

Looking for ideas? Check out our JUKI Youtube page here today! Offering how-to’s, behind scenes, projects and so much more!

JUKI Posts

Stuff Your Stockings with JUKI!

November 5, 2022October 21, 2022by sewinwithjukiLeave a Comment

Are you excited about the holidays? We are! In today’s blog, we’ll share our top 10 stocking stuffers you can get for the sewist in your life! Perfect for our MO and MCS series, follow along as we share what’s new at JUKI and our top recommendations.

Clear Presser Foot – MCS

Focusing on multiple layers or sewing pieces where they need a clear view of their stitches? Then, the Clear Presser Foot is perfect for their next project! Since this presser foot is transparent, it helps them observe the stitches and fabric easily.

Easily keep an eye on the state of the fabric and its condition while sewing, and sew with comfort knowing they have a good eye on that stitch!

Double Fold Bias Binder – MCS

If they’re someone who enjoys creating apparel like tank tops and camisoles, the Double Fold Bias Binder is a great tool to keep in the kit! Seamlessly turn, bind and attach fabric strips to project edges in one step, helping them quickly create the perfect outfit for their next outing.

Belt Loop Binder – MCS

Create bracelets, finish belts, and belt loops, or create beautiful finished bags using the Belt Loop Binder! This presser foot automatically folds and sews with the coverstitch sewing and offers a tape size of 20 mm and a finished size of 10mm.

Curve Foot -MO

If they’re working on pieces with curved edges like blouses, dresses, or even capes, the Curve Foot is excellent at helping them create those clean and beautifully finished seams. Due to the size of the presser foot, they can easily make small turns compared to the wider ones with the standard presser foot. It’s useful for sewing tight curves on their apparel and home décor projects!

Elasticator Presser Foot – MO

Creating pieces like lingerie, swimwear, or even home décor like bed sheets can be done easier using the Elasticator Presser Foot! As it guides and stretches the elastic as its being sewn onto their apparel projects, the presser foot overlocks the edge of the fabric. The tensions can be changed on the machine with the roller clamping screw, and this foot can attach elastic tape with a width of 5 to 8mm.

Tractor Presser Foot – MO

If they’re working on apparel or home décor, the Tractor Presser Foot is an excellent addition to their tool kit! Using this accessory, they can smoothly ride up and down the multi-layered part of the material while preventing stitch skipping, perfect for attaching quilt pieces or creating garment projects like bathing suits.

Gathering Presser Foot – MO

For the gathered look on blouses and dresses, having a presser foot like the Gathering Presser Foot is great to have on hand! Easily gather the fabric as the user sews due to the foot’s shape, and stay away from slipping or sliding up and down the stitch line.

This accessory is helpful for apparel creators that like adding texture and design to their projects, like pillowcases, aprons, and more.

Piping Presser Foot – MO

Add a professional touch to projects with the Piping Presser Foot! By defining the edges or style lines of garment and house projects using the Piping Presser Foot, they can create projects pieces will think are store-bought! This foot helps sewists create projects with a more professional look thanks to the clean finishes.

This foot accessory is also great for adding that professional touch to quilts, cushions, and handbags.

Universal Blind Stitch Presser Foot (For Right & Left Needle) – MO

Working on some fun apparel? The Universal Blind Stitch Presser Foot is perfect for sewing a decorative flatlock! This stitch is ideal for their apparel projects because of its strength, commonly used in athletic wear. They can also create blind hem stitching, hide seams, or create beautiful texture on their blouses and add pintucks with this accessory!

MO Attachment Sets

If your family member or friend is a sewist who creates an assortment of projects or is a project focused on a hobby like quilting, checks out our MO Attachment Sets! These kits offer a versatile selection of presser feet that match the users’ needs depending on their sewing level and presser foot needs.

Practical sewing use and enjoy adding decorative stitching? Check out the MO Attachment Set 6pcs created for the MO-80CB. This set includes a Universal Blind Stitch Presser Foot (for right and left needle), Elasticator Presser Foot, Beading Presser Foot, Piping Presser Foot, Gathering Presser Foot, and Taping Foot. Perfect for a selection of projects, like apparel and quilting.

If they’re still building their skills on the MO overlock sergers, a set like the MO Attachment Set 3pcs is fantastic for beginners. Offering the Blind Stitch Presser Foot (for the right needle), Elasticator Presser Foot, and Cording Presser Foot, these pieces can help them start building their tool kit and works for both apparel and quilting projects.

