JUKI Spotlight: From Bio to Quilting with Jessica Dayon

From her days in biochemistry and biology to becoming an author, quilt creator, and pattern designer, we’re so excited to introduce Jessica Dayon! Author of three pattern books; ‘A Year in Solids’, ‘Season to Taste: Quilts to Warm Your Home All Year Long’, and the upcoming ‘Precut Parade’, releasing August 1st, we’ve asked Jessica to join us and talk about her life in quilting, and journey in becoming a pattern author.

Like so many of our readers, Jessica’s journey starts with a pull towards quilting. Coming from her background as a scientist, with a degree in Biology and Biochemistry, she hadn’t tried quilting before. But, with no connections in the quilting world at the time, she decided after her 4th child to dive in! After being bit by the quilting bug in the summer of 2017, she began teaching herself and fell in love with the craft. Her first project? A table runner for a birthday, one that was never even completed! It did, however, open the door to quilting and hasn’t closed since.

“The first day I started quilting, this little fire was ignited inside of me, and it’s been burning ever since. Quilting is my passion.”

With each day that passed, she continued to work on the aspect of making a quilt and improving her skills. Pushing herself to learn new skills for the sake of learning, she attempted new methods and tricks for quilting her projects.

In 2017, Jessica also decided to open her Instagram account to document her journey and share her work. She still remembers having less than 100 followers and the excitement that came when a new one followed. To this day, she is still in awe when she sees new followers join her page. Currently, Jessica’s following topples over 76 thousand followers, a community focused on inspiring each other in their quilting journeys.

“I work hard and I love sharing and engaging with my followers. I hope they feel valued and inspired by following me. I want to share the joy of creating every day with them. I’m grateful for the community that I’ve built there.”

As her skills grew, she decided it was time to start creating patterns. Working hard to understand pattern creation, she began designing patterns after only one month of quilting.

Sitting at her computer, Jessica would design quilt after quilt, constantly creating. Thinking of the design was the easiest aspect when she began writing patterns. With hundreds of designs currently saved on her computer, it’s no wonder she went on to author and design pattern books. Within a short timeline, she found the most challenging part of becoming a pattern author has been the time constraints from publishing. Teaching her to work quickly it’s now become a strength to begin and finish a quilt quicker than she would have imagined possible when she first started.

Fireworks – Contributed to Red & White II

Inspired by the freedom of creating, Jessica focuses on not pressuring herself to finish one project at a time. Instead, she allows her creativity and curiosity to flourish and wander, moving from project to project, not restricting herself to one at a time.

“When I’m at the sewing machine and I’m working on a project, sometimes my mind wanders to another block and I just have to make it. I don’t stop myself when the urge to do this arises.”

Knowing she’ll go back to her original project with a focused mind, she’s found letting herself have this freedom while creating removes pressure from her work. Even if a design doesn’t come out how she expects, she’ll just design another and another until she’s happy with the result.

Just like she creates, Jessica allows her designs to wander in style too! Not picking a distinctive style, she creates using her TL-2010Q sewing machine and a versatile collection of fabric types and patterns. Easy to take care of and use, Jessica loves recommending the TL-2010Q to quilters out there! While she chose the machine for its features and price point, she’s found the TL-2010Q to be highly reliable, accurate, and speedy.

Depending on her mood, she’ll select patterns and styles that speak to her and fill her up creatively. Instead of boxing her style and creativity, which Jessica believes would lead to burn-out, she focuses on her creative self-guide to create her designs.

Abloom – From ‘Season to Taste

As for her pattern books, Jessica focuses on creating themed designs! Allowing her creativity to flow; her books focus on patterns that inspire her while hopefully inspiring those who use them. For example, in her pattern book, “Season to Taste: Quilts to Warm Your Home All Year Long,” Jessica focuses on quilt designs for all four seasons! Centered on the seasons, with each season having three quilt designs, you can see her creativity flourish with each pattern being different and beautiful.

