Have you wanted to start your own blog? In today’s post, we’ll teach you steps you can follow for creating your own blog today. Businesses, creators, influencers, and more can all benefit from having a blog. With this channel being a great way to back up your expertise, share your story, and inspire others, having a blog is the perfect addition to any business. Follow along as we go over what a blog is, where you can start yours, and tips for designing and writing your post.
What is a blog?
A blog can be many things. For some, a blog is a journal documenting their journey. For others, it’s a great way to promote their business plans and products. Focused on a specific topic, a blog is more personal than a news outlet and pushes toward creators having a deeper connection with their audiences. Whether we’re sharing our passions, teaching others, hoping to make money, or a combination of all of them, blogging can be a fun and rewarding venture.
Anyone can start a blog! Readers enjoy blogs because of the different personal perspectives they gain. With an informal and conversational style at the forefront, you can write about various topics without needing to be an expert, just a new view. In addition, readers want to know about your experience with techniques, projects, products, and more.
Now that you know what a blog is let’s start planning yours!
Blogging is also a commitment. You can choose the regularity for your posting; some will do it weekly, some monthly, depending on your preference and audience. The aim should be consistent and create content that people want to see. Bloggers rarely see results when they first begin, but those who stick to the idea find themselves in a new community.
Step 1: Naming Your Blog
Your blog name is a small preview of what readers can expect to find on your page. First, think about what you want to call your blog. Yourname.com? Yourbussinessname.com? Maybe you want to title the blog something creative and different and use a wordplay name like “That’s Sew Susy.” Get fun and creative when creating a name so it can stand out! Once you’ve written down a few ideas, the next step is confirming the domain name is free.
You can check with multiple ways to confirm if the blog idea is free. Depending on what platform you use to create the blog, they’ll have a check system that will inform you whether or not the idea is available. Some tips to keep in mind if your idea is being used, try different extensions (like .org or .net), or add small fluff words like “my,” “a,” or “best” (SewSusy.com vs. ThatsSewSusy.com).
Remember, most blog sites will offer a free domain with their site on front; (wordpress.thatssewsusy.com.) If you’d like to have a domain with only the blog name, this will cost a monthly or yearly fee; depending on the platform’s options.
Step 2: Finding Your Niche and Topic
Let’s go through those blog ideas now! While there are a wide array of blogs out there, there are always readers looking for new perspectives. So when it comes to choosing the topic for your blog, pick a topic that allows you to consistently create content without burning out the idea. The more breathing space you allow yourself, the more content you’ll be able to create posts that readers are interested in.
For example, if we’re creating a quilting blog, we don’t focus on only sharing patterns. Instead, by covering cover quilting as a whole and including pieces like projects, behind-the-scenes, how-to’s, personal messages, and more, readers get personal while learning new ways to approach their interests.
Keep in mind that blogs can often lead to opportunities for monetization. Whether through advertisements or connecting the blog to an e-shop, you want the message to align with your future goals. Just like creating videos for YouTube, or content for social media, look for what solutions and perspectives your blog can offer that differ from others out there.
Step 3: Hosting Your Blog
Once you’ve settled on the blog’s name and general topic, it’s time to research host sites. To fully create a blog online, you’ll need a hosting program and blogging program; luckily, these two programs usually come in a package deal.
The host is the website that readers will access. All your blogs will be stored and organized according to tags and design. On the other hand, the blog software is where you’ll write up and design the content for readers.
Below are 3 recommendations for hosting and building your blog. Each offers package deals that allow you to host and create your blog in one location.
WordPress.com: Designed to let you build your blog quickly, WordPress allows users to upload and manage media, text, blog posts, and eCommerce products online. Completely free and open to anyone who wishes to download the program, WordPress is both popular and influential.
Completely hosted by Automattic, bloggers only need to choose a free or paid plan and the domain. All other aspects of hosting are handled by Automattic and WordPress directly. Easy to use and set up, WordPress offers creators a variety of template designs that can be edited to fit their theme and topic. You can also include plug-ins for an eCommerce store, blogs, social media channels, and more.
There are multiple payment plan options, ranging from freelance bloggers to businesses requiring more storage and freedom in design and coding. Powerful, WordPress is known for being one of the top blog sites for creators.
Wix.com: Wix offers accessible design features and free or paid subscriptions for your site. In addition, you can easily add in media content like videos, photos, and PDFs, as well as a variety of applications that can interwork into the blog. In this case, you can easily add applications for e-shops, reservations, and so much more.
Like WordPress, Wix offers blog creators an opportunity to host and build their blog on one site. In addition, their site will offer full technical support, even on free accounts, and has a beautiful SEO system to help you get your blog up on search platforms.
Squarespace.com: Stylish and easy to edit, Squarespace is comparable to WordPress for its power and popularity. Offering over 140 template designs for your blog, Squarespace focuses on keeping a clean design for their sites, adapting the screen size for tablet and phone users on its own. Like the two programs stated above, users can host and create their blogs on one site.