For someone who’s practiced on the MO and is ready to test new skills like professional finished bags or piping on a quilt, check out the MO Attachment Set 6pcs. This set includes Blind Stitch Presser Foot (for the right needle), Elasticator Presser Foot, Cording Presser Foot, Beading Presser Foot, Piping Presser Foot, and Gathering Presser Foot. With these feet accessories in their arsenal, they’ll be able to go above and beyond when it’s time to clean up their project and complete a professional-looking end product.

Finally, if the sewist in your life works primarily on the MO machine, check out the MO Attachment Set 8pcs! With this large selection of presser feet options, sewists can easily create a versatile amount of projects, encouraging their skill growth! This set includes a Blind Stitch Presser Foot (for right needle), Universal Blind Stitch Presser Foot (for right and left needle), Elasticator Presser Foot, Cording Presser Foot, Beading Presser Foot, Curved Beading Presser Foot, Piping Presser Foot, and Gathering Presser Foot. With this set, they’ll be able to cover all the basics for creating a complete garment project.

We hope this helps you find the best stocking stuffer for the sewist who uses sergers in your life! From quilting to creating fashion to designing a home, having the right presser feet in your tool kit will make the next project more manageable. Which presser foot is on your holiday wishlist? Comment below!

Business Plus, JUKI Posts

JUKI Small Business Seminar: 5 Mistakes to Avoid in Your Small Business

October 29, 2022August 11, 2022by sewinwithjukiLeave a Comment

Mistakes have a bad reputation in society, and we always try to avoid them, but mistakes can be seen as a lesson. Most people are afraid of opening their own business because they don’t want to make mistakes. However, those who own a business know that mistakes happen, and what you do after that matters.

Business mistakes don’t stop your company from succeeding, but what they can do is help you figure out where you went wrong and help you create a better plan for the next time. Of course, you can’t avoid mistakes, but you can turn them into a learning experience and build a better company from them.

The good thing is that we can prepare for some mistakes and hopefully prevent them from happening! So today, we will go through some of the top mistakes new business owners make and how to avoid doing it yourself.

5 Common Mistakes New Businesses Make

Mistakes happen, and that’s okay! The key to avoiding them is having prevention plans in place. Here are the common mistakes we’re going to cover today and how you can avoid them:

Don’t Forget Your Business Plan
Know Your Finances
Don’t Spread Yourself too Thin
Know Your Target Audience
Don’t Forget Your Marketing Plan

Business Plan

Before you begin your business, one of the first things you should create is your business plan. This plan alone can help you succeed and stand out from competitors. What a plan can do for you is help you build momentum by creating a clear and researched idea that you can now put into play.

Many people who want to start their own business tend to bite the bullet and do so without constructing a plan. Unfortunately, when you don’t know your niche, finances, business model, and logistics, you’re setting yourself up for future problems. These mistakes will cost you money, time, and effort.

To avoid these mistakes, you need to create your business plan first and identify any unknown aspects before starting. For example, how are you going to ship your products? Where are you going to buy inventory from? How will you get your product out there?

Whenever you create or do something in your business, read back on your business plan to ensure your logistics, finances, and marketing can handle it. By creating your plan and having something to reference when making changes, you can fully comprehend what is happening in your company and improve.

Know Your Finances

When you don’t know your financial health, your company could be in trouble.

When you start your business based on a hobby, we often skip the part where we get our ducks for finances. However, ask any business owner, and they’ll tell you that knowing your finances is one of the most important things to stay on top of.

The good thing about business math is it’s pretty simple seeing how profitable your business can be:

Profit = Demand x (Revenue – Expenses)

The thing is, these expenses are everywhere and can pile up quickly if you don’t stay on top of them. Here are some of the costs you can accumulate in your business:

Operating
Marketing
Product
Shipping
Team

Here’s an example of the profit formula in play:

Assume 10,000 people are searching for handbags online per month. If half of this audience finds your e-shop, that is 5,000 potential buyers.

Now let’s convert these viewers at an average of between 1% and 2%; that’s 50-100 sales. So if your average order value is $100 and you have a net profit margin of 30%, your profit will be anything between $1,500 and $3,000 per month.

