JUKI Small Business Seminar: Choosing Your Business Name

Choosing the right brand name can be the stepping stone to a successful business. A brand name that is memorable and catchy can give you an advantage when it’s time to market your business. When potential customers hear your brand name, you want them to remember you and think about your small business, setting you up for long-term success.

When you’re starting your business, we know how hectic it can be to think of a name on top of what you’re selling, who, and how. So follow along as we show you some tips and tricks to choosing your business name that will help you stand out from your competitors.

Best Shop Name Generators

Sometimes we need a little help or inspiration picking our company name. While it may feel like all the excellent store names have been taken, there are still many options out there!

Using a name generator is helpful for two reasons. First, it can help you come up with your business on the spot and create the perfect representation you need. Or two, it will give you ideas that you can later on work with and make your name. Below are some generators you can visit to help you create your business name.

How to choose the perfect shop name

As a small business having the correct name is crucial to your success in the e-commerce world. Having the right name can bring attention and new shoppers to your site and showcase your individuality to customers. Remember, choosing the right name will lead to success in branding and awareness on search engine sites. Below are some tips to keep in mind when choosing your name:

  • Creating a short and simple name is the right choice for a few reasons. For example, you’ll have less mispronunciation from customers, it will fit in your marketing campaigns, whether it’s physical business cards or social media posts, and it’s memorable.
  • Finding the right name can be challenging, especially with companies popping up daily. However, don’t let this discourage you! It’s a big world with many niches in the market and finding the right name for your business and niche only pushes you to be creative.

If you’re having trouble creating a name, follow the steps below.

  1. Keep it Short and Simple.

Combine different words that relate to your industry, and keep them short. Try to aim for words that rhyme or that alternate.

Tweak an existing word or create one of your own! Many companies like Skype and Häagen-Dazs began as gibberish and are now household names. Don’t be afraid to be different and have fun when creating.

Be personal. Create a company name that relates to you on a meaningful field like an old nickname, family pet name, or other nicknames that resonate with you. These quirky names can be the perfect title for your business and create that personal touch many customers love.

2. Dare to be Different

Research your competitors and see what popular names are out there in your industry or niche. Then, be different and avoid familiar rhymes, gimmicks, or phrases. This way, when it’s time for someone to look up a company in your niche, your individuality will show. Do the same when thinking of your slogan or mascot if you choose to have one, as each difference will help you stand out even more.

3. Is it Available?

Keep in mind to research your ideas before sticking to one. By heading to your favorite search engine and researching your company name ideas, you can see what companies out there might have the domain already attached to their business, pushing you to either tweak yours or choose another from your list. You want your domain to represent your brand and make an excellent first impression.

If you’re choosing to sell on an online shop platform like Amazon or Etsy, review what shop names are out there already. This will help you succeed by confirming that your name is not lost in the pool of shop hosts and also help you edit your shop name to avoid confusing future customers between your shop and others.

4. Finding your Inspiration

If you’re having trouble finding a name so far, think of themes that you can focus on for your business and work from there. Trends, nostalgia, fandoms, and even other languages can be inspiration when thinking of your shop name.

Think of what’s around you in day-to-day life that can be used as a catalyst for your creativity! Follow along with conversations, pay attention to your day-to-day sayings and jokes, your hobbies. All these things can give inspiration if you look close enough, helping you personalize your shop and create a name that represents your brand and yourself.

Why the Name Matters

Finding the right name for your brand goes beyond just putting a few words together. While this might seem like a difficult task at first, it can also be an enlightening and fun experience describing yourself and your company in a few or even one word. Put the time and effort into this as you would everything else in your shop, for a shop is only as strong as its name! Your name is how customers recognize you, so make sure it’s a name you are proud of. Remember that word of mouth is free, and you don’t want to miss out on that.

What advice would you give to those deciding on their company name? Let us know down below!

How to Start Your Clothing Brand

In a generation where fashion has no limits, fashion brands and designs have continued to change, evolve and return over the past decade. Whether it’s fast fashion, one of a kind, or small shop drops, there is no limit to the options available for your closet. Even in this era of fashion where we can choose styles from all over the world, there is always room for new fashion and trends to grow, and that’s where you come in! If you’ve been dreaming of starting your clothing brand and apparel shop, follow along as we go over ways you can start planning your new business today. From figuring out your market to budgeting, we go over the things you should know before jumping into this journey.