Her best advice for pattern creators trying to sell their work is this, “I recommend staying true to yourself and your style. There is room for everyone who wants to design patterns. Each person is unique, and you don’t have to do things like anyone else… it’s better if you don’t! Being your own, authentic self will get you far. Hard work will get you even further.”

As a pattern creator and author, she advises creators to be mindful of the work that comes with this venture. From marketing to IT, you will be the one to do it all when you first start your business. While it can seem overwhelming at first, taking each step one at a time has been her motto. Her recommendation is to write your goals down, like a skill you need to learn or a marketing project that needs to get done and work towards each one.

As we eagerly await Jessica’s next pattern book, to be released this upcoming August, we’re excited to share she has even more in the works! Keep an eye on Jessica’s social for future quilt-alongs, new pattern books, and possibly, even classes one day.

“Quilting is a major part of my life now. It is my passion – There are so many wonderful things to do in the quilting world, and I want to do them all!”

Scrappy Sampler

To learn more about Jessica, her pattern books, and her quilting journey click on the links below and join her socials today! We hope this spotlight encourages you to begin writing your own sewing and quilting patterns, and even possibly publishing them one day!

What theme would your pattern book have? Let us know down below!

Jessica Dayon’s Links:

Click here to download the Scrappy Sampler today!

Check out Jessica on Instagram today here!

Learn more about Jessica and her journey here!

How to Self-Publish Your Pattern Book

Do you remember the first time you created a sewing pattern? Have you sold one yet? Pattern creation in sewing and quilting is a skill that many learn to love and participate in. Whether they’re creating quilts or their closet, pattern creation allows you the freedom to truly form an idea straight from your mind. Once others start noticing our designs and appreciating the final project, we may decide it’s time to start selling these patterns. But how do you publish and sell a pattern book?

While there are many ways to go about being published; agents, publishing houses, and book deals, we now have the option to self-publish our books thanks to the internet. Today we’re going to talk about how you can self-publish your pattern book right from home, using the right tools.

Creating Your Pattern Book

Let’s start with your pattern book. If you’re reading this, you most likely already know how to create a pattern, so let’s break down turning this into a pattern book.

  1. Create a Theme and Outline

Before starting this journey, sit down and decide what type of patterns you’ll be focusing on (quilts, child apparel, workout apparel, etc.) From there begin drafting an outline of how you would like your book to flow.

  • Assign Yourself Writing Time

When it comes to creating a book, whether it’s fiction or patterns, it can be time-consuming! Make sure to set aside time in your days so that you can focus on writing your patterns. Our best tip? Set yourself an end goal date for the best results. 

  • Ask For Help

When writing your first pattern book, it’s best to have outside assistance proofreading your work, testing your patterns, and confirming the flow of the book is understandable to the skill level you’re marketing to. For example, if your pattern book is geared towards beginners, we recommend being detailed in the little things.

Finding Your Front Cover and Book Design

Most people will judge a book by its cover, so make sure that your cover is eye-catching and true to your pattern designs. Self-publishing books still compete with other booksellers, and you want your book to garner attention.

Some will be able to create their front covers, but for those who want a more professional design, there are websites that allow you to hire creative designers for affordable prices. If you choose to design your front cover, here are some tips to keep in mind:

1. Research other pattern books and review the designs that grab your attention. Decide what works best, and what you find eye-catching, and think about how you can create a cover that will draw attention to your work.

2. Remember, your work will be sold online as a self-publisher, so the graphics used to sell your book will be minuscule. Keep this in mind when designing your cover so that you stay away from designs too busy, as that would make the image difficult to see, or using small details that would be overlooked as a thumbnail image.

3. Choose a title font that is legible for viewing and easy reading and a title that is eye-catching and captures your work well.

4. Don’t forget the spine and back cover! While not seen during online shopping, customers will see this after purchasing and we want to make sure the whole design is complete and follows your front cover.