While these are rough estimates, if you’ve done the math on your product or service, you know what to expect once sales begin. Avoid common financial mistakes by keeping track of your potential profits and cash flow using the above formula.

Need help creating your business finance budget? Check out our article here on how to make your budget and calculate profit today.

Don’t Spread Yourself Too Thin

While it can be exciting to open up your shop, one of the common mistakes many make is selling too many products. We know that when one item doesn’t sell well, our first response could be to add new and exciting products, but this isn’t always the best solution.

Remember to focus on your brand, not the products, when it comes to deciding what merchandise you’re going to sell in your shop. For example, if your brand focuses on a niche for handbags, you shouldn’t post products that aren’t related, like pet accessories or gadgets. Knowing your brand and audience is how you’ll obtain sales.

A better example of adding a product is if you create handbags, you can add new products like wallets. It keeps within your niche and stays true to your brand. Spreading yourself thin with by-products can often be due to not knowing your brand or audience well, so it’s best to plan out what products you’d want to create first, then make and add them.

Know Your Target Audience

When you’re planning your business, take into account who your target audience is. The best research for this will lead you in the right direction for what products to create and where you can reach your audience. It’s easier to create a product for an established niche than to create a place for a product.

When it comes to researching your niche, keep in mind to review their numbers and analytics and how to interact with them. Keeping up with your niche can assist you in making sales, updating or creating new products, and building that connection between your business and the consumer.

Remember, even niches have niches, and finding your ideal customer can take time and research.

Have trouble finding your niche? Check out our article here for some tips to start today.

Don’t Forget Your Marketing Plan

You could have the best product in the world, but without proper marketing, no one will know about it. So if you’re setting up your online shop, that should mean you have a business plan ready. Within this should be your target audience. Creating your marketing plan should be easy once you know who your customers are!

Keep in mind that if you don’t know who your customers are or where to find them, you will have a difficult time creating a marketing plan.

Try and focus on a well-rounded marketing plan that hits all corners of your niche. Of course, some channels will have more traffic than others, which is okay! However, whatever channels you decide to market on, make sure that they receive the focus needed to get your brand and product out there. Whether organic (non-paid) or non-organic (paid advertising), ensure your plan is in place before opening your shop.

Have trouble creating a marketing plan? Check out our article here on how to write your marketing plan today.

Mistakes Happen, Be Prepared!

Don’t let mistakes be taboo for you and your company. No one can predict when things will go sideways, but we can be prepared and ready to bring it right back on track. Keep in mind these tasks below when it’s time to start your small business:

Make sure to create a business plan
Keep up with finances and have a budget ready.
Focus on what products are essential, and stay away from stretching yourself too thin.
Know who your niche is and how to reach them
Create your marketing plan before setting up a shop

These tasks may take some hard work, but you’ll be happier with the success rate of your company and the comfort of having something to follow along with or fall back on when those mistakes happen.

Are you ready to start planning your business? Join us here to learn more about how JUKI can help you become your own boss today!

2022 Promotions, JUKI Posts, New JUKI Products, What's New at JUKI

New Product Announcement: The New TL-15!

October 24, 2022October 21, 2022by sewinwithjukiLeave a Comment

Introducing the new JUKI TL-15! The JUKI TL-15 is a high-performance sewing and quilting machine. Continuing the TL straight-stitch sewing machine legacy, the TL-15 is packed with features to ensure industrial-quality sewing. These features include a drop feed for free motion sewing, an industrial subtension system for perfectly straight stitches, a variable speed control slider, a large work area, and six presser feet.

In addition, the TL-15 has a large work area of up to 23 inches (with an auxiliary table attached), the TL-15 can handle large quilts, handbag making, or home decor projects with ease. Experience this workhorse sewing machine today! Create quilts, home decor, apparel, and handbags with excellent stitch quality every time while the speed that the TL-15 offers!

Features

Foot controller with thread trimming function
Automatic Thread Trimmer
Automatic Needle Threader
Thread Tension Scale
LED Light
Sub Tension Unit
Maximum Sewing Speed Control
Predetermined Stop Position of the Needle
Knee Lift Lever
Even Feed Foot
Heavy-Weight Materials are sewn with Ease
Easy Bobbin Replacement
Adjustment of Presser Foot Pressure

Included Accessories

The TL-15 includes Upper Feed Presser Foot with Quilt Guide, Zipper Attaching Foot, Quilting Foot Front Open Toe, and 1/4″ Quilting Foot for free motion quilting as well as a foot switch stopper that allows you to disable the automatic cutter.