Start With a Plan

Before beginning any business, it’s best to start with a plan. The fashion industry is more than the pieces being sold, but understanding its steps to sell those pieces. There are multiple options for creating apparel: Direct-To-Garment based apparel, Embroidery apparel, Ready-Made Apparel, Custom Apparel, and so much more. The world of fashion is not one skill set or technique but is filled with endless options on how to create.

Once you have an idea of the products you plan to create, you can build your business plan. Your business plan should include ideas for your brand and products, budgeting and sale goals, marketing ideas, and more. The more details and work put into your plan, the better chance you’ll have when it comes to the time to open your shop and sales.

If you’re looking for more information on how to create a budget plan and calculate profit visit our post here to begin creating your own today.

Who’s Your Market?

Let’s begin by thinking of who will wear your fashion pieces! By identifying your target audience and what they’re looking for when they want to shop apparel, you’ll be able to locate your niche and find your customer base. The better you understand your audience base, the better you’ll be at marketing your products to them.

The top two things to keep in mind when studying your audience is:

Demographics: age, gender, income, marital status, geographic location, etc.

When you understand your audience’s demographics, you’ll have a higher chance of completing a sale. For example, if you market your product to women in their early twenties, you’ll have a higher chance of gaining a sale on Instagram and Tiktok than marketing on Facebook. Likewise, by knowing your audience, you can find the correct places to push your products and not spend energy on a site that focuses on an older audience like Facebook, whose average users are in their mid-40s and higher.

Psychographics: hobbies, interests, lifestyle traits, and what problems do they have in life that your product can solve.

Knowing the psychographics of your audience is where you’ll be able to create the right products. Here is where you can learn what fabric to use (is your audience athletic and need breathable material?), what interests they have (can you design graphic tees for fan bases?), and more. With every detail you learn about your audience, you’ll be able to create products that are better suited for their wants and create a solid returning customer base.

Once you better understand your niche audience, you can begin creating a solid marketing plan. If you’re having trouble making your marketing plan, follow along here as we show you step by step how to begin yours today.

Focus On Your Brand

Now that we know what you’re going to sell and who you’re going to sell to let’s start talking about building your brand. Branding goes past your business name and logo and dives into what your values are, what your mission is, and more.

Create brand guidelines and a storyline for your products that customers resonate with and want to follow. Focusing on platforms like your website, social media pages, email marketing program, and more will build that relationship between buyers and your shop. The best way to bring your brand to life in today’s age is through marketing on social media!

The key to building your brand is being consistent in your message, constantly posting and promoting your brand and products, and making sure what you put out into the world defines your brand correctly. If you’re unsure what to post, look into examples like behind-the-scenes videos, how-to’s, fashion inspo using your pieces, and more for ideas. Have fun and be creative when it’s time to get your brand out there!

Let’s Start Development

Now that we have an idea for your brand let’s begin designing and developing your clothing line.

  1. Keep your Sketchbook on You

Any artist will tell you that inspiration hits anywhere and any time. So be prepared for when you want to design a new piece by keeping a sketchpad on you or using your phone as a digital sketchbook with apps like ProCreate, Adobe Designs, and Adobe Illustrator.

2. Create Samples

Start creating sample pieces of what you want to make for your shop. Whether you’ll be doing buy-to-make or pre-made pieces, having sample work is perfect for modeling on social media and understanding material costs for re-production.

3. Have Your Beginning Set

When you first open up shop, it’s best to not overwhelm yourself with product varieties. Instead, find your top 3-5 products you want to create and go from there as you begin building your audience base and receiving orders. Once you create more demand for your brand, you can start testing out new designs and growing your product options.

Now that we’re in the development phase make sure you have your station ready! Start by deciding what fabrics you’ll be using in your apparel shop, what style you’ll create, and what machinery and notions you’ll need to get there.