The only cons of working with Wix is that larger websites exceeding 50 individual pages experience slow loading or difficulty. You’ll need to look for alternatives like WordPress for a more prominent website host.
Squarespace offers bloggers the opportunity to create teams with multi-author functionalities, engage readers with their comment features, and allows you to easily organize and schedule your blog posts. Thanks to their Squarespace application for bloggers, you can also blog on the go! With a larger page limit than Wix, hosting up to 400 pages while containing excellent resolution and speed, Squarespace can be a great alternative to WordPress for your website needs.
The cons of working with Squarespace are that you can’t create a large assortment of menu items, as this will slow to load down, and all save when editing automatically publishes onto the website in real-time.
Once you’ve decided on your host and blog site, you can begin designing! Look for designs that relate to your topic and theme while offering easy navigation for readers and a clean look. All programs we’ve recommended above come with built-in templates that can be edited and improved according to your needs.
Step 4: Writing a Blog and Publishing
Let’s begin with setting the site up and creating the content readers should view when they first find your blog. Some basics to set up on your blog are the about page, contact page, and any other page readers should browse with your focus.
Other items you can add to the site include a photo of yourself, a logo, images, a comment section, your social media channels, and other applications to which you’d like readers to have direct links. Your blog represents yourself and the topic you’ve chosen, so make sure to have fun designing and personalizing the site!
Moving on to the blogs themselves, focus on being informative and engaging! Our top recommendation for bloggers is to create a supply of idea topics and plan ahead to ensure you’re always on track for posting. Remember, consistency is what builds your blog following. Using a calendar or spreadsheet is perfect for keeping those ideas organized and will help the creative process go smoother.
When you write your blog, there are key aspects you should focus on like post titles, engaging and lengthy information, original content, and editing. No matter what topic you focus on, having an intriguing article title will bring a reader’s attention. Likewise, having engaging and informative information in your article while keeping it personal and including your perspectives will keep readers coming back.
Need ideas for your blog post? View below for posts you can include in your schedule.
- Curated content: Focusing on your niche, these blog posts gather valuable pieces of information that readers are interested in learning about.
- Topical content: stay in touch with current events and topics in your niche! Readers will enjoy seeing your perspective on current happenings in your community.
- Visual content: Incorporate photos, videos, sound clips, and more to engage readers beyond reading.
- Feature pieces: Interview popular creators and businesses in your niche! Networking and spotlighting others in your community is a great way to meet new friends and bring new readers to your site that are in the interviewee’s community.
- Evergreen content: answer your blog posts’ questions and educate readers on your niche topics.
- Interactive content: Countdowns, quizzes, word finds, giveaways, and so much more will encourage audiences to interact with your site and blog. In doing so, they’ll help your SEO and give you a better insight into who your readers are.
Step 5: Getting Your Blog Out There
Now that your blog is running let’s get some readers! The first step is creating a plan to promote your blog. Then, follow along as we go over strategies you can implement to start getting your blog out there.
- Word of Mouth: Contact your friends, family members, and colleagues to tell them about your new blog! By asking them to visit, read and follow, you’ll begin getting your site out there and raising awareness. Encourage them to share your blog posts, and don’t forget to thank them!
- Social Media: Whether you use your personal page, or create a business solely for the blog, getting your blog link onto top social sites like Instagram, Facebook, Twitter, and Pinterest is the place to start. Post relevant photos, videos, and announcements for your blog on these sites to bring attention to your brand and writing. Asking friends and family members to share your profile and links will multiply your reach and help you gain that following you’re looking for.
Another significant aspect of social media is networking and using their search systems to your advantage! Reach out to other members of your niche, and use notions like hashtags and profile tags, to raise your posts on the algorithms.
- Interacting with other creators: One way to create a name for yourself in a community is by interacting with other creators’ content. Leave comments, like their posts, re-share and more to begin building those connections within the community.
When you build these connections, you have a higher chance of broadening your audience and the opportunity to speak with others in your niche. In addition, this is an opportunity to create bonds leading to future collaborations and new projects.
- Interacting with your readers: Let them know you care and interact with them! Whether liking their posts, replying to comments, or discussing your blog topics, readers like to know the author cares about their community.
- Post regularly and keep in contact: Consistency is vital when building your blog. So create that calendar we mentioned and follow a routine for posting. This will keep readers engaged and waiting for a new post each time. Also, don’t forget to create an email list! This way, you can keep in direct contact with your readers and keep them updated when new posts or news about your brand are happening.
Step 6: Enjoy Your Blog!
Whether you created this blog for your small business, or your hobbies and passions, remember to enjoy the creative process! While building your audience at first can be difficult, remember these projects take time. So post regularly, engage with your community, plan ahead, and you’ll begin seeing your audience and opportunities grow.
Focus on creating content you’re proud of; remember, this project can be a stepping stone to new opportunities!