In addition, the TL-15 has a large work area of up to 23 inches (with an auxiliary table attached), the TL-15 can handle large quilts, handbag making, or home decor projects with ease.

Specifications

Learn more about the NEW TL-15 at your nearest JUKI Dealer. To find your local JUKI Dealer, click here today!

JUKI Posts, JUKI Spotlight

It’s Always Halloween with Christina O.

October 22, 2022October 18, 2022by sewinwithjukiLeave a Comment

With the fall season upon us and our favorite spooky holiday around the corner, we’re here to introduce Christina O, owner, and designer of Agashi! A handmade collection, the Agashi style focuses on modern gothic apparel & accessories; intended for those who love to celebrate Halloween every day of the year. Join us this month as we get to discover the history of how Agashi came to be and how Christina found her passion for fashion and running her shop.

From a young age, Christina became obsessed with sewing and crafting. From creating outfits that her Barbie dolls could wear to upcycling projects on her mother’s old Kenmore, Christina would constantly find a way to work on her craft. Then, with dreams of leaving her small town after high school to become a fashion designer, she focused on what she would need to do to achieve her goals.

Coming from a family where becoming a fashion designer seemed more like a faraway dream than reality, Christina was prepared to do everything it took. Evaluating her options, she entered her community college before transferring to Indiana University of Pennsylvania (IUP) for their fashion merchandising program. While her path to becoming a fashion designer changed for Christina and may have been different than she planned, her dream is still happening!

“It wasn’t going to happen easily for someone like me, and I was prepared to do whatever it took. Not having many resources will force you to become resourceful.”

While Christina admits she would’ve chosen the path of the self-taught designer over school, her hard work was beginning to pay off. After college, her downtime was focused on sewing and creating. However, after trying her hand at creating accessories for her shop, she soon realized apparel was her favorite project to focus on. By Halloween of 2010, she was able to move to Philadelphia, where she ended up meeting her future husband, Paul.

It wasn’t until 2013 that Christina launched her current fashion brand Agashi! With only $50 worth of material, she was able to put together a few harnesses and kawaii-style dresses for the first few months of her shop opening. Over the next couple of years, Christina would go on to add theatrical crinoline pieces and obtain some of her first custom-order customers, burlesque performers! This success was a step in the right direction, leading to her career change in 2015, where she could quit her day job and place all her focus on her brand.

It was in 2017 when Christina and Paul moved into their first home in Philadelphia. Agashi began growing faster than ever, surpassing their home space and pushing Christina to open up her first official studio space in 2018, including shop assistants. While the shop continued to see great success over the next couple of years, 2020 brought the shop to a slow down, causing Agashi to be brought back home after closing the studio due to the pandemic.

Due to Christina’s passion for the business, Agashi is still live and running! She also launched her first YouTube channel for sewing, DIY, and Behind the Seams content during the summer of 2020, creating a new connection to her community of followers and new sewists. During this time, she began modeling a new path for her business, one where her passion for creating fashion and teaching sewing skills could intermix. Now, Agashi offers smaller quantities of made-to-order wear at faster turnaround times, allowing Christina to slow down and push her passion for teaching into the mix.

One focus about Agashi that never changed was sustainable fashion. While she acknowledges that not everyone has the financial ability to only buy made-to-order, Christina sees sustainable fashion as “buying with a purpose and purging clothes slower.” To avoid over-production, Christina focuses on creating made-to-order pieces and upcycles 90% of her fabric scrap pieces when sewing.

“My entire process is slow, intimate, and intentional. I’m grateful to have customers who invest in my custom pieces. They aren’t ordering for instant gratification, but rather an affordable luxury item they can cherish.”

Battrix Velvet Bralette (made 100 from upcycled velvet scraps)

Avoiding offers from manufacturers, the quality of her work and products is what Christina focuses on when creating her apparel. With each project feeling personal, she continues to place a lot of thought, time, and labor into each stitch of her pieces. Her dedication and message seep into her packaging with a handwritten thank you note, sustainable packaging, and self-sewn reusable gift bags.