For example, if you want to open an apparel shop that focuses on couture dress-making, you would look into a machine like the MO-654DE that offers built-in rolled hemming and the HZL-DX7 which offers presser feet options like the button attaching presser foot, invisible zipper foot and more. Your fabric choices could be options like silk, tulle, satin, and more. 

By knowing what you plan to create, you’ll be able to have the right machinery, accessories, and notions on hand when it’s time to begin producing.

Start Setting Up Shop

Whether you’re setting up shop online or in person, having an online face is a great way to promote your business and gain new customers. Online shops allow you to reach new audiences! Below are some things to keep in mind when setting up shop.

Clothing Images: Take photos of your clothing that truly presents its colors, fabric textures, and closures. These photos don’t need to be professional if you’re working on a small budget; just have a simple lighting kit, a good camera and learn some tricks on taking professional fashion DIY shots.

Pricing, Shipping, and Handling: Make sure to have a plan in place for how you’ll be pricing your products. From shipping to taxes, you’ll need to make sure you price your products correctly to pay for your bills, time, workspace, etc. Learn your target audience’s price point and what they’re willing to pay for your product. Then, keep an eye on competitor pricing to confirm you’re in the suitable price range.

Website Design: Don’t forget to add your brand’s personality to your site! Set up your Social media, include graphics of your work, add an ‘About Me page, use your brand theme colors, bring in customers and build relationships.

Put Your Marketing Plan into Action

You’re now ready to begin implementing if you’ve created your marketing plan from our earlier steps! Start by setting up your shops’ profiles and deciding how you’ll be advertising. Organic advertising, meaning you do not pay and use search engine optimization like hashtags and tags, is a perfect way to start when you’re on a low budget. If you’re marketing budget includes spending for advertisements, begin setting up your ads by using the information you have on your niche. Focus on your top media sites for higher chances of receiving a sale.

Don’t forget the power of word of mouth, and research your options in ambassador marketing. By offering free items, or negotiating payments, you can bring in influencers from your target audience and work with them to promote your brands and products.

Let’s Launch!

Launching your first clothing brand doesn’t happen quickly or easily. It will take time and dedication, but you’ll create your brand soon with the proper steps! After that, you can begin selling in numerous ways, from your social media accounts to in-person artisan markets and pop-up shops. Then, finally, it’s time to get your product out there.

Now that you have an idea of where to start when it comes to opening your apparel shop and starting your brand, we hope to see your brands’ names soon! What kind of apparel would you create if you were to open your apparel shop?

How to Start Sewing Your Own Clothes

In the past few years, we’ve seen a rise in sewists pop up from all over the world, beginners starting their journey. If you recently started sewing and are interested in learning how to start sewing your own clothes, today we’re here to help you start! Follow along as we go over the basic supplies you should keep on hand, beginner machines and the machine types, and more.

What You Need to Start

The most important thing for sewing your own clothes is your tools! Having the right tools on hand will help the process go smoothly, and you’ll have better quality projects at the end of it. Below is a list of tools every sewist should have in their tool kit.

  1. Scissors

A prominent tool, but an important one! When it comes to your sewing scissor, we always recommend having one dedicated to only fabric and one for everything else. This helps to keep your fabric scissor blades sharp longer so that you don’t fray your fabric when it’s time to cut.

2. Measuring Tape

Important and handy, having a measuring tape in your kit is a need! A measuring tape is a must for any sewist, from measuring yourself when it’s time to begin creating to measuring your fabric, elastic, and more.

3. Sewing Gauges

An excellent tool for when it’s seam allowance time, the sewing gauge is a t-shape measuring stick with a slide gauge that allows you to measure the distance from your edge of the fabric to where you are stitching. So when you’re sewing apparel, this tool is perfect for hemming!

4. Thread Snips

This tool is perfect for creating apparel because it allows you to get that close thread cut on your projects without the fear of cutting your fabric. So without fear, cut close to your fabric using a thread snip on your next project.

5. Seam Ripper

Made a mistake in your stitching? Want to reconstruct a piece in your closet? It’s easier deconstructing those mistakes and projects with a seam ripper. This tool has a sharp hook that easily rips through the thread, breaking those pieces apart. Be careful, though, with its sharp end, it can also easily go through the fabric if you’re too rough.

