How to Start Your Embroidery Business         

A hobby where the community is ever-growing, embroidery is forever growing in popularity around the world. Due to this, it’s no surprise so many have begun their own business in embroidery projects ranging from fashion to accessories to home décor. Thankfully it’s never been easier to set up your own embroidery business! So whether you’re starting from a corner in your room or a more extensive scale location, we’re here to explore things you need to know before starting.

What Skills Will I Need?

Before starting any business, it’s essential to understand what skills you need to know first. If you don’t know a skill, that doesn’t mean you can’t start a business; it only means it’s time to pick up a new skill! Don’t forget that you can also reach out to friends and family you want to work with who already have those skills you need.

Machine Operation:

Handling an embroidery machine is exciting, and while it comes with a small learning hill, once these machines are set up, they’re an exciting new thing to use! An embroidery machine like the Tajima Sai is perfect for businesses and hobbyists who want to upgrade. Its software, Tajima Writers Plus, converts text to embroidery data or creates embroidery data by combining registered designs and text. It’s easy to switch thread color, set embroidery positions, make adjustments, and more using its digital screen, helping new users handle the machine easier.

Design Software and Creating Art:

When opening up an embroidery business, the vital thing to keep in mind is that you don’t need to be artistic, just creative! Like the Tajima Sai, some machines come installed with their Writer Plus Software used for digitizing, editing, and font software and are accessible on its LED screen. Finding a machine with built-in software is one the best ways to start an embroidery business, as this will keep you from having to purchase another part for your machine separately.

When it comes to creating artwork, you need your PC and machine. For example, computerized embroidery machines require vector images. This can be accomplished through software like Adobe Illustrator. By designing art on Adobe Illustrator, a popular application with many guides and how-to-use references on the internet, you can create your artwork. Once it comes to downloading these new artworks onto the machine, it’s dependent on what form of software you have.

An Illustrator Embroidery Plugin is plugin software that converts a vector image into an embroidery pattern. You can also choose Embroidery Software, such as Tajima Sai Writer Plus Software, which can import your Adobe Illustrator vector image and transform it into a pattern used by an embroidery machine. Keep in mind that these programs are likely to work on the machine they’re created for and not others in choosing Embroidery Software.

What Equipment Will I Need?

The Machine: 

While this will depend on the size of your business looking to set up, you’re going to need to start with one machine. There are many different options on the market, and this will be your most valuable asset. When choosing a suitable machine it should be able to keep up with productivity (think of machine speed and consistency) and easy to operate. The Tajima Sai, for example, was created with small businesses in mind. This means it’s compact, easy to use for beginners, comes with the programs you need, and includes the accessories you need for embroidery. Finding the right package when purchasing a machine can also save money in the long run, as this will keep you from needing to buy accessories or extra programs at a later date.

Embroidery Merchandise:

There are two options you can follow when starting your business, made to order or order to be made. The concept behind these is that you can choose to have constant inventory or keep a list and only create when an order is placed. While these two things can be changed, it’s best to always have stock of items you’re going to embroider on ready to be used.

Some popular items we recommend are:

  • T-shirts
  • Polo Shirts
  • Home Décor
  • Handbags
  • Sweaters
  • Caps

When you start choosing items for your shop, think of who you’re selling to and focus on what type of items customers in your niche are purchasing embroidered.

How Do I Market My Business?

The first thing to do when marketing your new small business is to determine what your goals are. What do you want to achieve? Is it a revenue goal or a profit goal? How many sales per month do you need to generate that revenue? Having a clear idea of what success is to you will help you to define a budget.

Website:

The first thing we recommend having is a shop base like a website or Etsy shop. Think of this as the public face for your online or at-home business. Here you’ll be able to share your company message, introduce yourself to buyers, and showcase your products and services in a way that’s unique to your brand. Keep in mind ‘Key Words’ (In terms of Search Engine Optimization, better known as SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries.”) Using the right keywords on your website for your product will help you show up in higher ranking on search engines.

Advertising:

Once you have your budget think of where your audience is based. Free marketing you can start with is creating social media accounts that you’re audience uses. For example, if your audience is between the ages of 30-55, you’ll have a high chance of finding sales on Facebook. If your audience is mothers, you can post on Pinterest and Instagram. Ways to be found on social media rely on hashtags, geo-location (when you tag a city or spot), and getting others to put your name out there.

Paid advertising differs, but it’s still important to keep in mind what websites and google searches your audience is doing to promote correctly. Startup businesses can look into programs like Google ads, Yahoo Ads, and paid Facebook and Instagram Ads.  

Opening up Shop

Once you have your machine, products, and website up, it’s time to start putting yourself out there! Take advantage of social media sites and use these as a platform to reach and interact with your audiences. So many people enjoy finding new items to buy on their social pages, and getting yourself on there is a great way to reach customers.