If you choose to design your book, below are a few design programs you can consider using:

–         Adobe InDesign

–         Canva

–         Affinity Publisher

–         Shutterstock Editor

If you choose to hire a designer for your book, below are a few sites we recommend checking out that offer designers for hire.

–         Fiverr

–         Guru

–         Reedsy

–         Upwork

How and Where To Publish

The next step is thinking about how you want to sell your books. Depending on how you choose to publish, this will affect your channels of distribution and the format you sell in.

Print on Demand

A concept used by self-publishers due to its low cost, this publishing idea allows you to print books when purchased and removes the aspect of creating copies and stocking them. For example, ‘Lulu Direct’ is a self-publishing platform for printing and distributing books with a large style selection you can choose from to personalize. For other platforms, you can check out Acutrack and Blurb.

Kindle Direct Publishing – Amazon

Amazon’s self-publishing platform has seen a rise in popularity due to the ease readers enjoy while using its platform. With over 50% of the printed book market being sold by Amazon, your book has a high chance of being viewed thanks to the Amazon algorithm. Using reader’s recommendations, your book will be placed in front of new customers without your assistance.

The way amazons self-publishing works is through print-on-demand fulfillment and the option for e-book sales. E-book sales must be exclusive to Amazon if sold on their platform, but physical books are free to be sold on their site and anywhere else. Amazon will handle printing and shipping, with a percentage of royalty credited to the creator. 

Selling on Your Website

If you have a website for your business, you can link your account with a program like ‘Lulu’ to begin directly selling books to customers. By integrating Lulu and a website platform like Shopify, you can sell print-on-demand books and control your shop sales and marketing with Shopify.

Another option is buying your pattern book in bulk from a print-on-demand publication and selling it from inventory on your site. This option is best for offering faster delivery instead of having a multiple-day wait time for printing.

Formatting Your Book

Once you’ve decided how and where you’re going to sell your new pattern book, let’s cover the formatting aspect. Depending on the platform you use for publishing, this will affect how you will format your book.

For example, if you choose to use Amazon’s platform they require you to create two different format downloads for sales. One is the manuscript, the manuscript must include all the pages inside your book. Next is the cover, this file will include the design covers you’ve completed for the front, back and spine of the book.

Make sure when creating your format for the pattern book you mind the margins and trim of your work. Depending on what book size you choose to publish in, make sure your book measurements transfer correctly before printing.

To start, place an introduction, cover the chapter/section breakdowns, go over the symbols you’ll use in your pattern book, and cover key details the reader should mind.

If you choose to section off your books, for example by designs, seasons, or projects, make sure to create distinct chapter marks for sewists to follow along and easily find the pattern they’re looking for. Creating a pattern book that is easy to read through will allow sewist to enjoy your work best.

Launching Your Pattern Book

Like any other product you’d sell, it’s time to start marketing and planning your selling space! Below are the steps you should take before launching your book.

  1. Make sure your channels of sale work

Confirm that your program is in working order and receiving payments. Run a ‘test purchase’ and go through the site like a buyer, even purchasing a book if you’re working through print on demand. This is a great way to confirm your sale process is in order and will work for future sales.

  • Setup your website

If you don’t already have a website for yourself, make sure to get a basic one up and running! Think of your website as a ‘home’ for all your sales, products, and yourself. Here is where you will lead your social media channels and sales, to create a customer base and audience. This will make it easier for customers to get to know you.

  • Create an email marketing list

Building an audience isn’t easy, but one of the best ways to do this is through email marketing. Through this platform, customers can keep an eye out for future book projects, updates, and patterns. We recommend setting up a sign-up that allows visitors and customers to place their emails for your records.

  • Use an analytics tool

Last, but not least, keep an eye on your analytics! Website and storefront analytics is the best way to understand your audience, customers, sales, marketing goals, and more. Programs like Shopify come with a built-in analytics program, but Google Analytics is free to use and available for all.

Market and Sell Your Book!