6. Iron and Ironing Board

When you’re sewing clothes, it’s best to have your iron and ironing board nearby! When creating, there are a lot of pieces that need to be pressed, so having this is a need! If you don’t have room for an ironing board, you can always get an ironing mat. This is perfect for beginner projects and is a great place to start.

7. Pins and Clips

Whether you keep them in a jar, or a cushion, having clips and pins on hand is necessary when you’re sewing. These little tools are needed to keep fabric pieces together and aligned, ensuring your project comes out exactly as you want it to!

8. Fabrics and Threads

There is an abundance of options for choosing fabrics and threads for your apparel projects. Check out your current closet to see what fabric types you already use to better figure out what options you should buy. As for the thread, sewing is an excellent fabric/thread/needle game. Depending on what fabric you’re working with, you’ll be able to choose the right thread type and the right needle. 

We recommend looking for fabric created for apparel and 100% polyester thread which is durable and comes in every color.

9. Sewing Patterns

When you’re new to creating apparel, following sewing patterns is a great way to learn! Look at online patterns, your local quilt shops, and even antique and vintage shops when you begin browsing for your next pattern! Some pattern designers even offer step-by-step video tutorials and diagrams for the beginner sewist.

10. Sewing Machine

When you’re first choosing a sewing machine, how many options are out there can be daunting, but we’re here to help! Whether you get a machine with all the bells and whistles, or a basic straight-stitch, finding the suitable machine depends on your needs and wants. So follow along below as discuss the different types of machines out there, and what you should look for in yours.

Picking Your Sewing Machine

Let’s start by discussing the different types of machines out there! It’s important to know your options for what’s available out there and understand how each machine can help you build your project.

Mechanical Sewing Machines

JUKI Options: TL-2010Q, TL-2020PE, TL-2000Qi, TL-18QVP

JUKI Haruka TL-18QVP

A mechanical sewing machine, or electric sewing machine, has little to almost no circuitry. It has a motor that moves the needles up and down, a foot pedal to drive the motor. Some mechanical sewing machine options, like the JUKI line, also offer Free Motion Quilting, allowing you to piece and quilt.

These machines are perfect for beginners because they’re simple to use, and don’t have a lot of bells and whistles. For someone who is just beginning, and doesn’t want too many buttons or stitch options, a mechanical sewing machine is perfect.

These sewing machines are also perfect for the sewist who plans to work with heavy or thick fabrics. Our TL series, for example, is a popular choice among bag makers because it can handle multiple pieces of fabric at once and can sew through fabrics like vinyl, leather, and cork.

Computerized Sewing Machines

JUKI Options: HZL-DX7, HZL F-600, HZL DX-4000QVP

JUKI Kokochi DX-4000QVP

A sophisticated type of machine, the computerized sewing machine includes an LCD screen and offers more stitch options and functions. There are many digital features including sensor systems, pivot functions, digital tension, auto thread trimming, and more.

Some machines like, the HZL-NX7, come with features like JUKI Smart Feed, to move the top layer of your fabric in sync with the lower layer. If you’re working on apparel, this feature is perfect for stitching without the worry of shifting layered fabrics.

Computerized sewing machines, even with their selection of features, are relatively simple to use and for many make sewing an easier process.

Let’s Talk Features

Let’s go through some features you need, and features you’ll want. Knowing the options available to you will help you build a better wish list once you start looking for your machine.

  1. Know Your Presser Feet

Keep in mind the projects you plan to create and research what presser feet you’ll need to own. Some machines come with these accessories in their set, others you’ll have to purchase separately. Having the right foot is important when you start implementing techniques like gathering, adding elastics, and more.

Some feet we recommend for apparel are the Buttonhole Foot, Walking Foot, Smooth Foot, and Invisible Zipper Foot to start.

2. Stitches

Think about the type of stitches you’ll want to work with. Some machines only offer straight stitch, others will offer zig-zag. You can also find machines that offer stitches for quilting, piecing, overlocking, triple stretch, blind hem, and more.