There’s a reason why embroidery businesses do well. Whether it’s the fun in personalization that’s available, or the opportunity to purchase from a small business something unique and in their interest, the market is always welcoming new ideas. To keep your company successful, focus on what you can control and make sure you choose the right equipment and programs. With these being the foundation to a long-lasting business, it’s essential to choose suitable materials.

We hope this helps give a glimpse into the beginning of opening your own embroidery business! Visit here to check out JUKI’s Tajima Sai embroidery machine to learn more about its Writer plus Software, the machine’s speed, features, and more!

JUKI Small Business Seminar: Have You Found Your Niche?

Join us every last Saturday of the month for JUKI’s small business seminars designed to help you start or grow your at-home sewing, quilting, embroidery, or direct-to-garment business.

When it comes to owning your own small business, finding your niche is one of the first goals you should focus on. While you can have all the supplies in the world, and top equipment, not knowing your niche will leave you lost. Take the time to consider who you’re selling to and what kind of designs and work you’ll need to do to hit that audience base

Sometimes finding your niche can be coincidental. If you create a t-shirt for your daughter’s dance friends, and everyone loves it, you might find yourself attending dance recitals with moms and supporters wearing your shirts. Think of finding your niche as an upside pyramid. The top is wide and covers everything on earth, it’s up to you to trickle down and see what’s at the point for your market.

Who are you marketing to?

The best way to start your small business is by planning who you’re going to sell to! Having a target audience or niche will help you build ideas for designs or connections to go after that will grow your shop. Below are some examples of audiences you could market towards.

Hobby and Niche Markets

Are you obsessed with comics, cars, and more? Many groups of people enjoy having products that are different and creative, and allow them to show support for their favorite things in fun ways! Think of what groups you resonate with that you could create custom shirts for.

Car Hobby: If you find yourself having fun puns or art ideas for cars, those in the car community would enjoy having new products like t-shirts they could wear to car shows to show off their personality!

Punny Jokes: Something so many people enjoy are good puns and jokes. Creating material with fun graphics, or even quotes is a great way for people to show off who they are. Think of fun socks, printed t-shirts, or canvas bags with fun quotes.

Pop Culture References: With media constantly expanding and growing, you’re always likely to stumble upon a TV show, movie, or band that has a following. Create things in your style that fans would enjoy wearing as a form of pride and excitement in their likes.

Events and Show Markets

In a world where there is always something going on, events and shows always need some merchandise and freebies!

Charity Events: Charity events are always circulating. Many times these events include team t-shirts to set apart company teams, or for individuals who are volunteering! Connect with your local charities and see who needs a partner for event merchandise. These events are not only a great way to get your business out there, but they will allow others to see the quality of your work and bring in new connections for future events. 

Trade Shows: If you’re located in an area where tradeshows are common, look into exhibiting at these events! Many times teams will set up their shops on-site and sell their goods and creations while customers are attending. You can also look into what tradeshows are happening near you and create custom products to sell beforehand.

Sports Events: does your town have a kickball league? Look into what leagues are in your area for options on creating merchandise for their teams! Many companies, schools, and friends have their own sports leagues that require team t-shirts, tote bags, hats, and more.

Create Your Brand

For those who have a mind filled with artwork and fun style, look into creating your brand! These projects may seem big, but you get to choose how you create and sell. Many small businesses are known for having their select few designs that they focus on. We recommend starting with 3-5 designs you want to place on merchandise and going from there when creating your brand.

Once you’ve picked your niche deep dive into what’s popular in the community. Whether it be characters, quotes, styles, or more; these tips will help you create your shop and build up a profitable business. The more you know your audience, the more likely you are to create pieces that others find special and worth buying. Small niche consumers pay more as well because of the low product options available for them to choose from.

Whether you choose to market to corporate, or to your local community, finding your niche is the essence of creating a profitable and successful company. Don’t be afraid to join niches that seem popular, the same reason people go to Walmart instead of Target can be the same reason someone goes to you instead of another seller. Begin with categorizing people so that the game plan is more concrete. Research their demographics, interests, jobs, etc. Once you reach the point where it’s too narrow, go up a level until you find your sweet spot. Try to find a niche where there are enough people to market to, and then go for it!

Business Spotlight: The Stitching Store in Tennessee

Celebrating National Small Business Month with JUKI Dealers

Owned by a team of family and friends, we’re proud to share The Stitching Store located in Covington, TN! Recently The Stitching Store has changed ownership to a trusted friend, Nicole, who recently purchased the shop. Being an employee before buying the shop, Nicole was able to gain experience in the sewing and quilting world.

Inspired by her mother, who created beautiful outfits and crib set for Nicole’s newborn daughter, she joined the world of quilting. Close to her mother, Nicole shared with us her favorite memory of being in the shop is her mother sewing her heart out every day there.

Offering a range of services, The Stitching Store is an excellent place for all your quilting and sewing needs. Feel free to stop by and turn your gorgeous quilt tops into quilts with their machines, where they offer both edge-to-edge quilting and free motion for more delicate tops. Find comfort in their classes available each month that focus on basic sewing and quilting and are held on a one-on-one basis to focus on you.