Once you’ve created your pattern book, set up and tested your shop, and planned your marketing and website, you can begin getting your book out there! To help you find your customers, we’ve created a list of marketing ideas you can use for your new pattern book.

  1. Share excerpts from your pattern book. Whether it’s one free pattern to bring in interest, or a section where you dive into a technique, showcasing what people can have and learn is an amazing use of attention-grabbing.
  2. Encourage reviews! Reviews will bring attention to your books, and assist in sales since this will assist the algorithm in recommending your product to other customers.
  3. Social media ad campaigns are exciting! Whether you decide to use Facebook, Instagram, or Pinterest, these campaigns can help you get in front of the right audience. Keep in mind that social media campaigns come at a cost, so we recommend setting aside some money for social media ad work if you choose this route.
  4. Network and get your name out there! Whether you co-host podcasts, jump in on blog and forum spaces, or work with another sewist, bringing attention to yourself and your brand through word of mouth and others is a great way to build your credibility and expand your audience.

Need help creating a marketing plan? Visit us here to learn how to write a marketing plan today.

Keep It Going

You’ve now published your first book! The best plan is to keep promoting yourself and working on your patterns. As you enjoy the journey of creating and publishing pattern books, continue focusing on your marketing strategies, sales analytics, and building your profile and website.

Don’t be discouraged if you don’t see rocket sales when you first launch, as these types of things take time! As you continue to work on your patterns and skills, you’ll find yourself gaining a deeper understanding of the business aspect of it all. We hope this inspires you to publish your pattern book! If you created a pattern book, what type of patterns would you focus on? Let us know in the comments below!

Let’s Create A Quilt Pattern

Have you been dreaming of a quilt idea, but you’re not sure how to bring it to life? At JUKI, we want to help you elevate your quilting skills, which comes with learning how to create your own quilt patterns and designs. So we created a base for you to start with different methods to make a pattern and applications that can assist.

Start from the Beginning

Before we can dive into creating a pattern, let’s touch base on the creative process it takes to get there. One of the best things you can do is begin a design journal, where you can jot down notes, attach scraps of fabrics, place photos, and more that will lead you to create the design you’re imagining.

Learn to upload your ideas into a digital surface. You can redraw and clean up your designs from their sketch versions here. Create a library and label it with a title like ‘New Patterns’ to keep up with your ideas. With this digital organization, you can keep a hold on pattern ideas and add touches as inspiration comes until you have a quilt design you’re ready to work with and bring to life.

If this is your first time designing a quilt, and a blank page seems daunting, lean into the power of self-imposed limitations. Create with quilt size in mind, limit yourself to fabrics already in your arsenal, hold yourself to only using 6 fat quarters. When you start off, creating limits on designs creates a constraint on specific variables, allowing those free variables to make you think outside the box and design quilts you wouldn’t have created otherwise.

Breaking Down A Quilt

Let’s begin by breaking up the layout.

Look at your design and find the repeating elements. Here is where we’ll start forming the blocks. Figuring out your blocks is usually an easy process; however, working more towards modern or complicated patterns can be more challenging. When you first start creating your patterns, start with repetition and begin building your blocks for the quilt and pattern from there.

As you design your quilt, figure out the arrangement style you plan to work with. While some block designs need to be in even numbers for the quilt to come out right, other times you can create symmetric blocks that allow you to use either odd or even numbers. Remember that patterns can be built with one size in mind or edited for different size options. If you’re someone who plans to sell their patterns, customers look favorably upon having the option to choose sizes.

Once you’ve determined the design and size of your quilt, you can choose between adding borders or not. Borders are an excellent addition for multiple reasons; cleaner finish, more breathing space when creating, or as an addition to the size of your quilt pattern. Depending on your design, you can widen or tighten the border size and allow those who use your pattern the option to decide what best fits them.

Keep in mind that a quilt block size averages 6″ to 18″. You have the option to create other shapes like triangles, rectangles, and more if you want to venture away from traditional squares.