3. Creating Buttonholes

This can take 4 steps, or 1 step depending on the machine you purchase. Some machines will offer an automatic one-step buttonhole while in others you must manually switch between the zigzag and bar tack stitches to form the buttonholes. If you’re a beginner, finding a machine that uses an automatic option is great, especially if you plan on using buttons often!

4. Built-In Free Arm

If you plan on creating apparel, a free arm is perfect for pants legs, and sleeves. This free arm will allow you to sew those narrow cylindrical or tubular items, helping you create the perfect closet.

5. Automatic Needle Threader

A small feature with a big impact, the automatic needle threader feature is great for users who have difficulty with eye-sight or shaky hands. This feature works by using a small hook to pull the thread through the eye of the needle.

Let’s Start Creating!

Now that you know what tools you’ll need and have a better idea of what machine you’ll want, you can start planning your sewing journey! Sewing your own clothes is a wondrous journey where mistakes will happen, your skills will surprise you, and you’ll constantly be learning. Pick beginner-friendly projects and patterns, research local sewing classes, and test your skills by grabbing thrifted and discounted fabric when you first start.

We recommend looking on YouTube for online tutorials and lessons when you find yourself lost, and enjoy the limitless amount of resources out on the web for sewist! We put together our top 5 tips for new sewists!

  1. Start Small

Don’t psych yourself out with big projects when you first start sewing. Pick up simple patterns and projects and start there before building your skill base and attempting larger projects. By doing this you’ll reduce the chances of burnout and have fun making mistakes!

2. Use Scrap Fabric

Don’t let those pieces go to waste! Scrap fabric is perfect for when you want to practice new stitches and techniques.

3. Read Those Patterns!

Don’t start a project before fulling reading through a pattern. Then, if you need to make adjustments, you can catch it early on and do so before you start cutting. It will also help you understand the steps you’re about to take and help you understand the entire process before you begin stitching.

4. Check, and Check Again

Test trying your outfits and projects as you sew is the perfect way to confirm you’re doing it right. Check on the stitches, make sure the length is correct, and make those adjustments.

5. Enjoy the Journey

Not many call themselves sewing experts, even those who have been doing it for years. Every time we sew and create, there’s a chance for a new technique to be learned and a new project to be created, meaning the journey is never-ending! Enjoy the process and watch yourself grow as you sew.

We hope these tips and resources help you find the right tools and machines when you start sewing! What do you wish you had known before you started sewing? Comment down below and leave tips for the new sewist!

5 Reasons to get a JUKI Tajima Sai, Embroidery Machine

Thinking of starting an embroidery business? Trying to decide on a suitable machine? Then, follow along as we go over the top 5 reasons you should consider the Tajima Sai, JUKI’s 8-needle embroidery machine!

A hobby that is forever growing in popularity, it’s no wonder many creators are beginning to open their small embroidery businesses. With the ability to personalize, design, and create unique pieces, purchasing the proper embroidery machine for your small business is the first step to success. Before you take this initial step, here are some things to keep in mind when looking at our Tajima Sai embroidery machine.

Fast Production and Speed

Finding a suitable embroidery machine means looking into key features that are going to elevate your small business. One of the top things to keep an eye out for is the speed and efficiency a machine can offer. When your business picks up, and you need to push out many products, think about how fast your machine can create. While many machines can offer 1,000 stitches per minute, steps in between the stitching, like cutting and knotting, can slow that process down on other machines. The Tajima Sai, on the other hand, uses a system that doesn’t slow down, and in fact, keeps its momentum through the stitching process. Because of this, the Tajima Sai can, at times, finish a project faster.

As for production, think of what projects you’ll create and what accessories you’ll need. Many embroidery machine users will work on pieces like apparel, for example. The Tajima Sai machine offers 2 sets of accessories like our 200mm x 300mm frames, 100mm x 100mm frames, and cap frames. Having two sets allows you to set up the following product while one is being embroidered. Using these pieces, you can create customized sweaters, t-shirts, kitchen towels, and more.

