Tag: home business

Business Plus, JUKI Posts

JUKI Small Business Seminar: Choosing Your Business Name

by sewinwithjuki10 Comments on JUKI Small Business Seminar: Choosing Your Business Name

Choosing the right brand name can be the stepping stone to a successful business. A brand name that is memorable and catchy can give you an advantage when it’s time to market your business. When potential customers hear your brand name, you want them to remember you and think about your small business, setting you up for long-term success.

When you’re starting your business, we know how hectic it can be to think of a name on top of what you’re selling, who, and how. So follow along as we show you some tips and tricks to choosing your business name that will help you stand out from your competitors.

Best Shop Name Generators

Sometimes we need a little help or inspiration picking our company name. While it may feel like all the excellent store names have been taken, there are still many options out there!

Using a name generator is helpful for two reasons. First, it can help you come up with your business on the spot and create the perfect representation you need. Or two, it will give you ideas that you can later on work with and make your name. Below are some generators you can visit to help you create your business name.

How to choose the perfect shop name

As a small business having the correct name is crucial to your success in the e-commerce world. Having the right name can bring attention and new shoppers to your site and showcase your individuality to customers. Remember, choosing the right name will lead to success in branding and awareness on search engine sites. Below are some tips to keep in mind when choosing your name:

  • Creating a short and simple name is the right choice for a few reasons. For example, you’ll have less mispronunciation from customers, it will fit in your marketing campaigns, whether it’s physical business cards or social media posts, and it’s memorable.
  • Finding the right name can be challenging, especially with companies popping up daily. However, don’t let this discourage you! It’s a big world with many niches in the market and finding the right name for your business and niche only pushes you to be creative.

If you’re having trouble creating a name, follow the steps below.

  1. Keep it Short and Simple.

Combine different words that relate to your industry, and keep them short. Try to aim for words that rhyme or that alternate.

Tweak an existing word or create one of your own! Many companies like Skype and Häagen-Dazs began as gibberish and are now household names. Don’t be afraid to be different and have fun when creating.

Be personal. Create a company name that relates to you on a meaningful field like an old nickname, family pet name, or other nicknames that resonate with you. These quirky names can be the perfect title for your business and create that personal touch many customers love.

2. Dare to be Different

Research your competitors and see what popular names are out there in your industry or niche. Then, be different and avoid familiar rhymes, gimmicks, or phrases. This way, when it’s time for someone to look up a company in your niche, your individuality will show. Do the same when thinking of your slogan or mascot if you choose to have one, as each difference will help you stand out even more.

3. Is it Available?

Keep in mind to research your ideas before sticking to one. By heading to your favorite search engine and researching your company name ideas, you can see what companies out there might have the domain already attached to their business, pushing you to either tweak yours or choose another from your list. You want your domain to represent your brand and make an excellent first impression.

If you’re choosing to sell on an online shop platform like Amazon or Etsy, review what shop names are out there already. This will help you succeed by confirming that your name is not lost in the pool of shop hosts and also help you edit your shop name to avoid confusing future customers between your shop and others.

4. Finding your Inspiration

If you’re having trouble finding a name so far, think of themes that you can focus on for your business and work from there. Trends, nostalgia, fandoms, and even other languages can be inspiration when thinking of your shop name.

Think of what’s around you in day-to-day life that can be used as a catalyst for your creativity! Follow along with conversations, pay attention to your day-to-day sayings and jokes, your hobbies. All these things can give inspiration if you look close enough, helping you personalize your shop and create a name that represents your brand and yourself.

Why the Name Matters

Finding the right name for your brand goes beyond just putting a few words together. While this might seem like a difficult task at first, it can also be an enlightening and fun experience describing yourself and your company in a few or even one word. Put the time and effort into this as you would everything else in your shop, for a shop is only as strong as its name! Your name is how customers recognize you, so make sure it’s a name you are proud of. Remember that word of mouth is free, and you don’t want to miss out on that.

What advice would you give to those deciding on their company name? Let us know down below!

Business Plus, JUKI Posts, Tajima Sai

10 Reasons to Start an Embroidery Business

by sewinwithjukiLeave a Comment on 10 Reasons to Start an Embroidery Business

Starting an embroidery business is an exciting and growing venture. If you’re interested in starting an at-home business, embroidery is a great option, especially for those with creative ideas that others would love in their niches.

Below, we will give you ten reasons why the embroidery business could be the best idea for your new venture with a machine like the JUKI Tajima Sai.

Keep Your Space

When you start an at-home business, you may not have the space available for a large machine and equipment. So finding a single head embroidery machine like the Tajima Sai or similar is a great idea because they’re for compact spaces.

Minimal Set Up Cost

Starting a new business, we want to create something low-cost to create to achieve a profit. Therefore, the initial money you put into an embroidery business doesn’t require a considerable amount. For example, the Tajima Sai can be found for under 12K with software and supplies included. Many machines will also have training videos or resources for starting users.

Supply Cost is Low

When it comes to buying supplies for a business, you want to make sure that it will be a profitable outcome. For example, a 5000-meter cone of embroidery thread is under $7.00, and the line will last for many projects.

Creative Freedom

Creating merchandise can be a great experience! If you have many ideas, owning a business that allows you to create is perfect. You can find yourself in many niches, whether it be creating for hobbies you enjoy, TV shows or movies you follow, and more; there is a customer base for everything.

Flexible Work Hours

When you own a business, you’re able to create work hours for yourself. This can be a great side business for many after their workdays, at night, or on weekends and special events. The ability to choose when and how you work is a pro for many owners.

Profitable Business

It makes sense that when you start an at-home business, you want something that will be low cost with high profit. The great thing about embroidery is the low cost of supplies. Remember that you will never receive 100% profit on an item you create, but hitting 10% profit is average and hitting 20% profit is good!

Customer Demand

Small businesses are currently experiencing a boom! With social media and the online network at your disposal, small businesses are constantly growing and creating audience bases. However, while there are many in the game, there is never someone who creates the same way you create, and you should keep this in mind when choosing to enter into the embroidery market.

Resources are Everywhere

Embroidery is not a new thing! However, one of the best things about the embroidery world is the number of resources available to new and advanced users. Whether it be training videos, attending workshops, or other programs, embroidery offers the chance to learn a new product and new project with much help.

Easy Expansion

When it’s time to upgrade your small business, it’s easy to expand. Certain machines can easily link together, allowing you to create your own production ‘floor’ right in your home. With the ability to easily grow your business when you need it, knowing the possibility is always there is good.

Product Choices

Designing and creating a new product to sell should be fun, even if there is work to do. The possibilities with an embroidery machine allow you to focus on different niches! With accessories available to embroider socks, hats, bags, t-shirts, jackets, and more, a pro for this machine is the ability to be multi-dimensional in your merchandise.

Whether this pushes you to open that embroidery business you’ve been thinking about or not, we hope this helps you see the prod of opening your own small business! So, what questions do you have about embroidery? Let us know down below!