Guidelines for Pattern Creating

Now that we have a design idea, we can begin writing instructions. As you start creating the instructions and erasing and creating some more, you’ll begin to build an instruction guide that others can follow along with. Here are some things to keep in mind when writing out your pattern instructions.

  • Who is this pattern being marketed to?

Break down your pattern and think about who will be trying to follow along. New quilters will need more instructions than advanced quilters that don’t need much detail. Keep this in mind as you add instructions, tips, and illustrations to your work.

  • Instructions

Patterns don’t usually have instructions on basic techniques, like baste, quilt, and bind. Still, it usually includes instructions for advanced techniques like binding corners and adding curved piecing. To keep patterns from being overfilled with instructions, you can include links to videos and blogs that dive deeper into specific techniques.

  • Keep A Pattern Piece Library

Your first pattern creation might be complex, but once you have a few under your belt, you’ll find that it’s easy to re-use previous patterns when creating new ones. If you keep up with past projects and use them as foundations for new ones, you’ll save time, and your patterns will begin advancing.

  • Be Consistent

If you’re writing patterns to share with others, make sure to be consistent in quilting terms. When it comes time to patent your patterns if you’re choosing to sell, not having the correct terms can cause you to lose the patent. The consistent format also includes focusing on writing your measurements, quilting terminology, and your action and verb tenses. Keep in mind to label your fabric pieces, like Fabric A and Fabric B, so that the instructions are easy to follow.

Breakdown the Quilt Measurements

Now that we’ve moved on to instructions, math is the most crucial factor. Follow along as we go over a quilt example to show you an easy way to calculate your quilt squares and cutting requirements.

Step 1: Quilt block and Cutting instructions

Let’s begin by breaking down the block into its individual components. Our example quilt comprises a 3 x 3 arrangement of components.

Let’s break down these pieces further! Include pieces like HST components here.

You are now at the individual fabric pieces if you’re creating a simple quilt like we’re showing here. However, if your designs are more complex and have more components, keep breaking it down until you’ve hit every piece you need for each block.

Now that we know the individual pieces needed let’s multiply the fabric pieces per block and place that in its own column. Our example quilt will have 12 blocks in a 3×4 block placement, so we will multiply by 12. Once you’ve calculated how many blocks you’ll need, your last column should showcase how many fabric pieces you’ll need for the project in total.

Now that we have the pieces planned for our quilt, let’s move on to creating cutting instructions.

A. Charm Squares: 24 are used as-is for making the HSTs (6” x 6”) and 12 trimmed for the centers of each block (5 ½” x 5 ½”).

B. Minimum background fabric required:

                1. Figure out how many pieces can be cut from a single width of fabric (WOF) strip for each of the fabric pieces:

Dividing 50” (our assumed WOF) by 5 ½” you get 9.09 so round down to 9. You can get 9 squares 5 ½” x 5 ½” from each 5 ½” x WOF strip.

Dividing 50” by 6” you get 8.333 so round down to 8. You can get 8 squares 6” x 6” from each 6” x WOF strip.

                2. Divide the number of fabric pieces needed by the number of pieces you can get per strip to figure out how many strips are required.

Our example pattern requires 48 background squares (5 ½” x 5 ½”) and you can get 9 squares per strip so 48/9 = 5.333 which rounds out to 5. In this case, to cut 48 squares, you will need 5 strips of 5 ½” x WOF.

Our example pattern also requires 24 squares for the HSTs (6” x 6”) and you can get 8 squares per strip so 24/8 = 3. To cut 24 squares (6” x 6”), you will need 3 strips of 6” x WOF.

Step 2: Let’s Add a Border!

A finished quilt looks great with a border! Let’s go over how to figure out the strips you’ll need for the border.

Here’s how to figure out your yardage for the side borders:

# of blocks x-height of blocks (unfinished) – ½ times [# of blocks -1]

To create the top and bottom borders, use this equation:

Quilt top width + side border thickness + the side border thickness – 1″ (for seam allowances).