You also have the advantage of 8 thread options on your machine at all times, making it easy to create beautiful multi-color designs with few thread changes. Inheriting the high-performance ability of industrial embroidery machines, it offers fine lines and wide areas that can be embroidered. It also provides a large laser pointing system, lining up your start point and tracing your design more effortless than ever, taking out the guesswork before you stitch.

Cost-Effective

When starting your business, it’s best to create a budget and focus on small investments before moving into a significant production mindset. However, the embroidery business doesn’t require a huge budget to get into. The Tajima Sai, for example, can be found for USD 14,999.00 (MSRP) and includes its easy-to-use software, frames, and/or other options depending on the package and vendor you purchase from.

Easy-to-Use Software

When choosing an embroidery machine, you can choose one that comes with software or is separated. Remember that selecting the machine with software included can save you money in the long run since programs can run from $600 – $1,000 depending on the machine’s brand and type. The Tajima Sai includes its program, the Tajima Writer Plus, a digitizer software for Windows with built-in design templates.

Having software included can also help you save on spending for designs and fonts since the Tajima Sai has integrated fonts and designs for your use right out of the box, allowing you to start working on your business the second you receive the machine. It offers more than 200 designs and 31 fonts pre-installed with an additional 1,000 embroidery designs by Pulse. 

Space-Saving Design

Think of location when you’re going to open a shop, whether online or in person. If you’re starting your business from a small space in your home, a machine like the Tajima Sai could be a perfect fit. Compact sized and only 82 pounds, this machine is not only able to fit in small corners but can be used for on-location sales like your local markets or inside smaller brick and mortar shops.

Endless Possibilities 

There are a limitless amount of projects you can create with an embroidery machine at your disposals, such as embroidered table cloth, t-shirts and sweaters, baby towels and gloves, embroidered memoirs, and more. Like any other small business, you only need to decide what your niche and products will be.

Starting a small business is exciting! Think of what embroidered products you enjoy purchasing or that you’ve thought of enhancing with some personalization. The wonderful thing about owning your small business is the endless possibilities of projects at your disposal and the ability to try and test new ideas.

With the Tajima Sai, you can create many projects, but some top ones we recommend are embroidered t-shirts, sweaters, home décor, hats, and socks. Designs can be used straight from your Tajima Software or downloaded by you to showcase the creations you’ve designed yourself.

When it comes time to buy your embroidery machine, remember to keep these things in mind:

  1. What’s the production and speed like?
  2. What’s the cost?
  3. Does it include software, and what resources are available to learn the program?
  4. Where will the machine be placed, and will I need to travel with it?
  5. What accessories are available for the machine, and what can I create on it?

Make Your Embroidery Business a Success with the Right Equipment!

While the embroidery business continues to grow, there will always be a need for personalized and unique products. Your small business can bring a new and fun product into the fold, which is why you must be readily prepared and have the right equipment on hand. Remember, your machine is the base for your business, so make sure you research and choose the right one for you!

How to Start Your Embroidery Business         

A hobby where the community is ever-growing, embroidery is forever growing in popularity around the world. Due to this, it’s no surprise so many have begun their own business in embroidery projects ranging from fashion to accessories to home décor. Thankfully it’s never been easier to set up your own embroidery business! So whether you’re starting from a corner in your room or a more extensive scale location, we’re here to explore things you need to know before starting.

What Skills Will I Need?

Before starting any business, it’s essential to understand what skills you need to know first. If you don’t know a skill, that doesn’t mean you can’t start a business; it only means it’s time to pick up a new skill! Don’t forget that you can also reach out to friends and family you want to work with who already have those skills you need.

Machine Operation:

Handling an embroidery machine is exciting, and while it comes with a small learning hill, once these machines are set up, they’re an exciting new thing to use! An embroidery machine like the Tajima Sai is perfect for businesses and hobbyists who want to upgrade. Its software, Tajima Writers Plus, converts text to embroidery data or creates embroidery data by combining registered designs and text. It’s easy to switch thread color, set embroidery positions, make adjustments, and more using its digital screen, helping new users handle the machine easier.