While the shop’s plans for sales may have changed, her fashion design hasn’t! Those lovers of the gothic aesthetic and Halloween can find a piece they’ll love in Christina’s shop. Christina was inspired by cinema with darker themes like Addams Family Values, The Dark Crystal, and The Return to Oz. She found herself naturally drawn to the characters portrayed, connecting to the “weirdos” of the films. As someone who grew up having trouble making friends, finding a connection in these films inspired her to design fashion for grown-up sizes. With a variety of minimal designs, horror lovers like herself can easily wear fashion with spider webs and bat wings, celebrating their gothic ways!

Her style inspiration can also be pinpointed to vintage lingerie catalogs and old runway shots from McQueen, Mugler, and Gaultier. Victorian and Rococo fashion inspire Christina heavily over today’s fashion, feeling that the style now is only a repetition of the past.

“Agashi is for anyone who celebrates Halloween once a year or every day.”

It’s this niche design and theme that brings attention to Christina’s shop, where lovers of all Goth and horror can find fashion pieces that fit within the modern world. Thanks to social media, Christina has been able to build a community of over 100 thousand followers that have followed along the journey to where the business is today. Whether they’ve followed because they found interest in the shop, or her recent videos showcasing tips and tricks to sewing, she’s been able to utilize these platforms to grow her business and expand her brand awareness.

As a business owner focused on social media for branding, she consistently posted content multiple times a week that revolved around her work and brand aesthetic. With Instagram being her platform, she’s focused on showcasing her work and her as a creator and behind-the-scenes looks. Focusing on building that connection between her customers and art is one of the reasons she’s been successful, with social media allowing her to connect with other creators, customers, and sewists.

While today’s social media can be more brutal to gain popularity on, Christina’s advice is to diversify your social media presence and focus on platforms that will help build your community. She recommends focusing on video content that’s popular right now and seeing how you can share behind the scene looks or process videos, as viewers will always love feeling like they can relate to you! Sites like Tiktok and YouTube are her favorites. This is thanks to their ease to use and the sewing communities that have been built.

Her new focus on sewing tutorials and tips is an excellent passion for Christina. When asked about her current sewing machine choices and what she would recommend for a new sewist, she reminded us that finding the perfect machine is just like dating!

“You want to know what you’re looking for and find the best machine to match your sewing needs and goals. And yes, just like dating, you will be disappointed with some machines.”

Her first tip for new sewists is to find a second-hand or vintage machine. Focusing on budget-friendly when entering a new hobby will allow you to get a taste of the craft while letting you hone your skills. A few basics, like a straight & zigzag stitch and a buttonhole feature, are perfect when starting off. Once you feel more comfortable or your skills begin outgrowing your machine, you can start focusing on upgrading and buying the suitable machine for you. For Christina, this answer comes in a rotation of 3 domestic sewing machines, 4 sergers, and 1 coverstitch machine, one being her trusty TL-2000Qi!

It was in August 2020 when she searched for a “straight stitching beast,” focusing on the features wishlist, the budget, and the space, she chose the TL-2000Qi. Looking for industrial power that would fit her studio space, Christina loves its power and the finished quality of her projects when she creates on it, using it for her final seams on every order. Her dream goal? All industrial JUKI machines!

Beyond her tips and tricks for sewing, Christina also has advice for sewists out there who plan to open their small businesses. “Always invest in yourself and learn from your mistakes,” she says, encouraging those out there to keep investing in their passion and to never stop learning. While Christina earned a degree in Fashion Merchandising, she still acclaims herself as a self-taught sewist and designer. She encourages you to find your best path, whether it be fashion school or self-taught, and to learn at your own pace to enjoy the journey.

Focus on building relationships with those in your community, and choose it over the competition. Christina focuses on finding her own identity and experiments by not comparing herself to others. Because of this, she’s been able to plan the new future for Agashi. With a new effort to prioritize her mental health, Agashi will begin scaling down on made-to-order apparel and start focusing on teaching sewing next year. This will include DIY sewing kits for clothing and accessories and focus on those who don’t have many resources to learn sewing beside the internet.

“There is plenty of space for everyone to succeed together.”

Grateful to the community she’s been able to build and proud of how the brand has grown and evolved over the years, Christina and her brand Agashi will continue to flourish in the fashion industry! We can’t wait to see the new changes soon to come, and we’re excited to learn alongside her followers! If you love Halloween or want to learn new sewing tips and tricks, join us in following Christina’s journey below and wishing her a Happy Halloween!

Find Agashi and Christina below!

Etsy (Paper Bats)