Step 3: Find The Yardage For The Quilt Top

To calculate the yardage of background fabric needed, multiply the number of strips times the thickness of the strips for all of the strip sizes you use.

Step 4: Include Binding Fabric Measurements

Calculate the binding fabric (for a straight grain), by adding up the lengths of the 4 sides and adding 10″ of safe space before dividing by the width of fabric.

Step 5: Don’t forget the Backing!

This is a simple measurement; we recommend adding an 8″ overhang, 4″ on each side, to your quilt top width. This is basic for all quilts and what’s usually required by quilters. The best thing to keep in mind is that programs available on your phone and computer can assist with calculating these measurements. For example, Robert Kaufman has a free mobile app to calculate borders, binding, backing, and more.

Let’s Create Our Pattern Sheet

Once you’ve finalized the sizing needed and the designs you’ll create, we can begin putting together a physical pattern. There are programs available to quilters that can help you create patterns. Whether you choose to use programs you might already have, like Microsoft, or invest in higher-tech ones like EQ7 or EQ8, we broke down a few you can look into.

Design and Pattern Layout Programs

Microsoft PowerPoint: This program can be found in most electronics and is universally used. It’s great for the basics when starting off and is very user-friendly. The only setbacks are aligning blocks can be complex, and vector images aren’t accepted.

Electric Quilt (EQ8): This is an excellent program for editing quilts, and it allows you to break down quilt designs so that you can export portions at a time. However, it is challenging to create HST’s and can result in low-quality images in the export process.

Adobe Illustrator: This program is perfect for those that enjoy advanced artwork. You can create vector images and obtain high-resolution photos, and there’s an extensive resource library available for any learning curve. The cons of this program is that it does come with a fee of around $20 per month.

Adobe Indesign: This program is best for pattern layouts and offers the most professional quality. Like Illustrator, it does come with a monthly fee and learning curve.

Corel Draw: Perfect pattern designing and layouts, Corel Draw allows you to create art, export in vector files for high-quality images, and hit a lower cost point.

Images and Graphics to Include

Illustrations:

  1. Cutting: if you have an efficient way to cut, include how in the instructions
  2. Block Piecing: The majority of your illustrations will show the pieces assembled together. We recommend starting from the finished block and breaking down from there.
  3. Quilt Top Assembly: Showcase how the blocks go together into the quilt top.
  4. Optional: Include how the backing is pieced, bonus tips, and templates.

Text:

  1. Introduction/notes: Describe the pattern, inspiration mentions, and more.
  2. Material requirements: List all material requirements, including sizing.
  3. Cutting: Include the calculations and measurements needed for cutting.
  4. Block assembly: Walkthrough creating the blocks and assembling the quilt.
  5. Quilt top assembly: Walk through the instructions of piecing the blocks together and assembling the quilt.
  6. Finishing: Walk through the backing, binding, batting, and more instructions.

When you’ve completed creating a pattern, creating a PDF file is the last step. This file format is the most commonly sold in pattern networks and is the easiest to access across platforms.

Get To Testing!

Lastly, before selling your pattern creations, it’s time to go through some trial testing. Share this pattern with trusted friends and family members who can review your work and provide feedback. Request that they confirm the measurements were correct, that the pattern was readable and that they’re able to follow, and more. Use this as an opportunity to spruce up your creation for potential buyers. Then, build the pattern yourself and see what could be added or removed in your work.

Time to Publish!

Once you’ve triple-checked your pattern and decided it’s time to publish, take time to determine how you’re going to sell and where. Digital PDFs are the easiest to share and sell online, and printed patterns can be sold at markets, shows/events, and local quilt shops. Look into E-shops like Etsy and Craftsy when starting off your online shop, and if you choose to go physical, contact your local artisan markets and quilt shops for possible sale opportunities.