Design Software and Creating Art:

When opening up an embroidery business, the vital thing to keep in mind is that you don’t need to be artistic, just creative! Like the Tajima Sai, some machines come installed with their Writer Plus Software used for digitizing, editing, and font software and are accessible on its LED screen. Finding a machine with built-in software is one the best ways to start an embroidery business, as this will keep you from having to purchase another part for your machine separately.

When it comes to creating artwork, you need your PC and machine. For example, computerized embroidery machines require vector images. This can be accomplished through software like Adobe Illustrator. By designing art on Adobe Illustrator, a popular application with many guides and how-to-use references on the internet, you can create your artwork. Once it comes to downloading these new artworks onto the machine, it’s dependent on what form of software you have.

An Illustrator Embroidery Plugin is plugin software that converts a vector image into an embroidery pattern. You can also choose Embroidery Software, such as Tajima Sai Writer Plus Software, which can import your Adobe Illustrator vector image and transform it into a pattern used by an embroidery machine. Keep in mind that these programs are likely to work on the machine they’re created for and not others in choosing Embroidery Software.

What Equipment Will I Need?

The Machine: 

While this will depend on the size of your business looking to set up, you’re going to need to start with one machine. There are many different options on the market, and this will be your most valuable asset. When choosing a suitable machine it should be able to keep up with productivity (think of machine speed and consistency) and easy to operate. The Tajima Sai, for example, was created with small businesses in mind. This means it’s compact, easy to use for beginners, comes with the programs you need, and includes the accessories you need for embroidery. Finding the right package when purchasing a machine can also save money in the long run, as this will keep you from needing to buy accessories or extra programs at a later date.

Embroidery Merchandise:

There are two options you can follow when starting your business, made to order or order to be made. The concept behind these is that you can choose to have constant inventory or keep a list and only create when an order is placed. While these two things can be changed, it’s best to always have stock of items you’re going to embroider on ready to be used.

Some popular items we recommend are:

  • T-shirts
  • Polo Shirts
  • Home Décor
  • Handbags
  • Sweaters
  • Caps

When you start choosing items for your shop, think of who you’re selling to and focus on what type of items customers in your niche are purchasing embroidered.

How Do I Market My Business?

The first thing to do when marketing your new small business is to determine what your goals are. What do you want to achieve? Is it a revenue goal or a profit goal? How many sales per month do you need to generate that revenue? Having a clear idea of what success is to you will help you to define a budget.

Website:

The first thing we recommend having is a shop base like a website or Etsy shop. Think of this as the public face for your online or at-home business. Here you’ll be able to share your company message, introduce yourself to buyers, and showcase your products and services in a way that’s unique to your brand. Keep in mind ‘Key Words’ (In terms of Search Engine Optimization, better known as SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries.”) Using the right keywords on your website for your product will help you show up in higher ranking on search engines.

Advertising:

Once you have your budget think of where your audience is based. Free marketing you can start with is creating social media accounts that you’re audience uses. For example, if your audience is between the ages of 30-55, you’ll have a high chance of finding sales on Facebook. If your audience is mothers, you can post on Pinterest and Instagram. Ways to be found on social media rely on hashtags, geo-location (when you tag a city or spot), and getting others to put your name out there.

Paid advertising differs, but it’s still important to keep in mind what websites and google searches your audience is doing to promote correctly. Startup businesses can look into programs like Google ads, Yahoo Ads, and paid Facebook and Instagram Ads.  

Opening up Shop

Once you have your machine, products, and website up, it’s time to start putting yourself out there! Take advantage of social media sites and use these as a platform to reach and interact with your audiences. So many people enjoy finding new items to buy on their social pages, and getting yourself on there is a great way to reach customers.

There’s a reason why embroidery businesses do well. Whether it’s the fun in personalization that’s available, or the opportunity to purchase from a small business something unique and in their interest, the market is always welcoming new ideas. To keep your company successful, focus on what you can control and make sure you choose the right equipment and programs. With these being the foundation to a long-lasting business, it’s essential to choose suitable materials.

We hope this helps give a glimpse into the beginning of opening your own embroidery business! Visit here to check out JUKI’s Tajima Sai embroidery machine to learn more about its Writer plus Software, the machine’s speed, features, and more!