When you’re doing the project on your own, they can help there too! Having various sewing machines and models to choose from, they offer free lessons when you purchase one of their sewing machines and a two-year warranty on your favorite JUKI’s! Whether you’re looking for fabric, notions, patterns, or custom-sewn items, they make sure to supply what you need.

Make sure to check out their repair offers as well. When you’re having trouble with your machine, their trusty teammate Randy is there to help. Able to work on both old and new sewing machines, find comfort in knowing your sewing machine is in good hands.

If you’re in the area, make sure to stop by and say JUKI sent you! Visit them at http://www.TheStitchingStore.net to learn more about what Nicole and her team can do for you today!

*Photo Credit: The Stitching Store Facebook Media Page

If you’re interested in The Stitching Store check them out today and follow their information below!

887 Highway 51 S
Covington TN
P: (901) 476-2030

Business Spotlight: The “Go-To” with The Quilt Peddler

Celebrating National Small Business Month with JUKI Dealers

Here at JUKI we appreciate and support our vendors who get to work with you JUKI lovers! That’s why we’re taking today to tell you about Marianne, owner and shop runner for ‘The Quilt Peddler’ in Tallahassee, Florida.

Starting when she was a teen, Marianne found herself in an economics course learning about sewing. Move forward to high school and she’s begun making a little side business helping other students alter their blue jeans to the current trends. Continuing on Marianne found that sewing was a great way to make income, and it was something she enjoyed. From reupholstering furniture to hemming pants, she found use in anything she could fix.

After changes in her life, Marianne turned to sewing as an idea to help her family, but instead, she found it to be her calling. Starting at Bernia Connections, she found herself enjoying her work, and learning more about the industry each day. With the encouragement of her boss who was about to retire and her family, she decided to open up shop, introducing ‘The Quilt Peddler’ to Tallahassee! Around now for two years, the shop has grown into a holder for everything sewing; from fabric to machines and accessories, ‘The Quilt Peddler’ has become a ‘go to’ for many.

“Guiding the customer through the process to determine the best machine for them is one thing that keeps people coming back. Understanding and being able to explain solutions for a customer’s concerns, even if they only need to know how the blind hem foot works, has made us the ‘go to’ for information.”

Visit Marianne and her shop today to learn more about what sewing machines work best for you, whatever project you may have. When asked what sets them apart from other shops Marianne had one thing to say, “The competition for my shop does not have the same level of expertise that we offer at The Quilt Peddler,” and after hearing her story we see why!

*Photo Credit: The Quilt Peddler Team

If you’re interested in The Quilt Peddler check them out today and follow their information below!

Phone: 608-822-6822
Email: quiltpeddlerllc@gmail.com
4420 US Highway 18 East
Fennimore WI 53809

Business Spotlight: Enjoy the Ride with French Seam

Celebrating National Small Business Month with JUKI Dealers

Located in Indianapolis, you’ll find a small business knows as ‘The French Seam.’ Family run by a mother and daughter duo, Linda Compton and Courtney Young, they opened their fabric boutique to make fine fabrics affordable and accessible for the entire sewing community. Attracted to the idea of personalization and growing up around the passion of sewing from her mother, Courtney followed in Linda’s footsteps.

“Sewing garment clothes has always been a passion; to achieve something truly unique and to “not see yourself walking down the street”.”

Built on the need for a “fine” fabric store in Indianapolis, they modeled their store as a go-to for fabric choices in the garment sewing community. Venturing into the retail world, the mother and daughter duo began with intense research and a plan to open up their boutique. Over the last ten years, the boutique has grown from a fine fabric shop, now selling machines, accessories, and more. Finding that the sewing world has only continued to grow more over the years, their most significant change was venturing into quilting cotton and their love of modern quilt fabric, a different speed from the fine fabrics they sold alone in the beginning.

Five years ago, “French Seam’ began carrying JUKI in their shops to customers. Aligning perfectly with the unique fabrics that they sold, JUKI was a top choice for their retail needs. Over the years, they’ve continued to represent JUKI by assisting many customers like you find their very own JUKI machine!

The store’s focus is on curating fine fabrics for the garment sewing community while also providing the most extensive collection of indie patterns in their region, as well as selecting and displaying beautiful modern quilt collections. With this, they’ve continued their quest on being unique and recently added fine yarn and fun embroidery pieces to their array of options.

A team whose focus is on helping the many beautiful people who come through their shop, their favorite part is sharing their fabric finds with the sewing community. Their most extensive advice to those who dream of owning their own shop is this, “We have learned to take everything more lightly; not so personally. This was a difficult segue for us coming out of a business community that analyzed your day-to-day performance. Retail is a very different world, and it took us time to step back and realize we do the best we can every day and enjoy the ride.”

If you’re interested in The French Seam check them out today and follow their information below!

(317) 841-1810

info@thefrenchseam.com

9335 Castlegate Drive, Indianapolis, IN 46256

*Photo Credit: The French Seam Team